NIGHT PULES MUSICAL SHOW

 Course Name: introduction to tourism

 Course Code: HTE 101-3

 Name of the lecturer: Ms.A.C.I.D.Karunarathna

 Faculty: Faculty of Management

 Department: Tourism studies department

 INTRODUCTION
 PROFILE
 MARKETING MIX(4P)
 SWOT Analysis
 Reason for Selecting it?
 How to operate
 How it get distribute
 Budget
 conclusion
Introduction
The Night pules Musical show
 The Night pulse will be based on the culture, language of the visiting tourists
who come from other countries. In that way every day this concert will be
produced with the unique art, culture and language of some each countries.
 This will be a great entertainment for the visiting tourists and they will get to
know the culture of other countries. With we look forward to the best support
of tourists.
 Our Mission

• Let’s make the mood of the people happy

through the show and turn into a better pass
time.
 Our Vision

• Let’s transform the time of tourist into

sweet time and show them the culture
of different countries through a single
musical show and earn income by
developing that show.
 Goals
• The concert was later performed continuously
throughout Srilanka
 The Marketing Mix
What is the Meaning of Marketing Mix?

• The term ‘marketing Mix ‘can be defined as a business tool that

comprises all controllable action that a company can take to
satisfy its customers.it is typically classified into four major
group; Product, Place, Price, and promotion. Moreover, each
element of marketing mix can be influence according to
customer’s decision making in several ways.
 The Marketing Mix Of Night Plus
01.Product

The name of the Music and Cultural dance is ‘NIGHT PULES”’

which target both inland citizen as well as foreigners. In this cultural
dance and Music Events,
1. Indian Cultural dance and music event
2. France Cultural dance and music Events
3. Chinese Cultural dance and music Events
4. German cultural and music event
5. Srilanka cultural and musical event are performed by well-trained
dancers and musicians.
02.Place

The venue of this Night Pules event to be held in Ella

because most of the tourist often visit Ella for nature
admiration. In future this event are planned to be held in
island wide tourist destination places according to the
review/feedback of past events. Carnival and Food store
are available on the spot
 03.Price
According to Night Pules expenses, it cost
Rs100,000/= for food preparation in the venue for
guest visitors as well as for employees. Rs 1,000/=
(each) for Tickets and bookmarks, Rs 20,000/= for
dancing group and RS 7,000/= for medical.
04.Promotion
• Promotion of recording involves all the activities of informing and maintain
the buyers including publicity, advertising, radio promotion, retail
promotion, music videos, grass roots marketing, new media marketing, tour
support and special markets and product.
• This report focus on the main one used by the multicultural music ceremony
to promote the knowledge regarding different cultures and events in the
world. The cultural music events of Chinese, Indian , German, French and
Srilanka will be presented in the relevant destination.
• Free parking also available in the relevant destination.
 Type of promotion to be used in Night Pules

01.Advertising
02.Public Relation
03.Direct Emails
04.Social Media
05.Sponsorship
06.Internet Advertisement
SWOT Analysis
SWOT ANALYSIS OF NIGHT PULES SHOW
STRENGTHS
General strengths uncovered in a SWOT analysis could include the artist’s
or label’s ability to produce, and the quality of their productions.
Similarly,
Marketing Capability – Good venue location and variety of
communication media and advertisement methods.
Working capital – An enthusiastic team with fun and encouraging modes
Management – Organizing a great communal process.
Proper use of information technology can all be industry strengths.
Music is an irreplaceable commodity for fans, and specific genres and artists have fan bases that will
accept no substitution. Music is enjoyed by everyone no matter the age, the gender etc. This
becomes a great strength. The free online promotion afforded by the Internet is a boost to musicians
just starting out, and paid online advertisements spread the word for established and emerging artists.
Other strengths include the income generated from tours and merchandising. When organizing
Shows on a Nature-Based environment, Nature is given more concern and also its serenity and
uniqueness is mainly highlighted.
When we conduct Orchestras according to different norms and cultures, tourists are overwhelmed
when they sense that their culture is of high regards. Localities also get to know about different
cultures from various countries. Use of ancient musical instruments in today’s culture may also gain
a good welcome as people sense out that tradition still resides even though it is music. When an
enthusiastic team is engaged in conducting musical shows it becomes more lively and colorful and
even more blissful to listen and indulge in music
 WEAKNESSES
Bad- and low-quality production – Possibility of breakdown of musical equipment and shortage of
electricity.
Poor marketing – Lack of planning and group experience inclusive for a large event.
Low capital – Lack of financial needs.
Mismanagement could all be weaknesses for individual artists and labels.
Overbooking is a music industry weakness that happens when there are too many concerts in an area;
the fan base gets stretched thin and the bands don’t make as much as they could for their live shows.
Music’s major labels were slow to change from CD format to digital format, a massive weakness that
almost devastated the industry. Digital and concert overbooking losses lead to a deficiency in support
from music’s secondary markets, like ticket scalpers and vendors. Finally, some artists are happy with
the fan base they have and they don’t strive to reach new followers. This ends up hurting the whole
industry.
Cost of transporting and cost of needs may increase to and from events. If transport is not a guaranteed
and safe one, equipment may lead to damage and also volunteers too can get injured. To make this
program a big hit we need to have well-trained singers with a renounced orchestra or else this will turn
into an ordinary program
 OPPORTUNITIES

General opportunities include:

The growth of niche markets
New customer segments – Organizing different types of music,
dance and recreational activities.
Retiring competitors – Competitions could also be arisen in order to
complement with rich and valuable gifts.
Cultural movements and new technology – Introducing new
technology in music and listening within a different environment
could also be of another chance to attract people to listen to music.
 THREATS
Anything that interferes with a musician or label’s strategy is a threat. Threats are also known as risks, and
risk analysis is its own discipline. Risks include events or trends that increase the need for resources or
reduce expected business gains. Online music piracy is the most destructive threat since thousands of people
obtain music illegally -- for free -- instead of paying the artist and label for it.
Another threat comes from both artists and fans who strike out against high concert ticket prices by shutting
down or boycotting shows.
When Different cultures are implemented they have to be protected and not to give out a wrong message,
because when music is played it is also enjoyed by the teenaged people and not to lead them to a wrong path.
Also if the event engages with less volunteers it is also grown into a threat.
As planned when our show is conducted on a nature based environment disruption of ecologic and cultural
structure may occur. Protection for the participants from natural hazards such as strong winds,
heavy sunshine and rains should also be done if not it may cause injuries. Late changes in the programme
could also be a threat to the programme (For example; When volunteers drop out late or No able to attend
programs)
 
 OUR SHOW’S IMPORTANCE
 
• The rapid rise in the enthusiasm for cultural activities, festivals and concerts has led
to numerous event organizers and event management firms in recent years, which
have provided strong support for the boom in event tourism.
• Musical concerts not only draw individuals from distinct communities, but also help
the host group gain popularity.
• There are also a variety of programs and shows focused on incorporating individuals
from various cultures. Programs of this nature leave a message among individuals
that allows them to learn more easily about different cultures.
• The economic benefits of festivals are easiest to see and tourists are most frequently
drawn by festivals, which promotes the development of tourism and other companies
in a city or area.
• Our cultural ideals act as our life's guiding principles. Our thought, behavior, and
personality are influenced by them
 How It Operate?

1st Day
2nd Day
3rd Day
4th Day
5th Day
How it get distribute and how we
Plan?
 What Is Music Distribution?

Music distribution is how music gets delivered to the listener.

Credits must be given to all event organizers because they go

through hell to make it happen. It is never that simple to invest in all
the time, ideas, money and logistics to set up a successful music
event. Most people around the love to attend live music concert
because they get the chance to see their favorite acts perform live on
stage. The number of live concerts has increased, and more people
have developed a culture of attending musical events over the past
few years. Some music shows have been successful whereas others
have failed due to some issues.
How can we distribute our Product?

Avail electricity and backup

Whether the event will take place during the night or daytime,
we must have electricity. Also, ensure that we have a back
generator that can supply enough electricity throughout the
event.
Sound system

The size of the sound system will depend on the size of the event,
venue and other natural factors. The sound should in good condition
for our musicians’ sound to be amplified and heard by everyone in the
event. A poor sound system will spoil our event. Therefore make sure
we hire a quality sound system and qualified producers and sound
engineers.
Venue
Based on our plan, Make sure the place is
spacious, and nobody gets choked due to
congestion. We can allocate the VVIP, VIP, and
regular sections depending on the nature of the
event. Make sure the venue is accessible and
spacious to offer to park. The venue should also be
secure for everyone
Promotion, tickets, and partners

Ensure that we sell our event properly through social media by running ads for
sometime before the event. Also, pay for adverts on popular media houses to
mobilize more people to buy our tickets. The ticket should be easy to buy. You
can get tickets use online ticket buying and physical. Also, make sure our partner
with other companies because we may not avail everything from, the sound,
catering services, marketing, lighting, security and other services.
 
 
 Our first step is the get permission from university.
 
 Next we decide what are events should be.
 After that we have to prepare the budget.
 
 Next we must find the income. For that we print some tickets, bookmarks by
getting money from HTE Club.
 
 Also university and union will give us some money.
 
 Next we must try to make some sponsorship.
 
 After finding the income we have to make some groups. Based on our main three
items.
•  We have to inform all the stake holders and confirm their arriving.
•  Next we have to make an agenda.
 
 After that we can arrange the hall regarding the confirmation.
 
 We are going to make all the decorations by natural things.
 
 If there will be some electricity issues we will have to keep a generator.
 
 And also we have to decide what the entrances and the exits are.
 
 Next we have to clean the wash rooms and make other sanitary facilities
properly.
 We have to check whether sounds, lights and water are available or not.
 
 In the event day we have to work based on pre prepared agenda.
 
 After the event we have to balance our budget.
 
 Next we have to clean all the things. Waste management is compulsory.
 
 Also we have to design a risk management plan. And We appoint a risk
management team and they will Coordinate how we can face the current
situation.
BUDGET
 Income
The amount provided by 50,000.00
The hte club/ fund collecting
Ticket sale  
450,000.00

The fund offered by the 20,000.00

union
Other Income 10,500.00

Total 530,500.00
 Expense
Food preparation 100,000.00
Sound 60,000.00

Lightning & decoration 30,000.00

Marketing & promotion 15,000.00

Transportation 15,000.00

Dancing Group 20,000.00

Medical 7,000.00

Ticket & Book Marks 1,000.00

Total 241,500.00
 Conclusion
We should earn some cash and send it to the HTE club. This show will help
us improve our abilities in team work, leadership, event management. We
can also benefit a lot of stakeholders who have a liking for this business.
Not all that we can strengthen our event skills as the HTE students as well.
This will be a fantastic opportunity to improve our practical skills.
We believe this display will greatly promote our university and our degree
program. This, as university students, would be a wonderful experience for
us.
GROUP NUMBER 10
MEMBERS
HTE 19 061 FATIMA BUSHRA NIYAS
HTE 19 062 M.N.N.WAISHA
HTE 19 057 N.M.SHARFEEN
HTE 19 060 GUNALAN HAMSATHEEBAN
HTE 19 059 ABDUL MAJEEDHU FATHIMA MUSNA
HTE 19 063 G.KEERTHIGA
HTE 19 058 S.SIVATHARAN