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Project I Presentation

This study examines the effects of different advertising methods on college students. The researchers surveyed 100 college students to determine the most effective online and offline advertising methods. They found that college students are most influenced by online advertising, especially social media ads. The conclusion is that companies targeting college students should focus their advertising budgets on online methods like social media, as students frequently use the internet and are more receptive to creative online ads. The study aims to help companies understand the best marketing strategies for reaching college students.

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Shaurya Parnami
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37 views14 pages

Project I Presentation

This study examines the effects of different advertising methods on college students. The researchers surveyed 100 college students to determine the most effective online and offline advertising methods. They found that college students are most influenced by online advertising, especially social media ads. The conclusion is that companies targeting college students should focus their advertising budgets on online methods like social media, as students frequently use the internet and are more receptive to creative online ads. The study aims to help companies understand the best marketing strategies for reaching college students.

Uploaded by

Shaurya Parnami
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Effects of Different

Methods of Advertising on
College Students
Authored by:
Shaurya Parnami - 2055
Tushar Jain - 2061
Introduction
• With the introduction of 4G, internet connectivity is even more
accessible and affordable than ever.
• It is extremely important for companies to not only recognize but
capture the interest of their target markets.
• In India, youth comprises of a large demographic of the population,
and thanks to advancements in Education, the number of students is
increasing exponentially.
• For an organization which sells products catering to college students
(such as Student Laptops and Notebooks, Stationery, Education
Courses etc.), this study would assist in identifying the most impactful
method of advertising to such a demographic.
Objectives of the Study
1. Find out different methods of advertising available.

2. Ascertain the most effective form of Advertising between Online


and Offline which influence the buying behavior of College
Students.

3. To find out if Social Media is an effective method of Advertising for


College Students.
Research Methodology
• Our study surveys a sample of 100 College Students in order to find
out the impact of different methods of advertising which are Online
and Offline.
• The sample population was provided with a questionnaire asking
them about the various advertising methods which they encounter
every day. The questionnaire was distributed with the help of Google
Forms as it provides an easy way to collect data and also helps analyze
it.
• The data analysis was carried out with the help of pie charts which
categorize the responses into different stratas.
Research Methodology Contd.

• Research Method: Qualitative and Quantitative


• Research Design: Exploratory

This study was conducted to ascertain the most effective


Marketing Tools to target College Students
Advertising
• Advertising is a means of communication with the users of a product
or service. Advertisements are messages paid for by those who send
them and are intended to inform or influence people who receive
them.
• There are 4 main features of advertising, as follows:
1. It is a Paid Form of Communication
2. It is a Non-Personal Presentation of Message
3. Speedy and Mass Communication
4. Advertisement is Issued by an Identified Sponsor
Data Analysis and Interpretation
Conclusion
• Organisations selling products and services catering to college
students therefore need to advertise using online methods such as
social media and cookies ads, and to some extent, online versions of
magazines and journals.
• Online advertising provides companies with many benefits such as
low cost-per-head, wider reach and increased availability.
• The high usage of internet among students means companies have
the opportunity to not only be more creative but also increase their
reach.
• Therefore, an organisation aiming to sell to college students should
invest more resources into online advertisement campaigns.
References
• Schlosser, A. E., Shavitt, S., & Kanfer, A. (1999). Survey of Internet users' attitudes
toward Internet advertising. Journal of interactive marketing, 13(3), 34-54.
• Zentner, A. (2010). The effect of the Internet on advertising expenditures: An
empirical analysis using a panel of countries. Available at SSRN 1792789.
• Anusha, G. (2016). Effectiveness of online advertising. International Journal of
Research–Granthaalayah, 4(3), 14-21.
• Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information
search. Tourism management, 31(2), 179-188.
• Evans, D. S. (2009). The online advertising industry: Economics, evolution, and
privacy. Journal of economic perspectives, 23(3), 37-60.
• Asaduzzaman, M. (2015). Impact of Online Advertising on University Students’
Buying Behavior: A study on University of Chittagong. Int. J. Reviews and
Research in Social Sci, 3(4), 163-168.
Thank You!

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