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    Vision, Mission, Values and Objectives

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    Gobind Kohli
    The document provides information on the vision, mission, values, objectives and strategic management of an organization. It includes the team members and their roles. It defines vision as a motivator that provides long term perspective, and mission as the founder's intentions. It gives examples of vision and mission statements from different companies. It states that values manifest in the organization's operations and decision making. It discusses the importance of setting objectives to assess performance and coordinate activities to achieve the mission.

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    Attribution Non-Commercial (BY-NC)
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    Vision, Mission, Values and Objectives

    Uploaded by

    Gobind Kohli
    99 views28 pages
    The document provides information on the vision, mission, values, objectives and strategic management of an organization. It includes the team members and their roles. It defines vision as a motivator that provides long term perspective, and mission as the founder's intentions. It gives examples of vision and mission statements from different companies. It states that values manifest in the organization's operations and decision making. It discusses the importance of setting objectives to assess performance and coordinate activities to achieve the mission.

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    VISION__MISSION__VALUES_

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    The document provides information on the vision, mission, values, objectives and strategic management of an organization. It includes the team members and their roles. It defines vision as a motivator that provides long term perspective, and mission as the founder's intentions. It gives examples of vision and mission statements from different companies. It states that values manifest in the organization's operations and decision making. It discusses the importance of setting objectives to assess performance and coordinate activities to achieve the mission.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    99 views28 pages

    Vision, Mission, Values and Objectives

    Uploaded by

    Gobind Kohli
    The document provides information on the vision, mission, values, objectives and strategic management of an organization. It includes the team members and their roles. It defines vision as a motivator that provides long term perspective, and mission as the founder's intentions. It gives examples of vision and mission statements from different companies. It states that values manifest in the organization's operations and decision making. It discusses the importance of setting objectives to assess performance and coordinate activities to achieve the mission.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 28

    VISION, MISSION,

    VALUES AND
    OBJECTIVES
    TEAM MEMBERS
    Name Roll Specialization
    No.
    Nidhi Desai 24 Marketing

    Ronak Desai 26 Marketing

    Sukhwant S Sandhu 84 Finance

    Neha Sangoi 85 Finance

    Sayyed Arif 86 Finance

    Ajay Sharma 92 Finance

    Richa Sharma 95 HR

    Hardeep J Singh 101 Operations


    Strategic
    management

    Strategic Strategic
    Strategic choice
    analysis implementation
    STRATEGIC INTENT IS THE BASIS FOR:
    Products and services

    Profits for investors

    Jobs for employees

    Economic stability for communities

    Social responsibility
    THE LANGUAGE OF STRATEGIC INTENT

    Strategic Intent

    Vision Mission

    Priorities Aims Objectives

    Decision Criteria Strategic Initiatives Strategies

    5
    VISION is the motivator. It needs to be meaningful
    with a long term perspective.

    MISSION is the founder’s intentions at the outset of


    the organization.

    VALUES manifest in what the organization does as


    a group and how it operates.
    VISION
    A vision statement answers:

    “What will success look like?”


    “Who are we?”
    “What are we trying to do?”
    “How do we want to go about it?”
    “Where are we headed?”
    VISIONING:
     Must be encompassed by your beliefs.

     Breaks you out boundary thinking.

     Identifies direction and purpose.

     Promotes interest and commitment.

     Encourages and builds confidence.

     Results in efficiency and productivity.

     Promotes laser like focus.

     Alerts stakeholders to needed change.


    HOW IT HELPS THE ORGANISATION???

    A basis for performance.

    Reflects core values.

    Way to communicate.
    EXAMPLES
    ITC – ‘Either we become world class or we leave the

    business’
    Hindustan Levers Ltd – ‘Our vision is to meet the

    everyday needs of people everywhere’


    Britannia – ‘Every third consumer must be a britannia

    consumer by 2004’
    MISSION
    A mission statement answers:

    “Why does the organization exist?”


    “What is its value addition?”
    “What’s its function?”
    “What business is it in?”
    “How does it want to be positioned in the market?”
    MISSION
    A Mission Statement:

     Is a statement of purpose and function.

     Draws on your belief statements .

     Must be specific to the organization, not generic.

     Must focus on one common purpose.


    COMPONENTS OF A MISSION STATEMENT

    The Key Market

    Contribution

    Distinction
    ORGANIZATIONAL VALUES
    Give a common cause and common sense of purpose

    It provides direction to the strategy of the organsation

    It provides guidelines to the moral conduct of the

    organsation in achieving its mission and objectives


    EXAMPLES
    Mahindra & Mahindra - Our Values
    Our Core Values are influenced by our past, tempered
    by our present, and will shape our future. They are an
    amalgam of what we have been, what we are and what
    we want to be.
    Good Corporate Citizenship
    Professionalism
    Customer First
    Quality
    Dignity of the Individual
    VISION MISSION VALUES
    STRENGTHEN THE OUR DEREAM IS A PERSONAL HONESTY
    DEMOCRATIC VALUE WORLD FREE OF
    POVERTY INTEGRITY
    REDUCE POVERTY &
    INJUSTICE TO BE AN EXCELLENT COMMITMENT
    INSTITUTION ABLE TO
    PROMOTE ATTRACT, EXCITE & WORKING TOGETHER
    INTERNATIONAL CO NURTURE DIVERSE IN TEAMS- WITH
    OPERATION AND COMMITTED OPENNESS AND TRUST
    STAFF WITH
    ADVANCE HUMAN EXCEPTIONAL SKILLS EMPOWERING OTHERS
    ACHIEVEMENT AND RESPECTING
    TO FIGHT POVERTY OTHERS
    WITH PASSION AND
    PROFESSIONALISM
    VISION MISSION VALUES
    REVITALISE THE CORE IT STRIVES TO TATA'S PRINCIPAL
    BUSINESS FOR A STRENGHTEN INDIA’s PURPOSE IS TO
    SUSTAINAIBLE INDUSTRIAL BASE IMPROVE THE QUALITY
    BUSINESS THROUGH THE OF LIFE OF THE
    EFFECTIVE COMMUNITIES IT
    VENTURE INTO NEW UTILISATION OF THE SERVES. THE VALUES
    BUSINESSES THAT WILL STAFF AND MATERIALS. AND IDEALS THAT
    OWN A SHARE OF OUR DEFINE THE WAY THE
    FUTURE COMPANY SEEKS TO GROUP FUNCTIONS
    SCALE THE HEIGHTS HELP IT DO THAT.
    UPHOLD THE SPIRIT OF EXCELLENCE IN ALL
    AND VALUES OF TATA’s THAT IT DOES , IN AN
    TOWARDS MISSION ATMOSTPHERE FREE
    BUILDING FROM FEAR, AND
    THERBY REAFFIRMS ITS
    FAITH IN DEMOCRATIC
    VALUES
    ORGANIZATIONAL OBJECTIVES
    • Provide a benchmark for assessment.

    • Help convert mission into performance targets.

    • Coordinate the activities of organization.

    • Define the entire purpose of your business.


    OBJECTIVES VS GOALS
    Concrete attainments that can be Long-term aims that you want to
    achieved by following a certain number of accomplish.
    steps.

    Objectives – has the word “object” in it. Goals – has the word “go” in it. Your goals
    Objects are concrete. They are something should go forward in a specific direction.
    that you can hold in your hand. Because However, goals are more about
    of this, your objectives can be clearly everything you accomplish on your
    outlined with timelines, budgets, and journey, rather than getting to that distant
    personnel needs. point. Goals will often go into
    undiscovered territory and you therefore
    can’t even know where the end will be

    Ex: I want to memorize the periodic table Ex: I want to be a better ball player. I want
    before my next quiz. I want to increase my to learn more about Chinese history. I
    sales by 10% this month. I want learn to want to maximize my professional
    play “Freebird” on the guitar. performance.
    ORGANIZATIONAL OBJECTIVES-TYPES

    Strategic objectives.

    Business process objectives.

    Operational objectives (KRAs).


    HIERARCHY OF OBJECTIVES
    Setting
    Objectives

    Top down Bottom Up


    Approach Approach
    ISSUES WHILE SETTING OBJECTIVES
    • Balance your objectives.

    • Multiplicity of objectives.

    • Themes for objectives.

    • Use result oriented objectives.

    • Quantify your objectives.

    • Network objectives.
    The SMART Formula
    Useful method of examining objectives

    • Specific

    • Measurable

    • Achievable

    • Realistic

    • Timely
    CONCLUSION
    THANK YOU…

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