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    Real Estate: Aiswarya M Ankita Sadani Ashish Yadhav Nikhil Mehta Tamal Mandal Simran Sha

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    DIVYANSHU SHEKHAR
    The real estate industry in India is one of the most cash-rich and second highest employment generating industries, accounting for 5% of GDP currently and projected to rise to 6% in the next five years. It has a large product portfolio including residential, commercial, retail, social infrastructure, and hospitality real estate developed by major players like DLF, Omaxe, Sobha, Oberoi Realty, Godrej Properties, and Prestige Group. The industry segments the market and tailors its products and marketing based on target customer groups like first home buyers, young professionals, upgraders, and retirees. Growth in the industry is driven by factors like increasing income levels, rapid urbanization, and changing customer preferences.

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    Real Estate: Aiswarya M Ankita Sadani Ashish Yadhav Nikhil Mehta Tamal Mandal Simran Sha

    Uploaded by

    DIVYANSHU SHEKHAR
    27 views12 pages
    The real estate industry in India is one of the most cash-rich and second highest employment generating industries, accounting for 5% of GDP currently and projected to rise to 6% in the next five years. It has a large product portfolio including residential, commercial, retail, social infrastructure, and hospitality real estate developed by major players like DLF, Omaxe, Sobha, Oberoi Realty, Godrej Properties, and Prestige Group. The industry segments the market and tailors its products and marketing based on target customer groups like first home buyers, young professionals, upgraders, and retirees. Growth in the industry is driven by factors like increasing income levels, rapid urbanization, and changing customer preferences.

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    Real Estate mkt (1)

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    The real estate industry in India is one of the most cash-rich and second highest employment generating industries, accounting for 5% of GDP currently and projected to rise to 6% in the next five years. It has a large product portfolio including residential, commercial, retail, social infrastructure, and hospitality real estate developed by major players like DLF, Omaxe, Sobha, Oberoi Realty, Godrej Properties, and Prestige Group. The industry segments the market and tailors its products and marketing based on target customer groups like first home buyers, young professionals, upgraders, and retirees. Growth in the industry is driven by factors like increasing income levels, rapid urbanization, and changing customer preferences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views12 pages

    Real Estate: Aiswarya M Ankita Sadani Ashish Yadhav Nikhil Mehta Tamal Mandal Simran Sha

    Uploaded by

    DIVYANSHU SHEKHAR
    The real estate industry in India is one of the most cash-rich and second highest employment generating industries, accounting for 5% of GDP currently and projected to rise to 6% in the next five years. It has a large product portfolio including residential, commercial, retail, social infrastructure, and hospitality real estate developed by major players like DLF, Omaxe, Sobha, Oberoi Realty, Godrej Properties, and Prestige Group. The industry segments the market and tailors its products and marketing based on target customer groups like first home buyers, young professionals, upgraders, and retirees. Growth in the industry is driven by factors like increasing income levels, rapid urbanization, and changing customer preferences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Real Estate

    By
    Aiswarya M
    Ankita Sadani
    Ashish Yadhav
    Nikhil Mehta
    Tamal Mandal
    Simran Sha
    Introduction

    • One of the most cash-rich industry.


    • Second highest employment generating
    industry for Indians
    • Accounts for 5% of GDP
    • Rise to 6% in the next 5 years
    Product Portfolio
    Residential Commercial Retail Social Infrastructure Hospitality

    1. DLF 1. DLF 1. DLF 1. Sobha 1. DLF


    2. OMAXE 2. OMAXE 2. OMAXE 2. Oberoi Realty 2. OMAXE
    3. Sobha 3. Sobha 3. Sobha 3. Brigade Group 3. Sobha
    4. Oberoi Realty 4. Oberoi Realty 4. Oberoi Realty 4. Salarpuria Sattva 4. Oberoi Realty
    5. Godrej Properties 5. Godrej Properties 5. Prestige Group 5. Windsor 5. Prestige Group
    6. Prestige Group 6. Prestige Group 6. Brigade Group Developers 6. Brigade Group
    7. Brigade Group 7. Brigade Group 7. Shriram Properties
    8. Shriram Properties 8. Purvankara 8. Salarpuria Sattva
    9. Purvankara 9. Shapoorji Palonji
    10. Shapoorji Palonji 10. Salarpuria Sattva
    11. SNN
    12. Windsor
    Developers
    13. Sparkle Realty
    14. Salarpuria Sattva
    Product Portfolio

    • Not many players in social infrastructure


    and hospitality segment
    • Top Players in India: Godrej Properties,
    DLF,
    • Top Players in Bangalore: Prestige Group,
    Sobha
    TOP PLAYERS
    Company Total Number of Projects
    Prestige Group 112
    Sobha 107
    Shapoorji Palonji 81
    Brigade Group 43
    Purvankara 41
    Shriram Properties 33
    Salarpuria Sattva 32
    Godrej Properties 20
    Windsor Developers 16
    SNN 10
    DLF 4
    Sparkle Realty 1
    OMAXE 0
    Oberoi Realty 0
    Segmentation
    Real Estate Industry

    Residential Non - Residential

    Home builders Commercial

    Student Housing Industrial


    Military Housing
    Hospitality

    Healthcare
    TARGET MARKETS
    First Home Buyers
    The Stats
    Young Professionals
    General Traits
    Upgraders
    How to Market to a particular segment
    High End Buyers
    Downsizers/Retiree What Buyers are Looking for
    GROWTH DRIVERS
    PERCEPTUAL MAP
    Consumer Behavior

    • Location • Transport
    • facilities • Unique-Vivid
    Amenities
    • Brand • Neighbourhood • One person demands/wants
    • • Interiors profiling • Profiling
    Exclusive
    Marketing • Commercial to • Company’s
    Residential Requirements
    • Government • Study is carried
    owned Model out
    Value chain

    11

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