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Product Design and Development - L1

The document discusses the product design and development process, noting that it involves identifying customer needs, generating concepts, and refining designs through testing to create high quality, cost effective products. It describes the typical phases of concept development, system design, detail design, testing, and production ramp up that companies use to take a new product from idea to market. Additionally, it emphasizes the importance of effective communication and documentation throughout the design process to develop products that satisfy customers.

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KOFI BROWN
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78 views12 pages

Product Design and Development - L1

The document discusses the product design and development process, noting that it involves identifying customer needs, generating concepts, and refining designs through testing to create high quality, cost effective products. It describes the typical phases of concept development, system design, detail design, testing, and production ramp up that companies use to take a new product from idea to market. Additionally, it emphasizes the importance of effective communication and documentation throughout the design process to develop products that satisfy customers.

Uploaded by

KOFI BROWN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRODUCT DESIGN AND

DEVELOPMENT
PRODUCT
PRODUCT- any device or system that is designed and
produced for use by a customer
 
CUSTOMER-Person who ultimately buys the product
 Another person in your company who may use the device
you design

 Think broadly about who the customer is (who does the


product affect)

 Chief objective of product design - Satisfying the customer(s)


WHY STUDY THE DESIGN PROCESS?
 Continuous need for new, cost effective, high quality
products
 Today’s products are complex and require a team of
people with different backgrounds to take an idea from
concept to market
 ~85% of problems with new products not working as
intended, taking too long to bring to market, or costing
too much are the result of a poor design process
MEASUREMENT OF THE DESIGN
PROCESS
 Product Quality – How good is the product

 Product Cost – What is the manufacturing cost

 Development Time – How quickly was the product


developed

 Development Cost – How much was spent to develop the


product

 Development Capability – can the team be better able to


develop future products
3 MEASURES OF DESIGN

Cost Time

Quality

Duration may vary from 1 yr to 10yrs or greater


DESIGN AND DEVELOPMENT TEAM
 Marketing
 Design
 Mechanical
 Electrical
 Software
 Industrial

 Manufacturing
 Operations
 Warehouse
 Supply Chain
DEVELOPMENT AND DESIGN PROCESS
 Phase 0: Planning – Begins with the strategy and
assessment of technology developments and market
objectives

 Phase 1: Concept Development – Identify target market,


alternative product concepts generated and evaluated

 Phase 2: System-level Design – Definition of the product


and break-down into subsystems and components
DEVELOPMENT AND DESIGN PROCESS
 Phase 3: Detail Design – Complete specification of the
geometry, material, tolerances and manufacturing details

 Phase 4: Testing and refinement – Prototype evaluation


and assembly testing. Utilizes prototype tooling

 Phase 5: Production Ramp-up – Completion of


production tools and process to implement
manufacturing process as well as train workforce (work
out the kinks)
DEVELOPMENT STEPS
 Step #1: Identify Need
 Two sources: the market (market-pull), or the development of
a new technology (technology push)
  
 Step#2: Plan for the Design Process
 Planning involves simply deciding on how to allocate the
company’s resources of people, money, time, and equipment
to complete the design tasks. 

 Step #3: Develop Engineering Specification


 Goal is to completely understand the problem
 Three steps:
 1)identify customers

 2) generate customer requirements

 3)develop engineering specifications 


DEVELOPMENT STEPS (2)
 Step #4: Develop Concepts
 Based on customer requirements and engineering specs.
 Multiple concepts may be evaluated by comparing the
concepts generated to the specifications developed. Goal
is to select the best concepts for refinement into products.

 Step #5: Develop Product


 Starting a project with a single conceptual design in mind,
without concern for the earlier phases, is poor design
practice and leads to poor-quality products.
 As products are developed, the are evaluated for
manufacture, assembly, behavior, and cost.

 
DEVELOPMENT STEPS (3)
  During each stage of the design process, we must be able to
communicate the information to others (recall concurrent
design).
 
 Design Notebook
 Communication with management/customers (possibly during
design reviews)
 Make it understandable to the recipient.
 Carefully consider the order of presentation:
 Present the whole concept or assembly and explain its function
 Describe the major parts and how they relate to the whole and its function

 Tie the parts together into the whole

 Be prepared with quality material:


DEVELOPMENT STEPS (4)
 Have good visual aids and written documentation

 Follow an agenda

 Be ready for questions beyond the material presented

 Documents communicating the final design


 Drawings (or computer data) of assemblies and details.
 Written documentation to guide manufacture, assembly,
inspection, installation, maintenance, retirement, and
quality control.

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