Scribd
Upload
251 views13 pages

E-Commerce, Data Warehouse, Data Mining

This document discusses e-commerce, e-business, and data warehousing. It defines e-commerce as business transactions conducted electronically and e-business as enhancing customer, production, and employee processes through electronic means. The goal of e-business is to increase profitability, customer satisfaction, employee motivation, and supplier relationships. Data warehousing integrates and organizes data to support management decision making. It involves identifying data sources, designing the warehouse, acquiring and cleansing data, and aggregating the results.

Uploaded by

Hussain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
251 views13 pages

E-Commerce, Data Warehouse, Data Mining

This document discusses e-commerce, e-business, and data warehousing. It defines e-commerce as business transactions conducted electronically and e-business as enhancing customer, production, and employee processes through electronic means. The goal of e-business is to increase profitability, customer satisfaction, employee motivation, and supplier relationships. Data warehousing integrates and organizes data to support management decision making. It involves identifying data sources, designing the warehouse, acquiring and cleansing data, and aggregating the results.

Uploaded by

Hussain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

E-Commerce & E-Business

E-Commerce
• Electronic commerce (E-commerce) can be defined as any business
transaction conducted using electronic means.
• E-commerce is usually associated with buying and selling over the
Internet, or through a computer-mediated network.
• A more complete definition is: E-commerce is the use of electronic
communications and digital information processing technology in
business transactions to create, transform, and redefine relationships
for value creation between or among organizations, and between
organizations and individuals.
E-Business
• E-Business does not mean only buying or selling products on-line, it
will lead to significant changes in the way products are customized,
distributed and exchanged and the way consumers search and bargain
for the products and services and consume them.
• E-business focus more on enhancement of the Customer process,
production process and employee processes.
Goal of E-Business
• The goal of any E-Business solution is to create value, which can be
created in the following manner:
• Increased Profitability
• More Satisfied Customer
• Increased Employee Motivation
• Better Supplier Relationships
Categories of E-Business Solutions
• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Consumer-to-Consumer (C2C)
• Consumer-to-Business (C2B)
• Mobile Commerce
M-Commerce
• M-commerce allows integration of the traditional e-business models
on the mobile networks.
• Number of applications of m-commerce includes:
• Mobile Ticketing
• Mobile Coupons
• Mobile Content
• Local Services
• Mobile Banking
• Mobile Marketing
E-Business – A Competitive Tool
• Improved customer service gives customers tangible benefits,
i.e. faster delivery times, and a better understanding of needs.
• An increase in business opportunities is another one of the
greatest benefits of E-Business; that can result in improved
brand image and enhance a company's stock market valuation.
• Greater efficiency enables shorter product development cycles
and enhanced inventory turnover, thus freeing up capital by
receiving payment earlier in the purchase process.
• Greater profitability: as companies exist to make money, by
utilizing the E-Business methodologies explained, companies
could improve overall effectiveness and directly increase
profitability.
Data Warehouse
• A data warehouse is a subject-oriented, integrated, time-variant and
non-volatile collection of data in support of management's decision
making process.
• Data warehousing provides architectures and tools for business
executives to systematically organize, understand, and use their data
to make strategic decisions.
Components of Data Warehouse
• Subject-oriented.
• Integrated.
• Time-variant.
• Nonvolatile.
Creating Data Warehouse
• Source Data/System Identification
• Data Warehouse Design and Creation
• Data Acquisition
• Data Cleansing
• Data Aggregation
Data Mining
• Data mining tools predict future trends and behaviors, allowing
businesses to make proactive, knowledge-driven decisions.
• The purpose of data mining is to discover previously unknown data
characteristics, relationships, dependencies, or trends.
• Data mining is described as a methodology designed to perform
knowledge-discovery expeditions over the database data with
minimal end user intervention during the actual knowledge-discovery
phase.
Data Preparation Stages
• Data preparation
• Data analysis and classification
• Knowledge acquisition
• Prognosis
Data Mining Tools
• Classes: Stored data is used to locate data in predetermined groups. For example, a retail
chain could mine customer purchase data to determine when customers visit and what
they typically buy. This information could be used to increase traffic by having special
offers for the day.
• Clusters: Data items are grouped according to logical relationships or customer
preferences. For example, data can be mined to identify market segments or customer
affinities.
• Associations: Data can be mined to identify associations between the buying patterns.
The bread-butter or beer-nuts are examples of associative mining. This helps in doing
market-basket analysis.
• Sequential patterns: Data is mined to anticipate behavior patterns and trends. It helps in
identifying the sequence of purchase. For example, if a customer buys a pen what
probability that he/she is going to buy a notebook as its next item.

You might also like