Commercial in Confidence, Actix, 2007

Actix Overview
2007
The worlds most innovative networks choose ACTIX

Ireland

2
 Actix Vision:
Evolution of the self-optimizing network

Increasing Automation, Intelligence and

Today Future
Systemization
3
 Actix Value Proposition
 Improved Customer Experience
• Better network coverage, fewer blocked or dropped calls, fewer
handover failures, higher data bandwidth, better QOS/QOE
 Lower customer frustration = lower churn rate

 Reduced Total Cost of Ownership (TCO) of the network

• Maximise use of frequency spectrum, reduce number of base stations
required whilst improving coverage & quality
 Reduce capex and opex by between 15%-50%

 Network Status Management

• Manage engineering resources as a coherent group with optimised,
consistent workflows and a common integrated network data repository
 Complete more jobs, more quickly, with reduced engineering costs

4
Costs of running a mobile operator

16%

Netw ork Costs

41%
G&A
Subscriber Acquisition
Customer Care
36%

7%

20%

Radio netw ork

Other netw ork

80%

5
 Engineering Productivity daily averages
Average
12 productive
Addressable by Actix hours per day
10 = 3.5 hours

8 Wasted hours per day

6 8 7 7 6 4 4 6 3 4 5
6

0
r r r r or or or or or or or
ato ato ato ato at at at a t at at at
per per per per per per p er p er per per per
o o o o o o o o o o o
NA NA NA EA EA EA C C EA EA EA
A A
EM EM EM AP AP EM EM EM

Investigate Optimize Trouble Ticket Other

6
 How does Actix add value?
 Provide wireless expertise

 Deliver wireless Network Lifecycle (NL) and Network

Status Management (NSM) OSS that help

• Cut CAPEX costs dramatically

• Lower OPEX costs below knock-ons from CAPEX cuts

• Dramatically improve quality

7
 The Actix Solutions Portfolio
FIND SOLVE/ PLAN MANAGE

Automated
Troubleshooting Spotlight
& Reporting ACP Viewpoint
+
AFP
Mini (DT)
Advanced Analysis Analyzer AFP
GSM

UMTS /
Simulation of RF HSDPA
Veritune
ACP INSIGHT
(All Interfaces)
End to End
Troubleshooting Unify
Automated Optimization
Solutions
RNTO Solutions
Customer Success Stories

9
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix Radioplan • Automates the process of cell site • 12% reduction in

optimization number of cell sites
• Reduces the time to achieve good QoS required
• Integrates planning and drive test data • 15% improvement in
capacity from same
• Cuts the need for repetitive drive testing network infrastructure
and manual re-tuning
• 7% improvement in
• Delivers superior capacity and coverage network QoS KPIs
results over manually optimized network
• Increases customer satisfaction

″We managed to reduce our 3G site Bernd Bergmann

count by more than 12% using Actix Network Operations
Radioplan, while still significantly O2 Germany
improving our network quality KPIs″
10
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix Radioplan • Automates the process of cell site • $50,000,000 new site
selection and optimization CAPEX reduction
• Reduces the time to achieve great QoS • 80% reduction in time
• Integrates planning and drive test data required to optimize
the full network
• Cuts the cost of drive testing and retuning
• 25% improvement in
• Delivers superior quality, capacity and capacity from same
coverage results over manually optimized network infrastructure
network
• 8% coverage
improvement

″We cut the time to optimize our RF Roger Ruland

network by 80% using Actix Radioplan RF Optimization Team
solutions″ Vodafone Netherlands

11
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix Spotlight • Reduces the time required to post- • 50% reduction in time
process network measurements required to analyse
• Intelligent diagnostics cut requirement for network
expensive expertise • 1 Actix Spotlight
• Simplification of existing toolchain solution replaced 7
removes process breaks and possibility of existing tools, cutting
rework and errors complexity and costs
• Customer network
• Automatic integration of legacy data
sources removes data integration overhead delivered early

12
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix CellOpt ACP • Rapid implementation of new frequency • $684,000,000

Actix CellOpt AFP plans for nationwide 2G wireless system reduction in new site
• Cuts the cell sites required to achieve CAPEX requirement in
specific coverage and capacity target just one year
• Enormous savings in new cell site CAPEX • 30% reduction in
spectrum requirement
• Increased efficiency in spectrum use
• Strong reduction in
drives reduction in licencing costs
dropped call rate
• Overnight step change in system capacity
and QoS performance

″By using Actix CellOpt, Nextel has

achieved significant capacity and quality Barry West
improvement from our spectrum while at CTO
the same time achieving lower levels of Nextel USA
capital expenditure″
13
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix Spotlight • Automated import of large volumes of • 50% reduction in

drive test data, cutting process time process time
• Automated discovery and identification of • Twofold increase in
potential network issues issue throughput
• Automated root-cause diagnosis • Network wide
• Delivers maximum engineering process & policy
productivity in a managed, intuitive enforcement
workflow • More accurate
resolution of QoS
issues

″Actix Spotlight is the tool I have

Team Member
wanted for years. It does over 90%
RF Optimization Team
of what I need to do each day and is
Vodafone UK
really easy to use″
14
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix Analyzer • Comprehensive ability to explore and • 20% faster resolution

resolve the most difficult network problems of difficult network
• Correlates and combines multiple data performance issues
sources automatically to deliver results fast • 15% improvement in
• Industry‘s broadest range of existing dropped call rates
interfaces delivers immediate compatibility • Multi-million dollar
with legacy measurement systems reduction of in-house
software development
costs

″Actix’ success in assisting over 200

wireless carriers worldwide, together Wang Yaping
with its vendor-independent support for Department Manager
the leading network technologies makes ZTE Corporation
Actix an excellent partner″
15
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix Analyzer • Full 2G/3G optimisation and roll-out • ROI of less than 12
solution delivers best-in-class capabilities months
• Collaborative discovery process enables • Efficiency gains of
detailed analysis of customer situation 65%-85% for common
before proposal of solution optimization tasks
• Configured system ensures alignment • 1600 fewer man days
with customer‘s best working practices required to accomplish
• Integration by Actix’s business process one common task
consulting team provides rapid ramp-up

″The process of discovery used by Actix

is an excellent example of how a supplier Oliver Coughlan
should be willing to fully understand the CTO
needs of their customer and respond with O2 Ireland
an appropriate set of capabilities″
16
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix Analyzer • Early support of latest industry standards • Delivery of 1st UMTS
ensures earliest possible delivery of quality network on time
• Automated identification of issues • 1 hour of automated
accelerates acceptance process analysis replaces 2
• Expert wizards enable rapid diagnosis, weeks of manual work
root cause analysis and remedy
• Actix Solution Delivery Team supports
rapid internal ramp-up of new technologies

″Actix is one of Siemens recommended

suppliers. Their software has enabled us Pete da Silva
meet our commitment to deliver a high CEO
quality UMTS network to Vodacom in Siemens Communications
only a few months"
17
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix Radioplan • Increased network efficiency by identifying • $1,200,000 in

site reduction candidates in final phase of additional OPEX
GSM network itegration savings in 1 region
• Delivered optimal 2G/3G dual-technology • $146,000 CAPEX
network designs savings in a single
• Delivers superior quality, capacity and metro-area reduction
project
coverage over manually optimized network
• Enforced consistent approach to capital
planning

″We identified double the number of

Jerry LaBerteaux
removal sites in a fraction of the time
RF Director
– and created site kill plans we were
Cingular North Texas
comfortable with implementing″
18
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix CellOpt • Automatically generated frequency plan • 100,000 fewer

provides optimum usage of expensive dropped calls in New
spectral resources York City overnight
• Rapid turnaround of large, complex area • 16% improvement in
delivers huge, immediately quantifiable minutes of use post-
gains optimization
• Accurate, reliable results from years of
development and live network experience
• Simple to implement

″We were averaging around 250,000

drops a day before using Actix CellOpt. Tareq Amin
This was the single largest overnight RF Optimization Mgr
improvement in T-Mobile US history- I T-Mobile USA
was rewarded with a holiday in Hawaii″
19
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix Analyzer • Full 2G/3G optimisation and roll-out • Tasks taking 3 days
solution delivers best-in-class capabilities completed in 1 hour
• Enables automated and repeatable quality • ROI of less than 6
in optimization processes months
• Provides vendor independent view of
KPI‘s, allowing for neutral assessment
• Client-specific engineering processes
embedded in the system
• Maximizes efficient use of engineers' time

″Actix' technology enables us to create Thomas Stemmler

a more efficient network and deliver UMTS Project Manager
even better service to our customers″ sunrise TDC Switzerland

20
Actix Solutions: Benefits of Performance Optimization: Business Results:

Actix Analyzer • Reduction of in-house development • 80% of radio network

lowers operational costs troubleshooting
• Switch to industry standard system gives automated
access to best-in-class technology • 20% faster resolution
• Automation of large elements of delivery of difficult network
projects reduces manual overhead performance issues
• Commonality with the optimization • Reduction of in-house
systems most trusted by operators development costs

• Immediate turnkey ability to delivery fully

optimized networks

″Partnering with other leading global Huangyunpeng

telecommunications players like Actix is Senior Manager
key for Huawei" Huawei Technologies

21
The World’s Largest Supplier of Solutions for
Mobile Service Providers
Optimize the network

Improve customer experience

Reduce network Total Cost of Ownership

Manage the effectiveness of engineering resources

22