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SEARCH ENGINE OPTIMIZATION
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CONTENT
What is SEO?
Need of SEO
SEO Techniques and Strategy
Search Engine in Market
Search Engine Market Share
SEO Tools
SERP
Advantages and Disadvantages
Conclusion
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WHAT IS SEO?
Search engine optimization (SEO) is the process of
improving the quality and quantity of website traffic to
a website or a web page from search engines.
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NEED OF SEO
SEO helps to ensure that a site is accessible to a search engine.
Improves the chances that the site will be found by the search engine.
Site ranks in a search is essential for directing more traffic toward the site.
The higher a website naturally ranks in organic results of a search, the greater the chance
that that site will be visited by a user.
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SEO TECHNIQUES
Improve User Experience Across Your Entire Site.
Optimize for Voice Search.
Design for Mobile First.
Focus on Topic Clusters Instead of Keywords
Write Longer Content (Most of the Time)
Take Advantage of YouTube SEO.
Create a Diverse Backlink Portfolio.
Never, Ever Overlook Technical SEO.
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SEO STRATEGY
Define your target audience and their interests
Start creating recommendations in your strategy document
Categorized keyword research
Define competitors
Prioritize and summarize
Must-have SEO recommendations
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Black Hat and White Hat Strategies
BLACK HAT STATEGIES WHITE HAT STRATEGIES
Duplicate content
Relevant content
Invisible text and stuffed keywords
Well-labeled images
Cloaking or re-directing the user to another
Relevant links and references
site or page Complete sentences with good spelling and
Links from sites with non-relevant content grammar
Standards-complaint HTML
Unique and relevant page titles
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Search Engine Marketing
Search engine marketing (SEM) is a digital marketing strategy used to increase the
visibility of a website in search engine results pages (SERPs).
While the industry term once referred to both organic search activities such as search
engine optimization (SEO) and paid, it now refers almost exclusively to paid search
advertising.
Search engine marketing is also alternately referred to as paid search or pay per click
(PPC).
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SEARCH ENGINE MARKET SHARE
Google : 92.24%
Bing : 2.29%
Yahoo! : 1.52%
Baidu : 1.48%
DuckDuckGo : 0.58%
YANDEX : 0.57%
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SEO TOOLS
SEM Rush Rocks!
Free Firefox Extensions
Free Web-based SEO Tools
Listings of additional SEO tools by category
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OPTIMIZED PAGE
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SERP
A search engine results page (SERP) is the page displayed by a search engine in
response to a query by a searcher. The main component of the SERP is the listing of
results that are returned by the search engine in response to a keyword query, although
the page may also contain other results such as advertisements
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ADVANTAGES OF SEO
Brand Awareness
Increased site usability
Cost effectiveness
ROI
Increased traffic
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DISADVANTAGES OF SEO
Long term investment
No guarantee in results
Risk of playing in a highly competitive SEO market
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SEO RANKING FACTOR
Keywords
Content
Backlinks
Mobile Responsive
Site speed
Site Security
Local Factors
User Signals
Domain Signals
Social Signals
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CONCLUSION
Search engine optimization is a hard and tedious job, it can take a large amount of your
time, there are too many pieces of the puzzle that you need to piece together.
SEO tools are an important consideration to help optimize a website for search engines.
Many tools differ in the scope of their function yet also analyze different SEO factors.
Some of the most important areas to be analyzed are keywords, content, backlinks, domain
and social media.
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SEO
5/12/2021
THANK YOU
