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    The Clientele and Audiences in Communication

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    Elmer Lumague
    Communication has been a fundamental part of human existence as it allows us to interact and share ideas, thoughts, and experiences with others. This helps people make sense of the world and position themselves within social and cultural contexts. Communication is a two-way process that involves transmitting and receiving information through various channels and symbols like words, pictures, and body language. To make communication effective, the specific clientele and audience must be clearly understood so the message can be properly tailored to them in terms of format and delivery method.

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    The Clientele and Audiences in Communication

    Uploaded by

    Elmer Lumague
    368 views8 pages
    Communication has been a fundamental part of human existence as it allows us to interact and share ideas, thoughts, and experiences with others. This helps people make sense of the world and position themselves within social and cultural contexts. Communication is a two-way process that involves transmitting and receiving information through various channels and symbols like words, pictures, and body language. To make communication effective, the specific clientele and audience must be clearly understood so the message can be properly tailored to them in terms of format and delivery method.

    Original Title

    THE CLIENTELE AND AUDIENCES IN COMMUNICATION

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    Communication has been a fundamental part of human existence as it allows us to interact and share ideas, thoughts, and experiences with others. This helps people make sense of the world and position themselves within social and cultural contexts. Communication is a two-way process that involves transmitting and receiving information through various channels and symbols like words, pictures, and body language. To make communication effective, the specific clientele and audience must be clearly understood so the message can be properly tailored to them in terms of format and delivery method.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    368 views8 pages

    The Clientele and Audiences in Communication

    Uploaded by

    Elmer Lumague
    Communication has been a fundamental part of human existence as it allows us to interact and share ideas, thoughts, and experiences with others. This helps people make sense of the world and position themselves within social and cultural contexts. Communication is a two-way process that involves transmitting and receiving information through various channels and symbols like words, pictures, and body language. To make communication effective, the specific clientele and audience must be clearly understood so the message can be properly tailored to them in terms of format and delivery method.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    THE CLIENTELE AND AUDIENCES

    IN COMMUNICATION
    DISCIPLINE OF COMMUNICATION
    ELICIT/PRIOR KNOWLEDGE

    •Describe in two sentences the


    clientele and audiences in
    communication.
    • Read out your answer to the class
    How would it sound if you were to say it to your
    parents, your teacher, your school principal, your
    close friend or to your seatmate?

    Will your way of expressing the same sentiment


    differ when said to different people? Why do you
    think so?
    Take a few minutes to reflect on one thing that you are

    feeling right now.

    Write down on a piece of paper that one statement that you

    very much wat to express.


    How would it sound if you were to say it to your parents,

    your teacher, your school principal, your close friend or to

    your seatmate.

    Will your way of expressing the same sentiment differ when


    THE NEED TO
    COMMUNICATE
    Has been part of human being
    (from the genesis of human existence)
    Requires us to interact with other people around us
    …
    -to share ideas
    - thoughts
    - feelings
    - experiences
    reason: to make sense of the worlds
    to position ourselves in a wider social
    and cultural reality
    the outcome: we listen and speak
    receive and give information
    “two way process”
    WHAT DOES COMMUNICATION
    CONNOTE?

    Communion/Community Complex
    • Making common or to share • We use
    • The message transmitted is intentional -symbols - graphics
    - (and) meant to convey meaning from - words - silence
    sender to a receiver - pictures - writing
    - through a medium of channel - facial expression - painting
    - includes interference and barriers - hand signals - dressing
    - voice - dancing
    - tone - body language
    #formal/informal
    How to make communication
    effective and attainable
    The specific or intended clientele and audience
    of communication need to be clearly understood
    -so that message packaging forms, and medium
    can be properly customized.
    Effective Communication assumes the audiences’
    Perspective and ensures the message is relevant to them.

    Meaning: the method of communication is carefully selected as most effective for the
    Target audience.

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