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Digital Marketing: Klpta Business Solutions

Digital marketing involves several components including content marketing, SEO, SEM, social media marketing, email marketing, affiliate marketing, and influencer marketing. Content marketing focuses on creating and distributing useful content to reach target audiences and provides benefits like increased sales, cost savings, brand awareness, and customer loyalty. SEO involves optimizing websites to increase organic traffic from search engines. Social media marketing uses social media platforms to market products and services. Email marketing communicates with customers through personalized emails to improve sales and generate leads. Influencer marketing increases brand awareness by partnering with influential social media personalities.

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Simranjeet Singh
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167 views14 pages

Digital Marketing: Klpta Business Solutions

Digital marketing involves several components including content marketing, SEO, SEM, social media marketing, email marketing, affiliate marketing, and influencer marketing. Content marketing focuses on creating and distributing useful content to reach target audiences and provides benefits like increased sales, cost savings, brand awareness, and customer loyalty. SEO involves optimizing websites to increase organic traffic from search engines. Social media marketing uses social media platforms to market products and services. Email marketing communicates with customers through personalized emails to improve sales and generate leads. Influencer marketing increases brand awareness by partnering with influential social media personalities.

Uploaded by

Simranjeet Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Digital Marketing

KLPTA BUSINESS SOLUTIONS


Components
Content Marketing

SEO

SEM

SMM

Email Marketing

Affiliate Marketing

Influencer Marketing
Content Marketing
Useful content is the core of marketing

Content marketing is the process of


planning, creating, distributing, sharing, and
publishing content to reach your target
audience.
Benefits:
• Increased sales
• Cost savings
• Better customers who have more loyalty
• Brand awareness
•Interaction
SEO (Search Engine Optimization)
Practice of increasing the quantity and quality of
traffic to your website through organic search engine
results
Terms associated :
- Quality of traffic
- Quantity of traffic
- Organic results

Aqua Group key takeaways:


- competitor analysis
- Framing of effective keywords
- Website Content
- Wensite upgradation by adding : Internal links
&breadcrumbs
- Promotion: quality backlinks, forum posting, blog
commenting
Social Media
Marketing
It is the use of social
media platforms to
Market a companies
products and
services
Email Marketing
What is it Advantages Steps
Direct Marketing+digital marketing
- Creating personalized content 1. Define
Uses: email
- Build Relationship 2. Build
Helps in:
- Improving sales 3. Test
- make your customers aware.
- play a pivotal role in your  - Traffic Generation 4. Send
marketing strategy with lead
- Increasing leads 5. Report
generation, brand awareness, building
- Producing cost effective campaigns
relationships or keeping customers
engaged between purchases through - Sending timely campaigns
different types of marketing emails
A M
F A
F R
I K
L E
I T
A I
T N
E G
Endorsements and product
placements by infuencers

Key takeaways:

- Increase brand awareness

- Reach new audiences

- Improve brand advocacy

- Engagement through

human warmth

Influencer Marketing - Does not appear pushy


ATL BTL TTL
Above the Line Below the Line Through the Line

Focus Building brand Image Sales & Conversions Integration of ATL & BTL for
Promotional better results

Advantages Wider Reach, better Extremely targeted, better High ROI, attention
connect, brand building ROI, easy control, tailor
made

Examples TV Advertisments Direct mail marketing, 360deg marketing, digital


sponsorship marketing( most marketing
campaigns
Organic Inorganic
Campaigns Campaigns

To bring people to your website by To bring people to your website by


providing what they need rather directly advertising to them
Goal than directly advertising to them

What is it? Free Marketing Strategies Paid Marketing Strategies


Input Efforts Money
Who does it Content creation by self Content creation by 3rd party
Target Doesn’t micro target a specific Micro targets our target customers
group

Tools Hashtags, Live streaming, blogs, Google Ad search, Facebook Ads,


cases studies linkedIn Ads campaigns

Examples Finshots Myntra, flipkart


Social Media Social Media Management
Marketing

What is it ? It is the use of social media platforms Process of Creating, Publishing and
to connect with your customers analyzing content to be posted on social
media websites

Why do we practice it? Increase brand recognition, Visibility, Cost effective, Reach, alignment with users,
study buying patterns and customer performance
mindset

Platforms Facebook, Instagram, Twitter, Instagram, LinkedIn, Fb, twitter, youtube,


LinkedIn, Pinterest, YouTube, and reddit, pinterest
Snapchat

Tools Hubspot, buffer, Canva, OneUp, Buffer, Hootsuite, CoSchedule


Hootsuite, Affable, IFTTT
Core pillars of Social media marketing

Planning and Listening &


Strategy
Publishing Engagement

Analytics and
Advertising
Reporting
Questions

 Why Org mkt is also known as inbound or content mkt


Thank You!
SIMRANJEET SINGH
DIGITAL MARKETING INTERN

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