Change Menagement
Change Menagement
Change Menagement
Organizational Change:
“Any alterations in the people, structure,
or technology of an organization.”
Work specialization, departmentalization,
Structure chain of command, span of control,
centralization, formalization,
job redesign, or actual structural design
Marketplace:
o Introduction of companies
o Change in behavior of competitors
o New ads technology
Labor markets:
Economic changes:
o Inflation
o Deflation
“Forces inside the organization”
Organizing
Arrangements
Inputs Outputs
Internal Internal
Strategy Goals Social
Strengths People Organizational
Weaknesses Factors level
Department/
External
group level
Opportunities
Individual level
Threats
Methods
1. Increase urgency
2. Build the guiding team
3. Get the vision right
4. Communicate for buy-in
5. Empowering action
6. Create short-term wins
7. Do not let up
8. Make change stick
Step Description
1) Establish a sense of Unfreeze the organization by creating a
urgency compelling reason for why change is needed