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    Ethics in Market Place

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    Global Lohana Yuva Meet
    The document discusses ethics in product positioning and packaging in the marketplace. It addresses: 1) The responsibilities of product managers to research, develop, position and promote products according to the company's mission and target markets while carefully examining competitors' strategies and products. 2) How marketing strategies are under ethical examination to ensure the means used to achieve sales align with ethical standards. 3) Key considerations for packaging including physical protection, barrier protection, portion control and convenience, as well as drivers and resistors of ethical packaging approaches.

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    Ethics in Market Place

    Uploaded by

    Global Lohana Yuva Meet
    32 views9 pages
    The document discusses ethics in product positioning and packaging in the marketplace. It addresses: 1) The responsibilities of product managers to research, develop, position and promote products according to the company's mission and target markets while carefully examining competitors' strategies and products. 2) How marketing strategies are under ethical examination to ensure the means used to achieve sales align with ethical standards. 3) Key considerations for packaging including physical protection, barrier protection, portion control and convenience, as well as drivers and resistors of ethical packaging approaches.

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    The document discusses ethics in product positioning and packaging in the marketplace. It addresses: 1) The responsibilities of product managers to research, develop, position and promote products according to the company's mission and target markets while carefully examining competitors' strategies and products. 2) How marketing strategies are under ethical examination to ensure the means used to achieve sales align with ethical standards. 3) Key considerations for packaging including physical protection, barrier protection, portion control and convenience, as well as drivers and resistors of ethical packaging approaches.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    32 views9 pages

    Ethics in Market Place

    Uploaded by

    Global Lohana Yuva Meet
    The document discusses ethics in product positioning and packaging in the marketplace. It addresses: 1) The responsibilities of product managers to research, develop, position and promote products according to the company's mission and target markets while carefully examining competitors' strategies and products. 2) How marketing strategies are under ethical examination to ensure the means used to achieve sales align with ethical standards. 3) Key considerations for packaging including physical protection, barrier protection, portion control and convenience, as well as drivers and resistors of ethical packaging approaches.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Ethics in Market Place

    Today’s Agenda

    • Product Positioning and Competing


    • Packaging
    Product Positioning and
    Competing
    Product Manager

    • Responsibility of the product manager to research, select, develop, place, and


    promote the company's product.
    • According to the mission of the company, she would have to carefully study the
    target market, the competitors, and the strategies to be adopted to place the products.
    • The marketing strategy, the line of attack, so to speak, in aggressive marketing, is
    under the microscope for ethical issues.
    • The ethical examination consists of the means used in these strategies to achieve the
    end, that is the sale
    Dabur India B has Positioned itself
    as niche market
    segment with a
    special product All three are
    targeting
    same
    segment
    • Finding Favorable Position Competitor B
    • Competition to Affirm Leading
    Position
    • Strategies of Competition
    • Product Differentiation Competitor A Competitor C

    A and C have their


    own share in the
    special segment
    Packaging, Labeling and Launching
    Packaging

    • Container
    • Physical Protection
    • Barrier Protection
    • Agglomeration
    • Portion Control
    • Convenience
    Ethical and Sustainable Packaging
    Driver of
    Ethical
    Packaging

    Ability to market consumers


    Retailers

    Resistor of
    Extensive Media Coverage Cost Ethical
    Ethical and
    Packaging
    Sustainable
    Packaging Consumer
    Measuring Success

    Time
    New Materials

    Regulation
    Manufacturers
    Have A Good Day

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