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Business Plan
Mission Statement The mission will be to exceed the customers’ expectations in every sense by
providing ambiance for...
OVERALL Strategy FINANCIAL ...
BUSINESS EXCELLENCE MODEL People Management People Satisfaction Leadership Policy ...
Management Positions POSITION IN THE NAME PHONE NO...
SWOT analysis Strength Weakness Opportunity Threat
Market Summary The people of Dhanmondi are mostly aristocrat who are willing to pay enough for
good food. Dhanmon...
Strengths & Opportunities We will provide reasonable customer satisfaction. We will provide tasty and
hygienic...
Weakness & Threats Lack of Ambiance The restaurant is new and not established Loan burden
We have limited owne...
Competition Direct completion will come from Abacus, Boomers, Xinxian, Korai Gost, Voot,
Baburchi etc. Though no ...
Goals & Objectives Ensure customer satisfaction and build a repeat-customer base. Improve our
position in the local ...
Food & Beverages plan Cuisine Chinese Italian Sub continentalCosine based:...
Research & Development Around 5% of the gross profit in R&D sector.The R&D sector cost will be
made in the followingway-...
Required manpower Chefs (Permanent & Part-Time) Waiters Hosts Bussing 3/26/...
Financial PlanIt is reasonable to assume that given the location, size ofoperation, and unique concept of
this restaurant,...
Financial Pro FormaIn addition to the 1,20,00,000 of entrepreneursinvestment(60%), Hungry 24/7 is
seeking 80,00,000BDT in ...
EconomySlow Economic Recovery. We anticipate a slow-growtheconomy, recovering from an
economic recession.Business GrowthAn...
Weekly Sales Variance Friday will typically be our best sales for the week. The sales volume for all
other days is r...
Six-Month Start-Up StageAs a new restaurant entry to the Midtown market, the ramp-up in customer
draw is expected to exten...
Pricing & Cost Control Competitive Pricing Model. Revenue calculations are based upon competitive
price comparisons ...
Resource Requirements Management: Whole management bodies are responsible for overall
management, operations and tra...
Market Promotion Online Advertising. Radio & Newspaper Advertise. Posters. Yellow Pages.
Affiliation.
Customer Attraction Coupons Sponsorship Discount Membership Cards Decoration
 THANK YOU! 3/26/2013
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Restaurant Business Plan Presentation

This presentation is prepared on the basis of restaurant business plan in Bangladesh.

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Restaurant Business Plan Presentation

1. 1. Business Plan
• 2. Mission Statement The mission will be to exceed the customers’ expectations in every sense by
providing ambiance for every sensory perception. The atmosphere and food will please the
customers hearing, taste, smell, touch and sight, and provide an exciting creative environment. The
employees will be trained with exceptional customer service and will be empowered to make
decisions based on the business philosophies. 3/26/2013
• 3. OVERALL Strategy FINANCIAL How should we appear to our stakeholders? • Broaden
revenue max • Improve operating efficiency • Improve enterprise financial health BUSINESS
PROCESS CUSTOMER What business processes must we How should we appear to our excel at?
customers? • Develop new products STRATEGY •Service excellence • Understand customer
segments •Trusted business partner • Reduce cycle time • Provide rapid response • Cross sell the
product line LEARNING & GROWTH How can we sustain our ability to change and improve? •
Hire Key Technical talent • Implement cross training • Align personal goals
• 4. BUSINESS EXCELLENCE MODEL People Management People Satisfaction Leadership
Policy & Strategy process Customer Satisfaction Business Result Resources Impact of Society
• 5. Management Positions POSITION IN THE NAME PHONE NO. AMOUNT OF SHARE
MANAGEMENT MAHADI HASAN 01845-874535 20% DIRECTOR ARIFUL HASAN 01676-
353082 10% GENERAL MANAGER FOOD AND BEVERAGESSHAMSUDDIN BAPPI 01675-
144598 7% DIRECTOR HUMAN RESOURCE MIRAJ HOSSAN 01819-643232 8% DIRECTOR
FINANCIALSHAHADAT HOSSAIN 0168-2955631 7% CONTROLLERMD. SAEED HOSSAIN
DIRECTOR OF SALES 0174-2965314 8% BHUIYAN AND MARKETING 3/26/2013
• 6. SWOT analysis Strength Weakness Opportunity Threat
• 7. Market Summary The people of Dhanmondi are mostly aristocrat who are willing to pay
enough for good food. Dhanmondi is also considered as a great place to raise family and there is a
sizable portion of population are school age children. The population is approximately 5,00,000.
People of Dhanmondi are mostly educated who like to spend more for quality product. The per
capita income of people in our country is increasing gradually which is an indicator of increasing
 spending power. Dhanmondi is a leisure place with a lake which increase the potentiality of the
restaurant. 3/26/2013
8. 8. Strengths & Opportunities We will provide reasonable customer satisfaction. We will
provide tasty and hygienic food in a clean and neat dining room with washing and toilet facility.
With a reasonable rate & quantity. All the members of management team are properly qualified for
this sector. We have adequate knowledge about renowned restaurant services all over the
world. 3/26/2013
9. 9. Weakness & Threats Lack of Ambiance The restaurant is new and not established Loan burden
We have limited owners capital funds Space for low profit margin High competition 3/26/2013
10. 10. Competition Direct completion will come from Abacus, Boomers, Xinxian, Korai Gost, Voot,
Baburchi etc. Though no competitors offer the fun and relaxing atmosphere that our organization
plans to establish. 3/26/2013
11. 11. Goals & Objectives Ensure customer satisfaction and build a repeat-customer base. Improve
our position in the local market and strengthen our brand. It also allows us to interact with people
on a daily basis. A developed marketing program Promoted through radio and newspaper
advertising, posters, and the yellow pages. Coupons will be issued for the family dining section to
encourage immediate sales. A person who is active in the community can promote the restaurant
through his affiliation with many groups and organizations. 10% discount will be applied to
seniors to attract that market. 3/26/2013
12. 12. Food & Beverages plan Cuisine Chinese Italian Sub continentalCosine based: Starters
Appetizers Deserts BeveragesMenu type: Set menu Ingredients menu
13. 13. Research & Development Around 5% of the gross profit in R&D sector.The R&D sector cost
will be made in the followingway- Different ideas from different professionals. Promoting new
recipes. Experienced Chefs. Other possible sources. 3/26/2013
14. 14. Required manpower Chefs (Permanent & Part-Time) Waiters Hosts Bussing 3/26/2013
15. 15. Financial PlanIt is reasonable to assume that given the location, size ofoperation, and unique
concept of this restaurant, that it willproduce sales in excess of the existing operation.
Theprojections set out in this plan, however, are based on a moreconservative estimate. Sales Vs.
Expense - 3 years 30000000 30250000 30500000 25000000 23000000 21500000 1ST YEAR 2ND
YEAR 3RD YEAR Sales Cost 3/26/2013
16. 16. Financial Pro FormaIn addition to the 1,20,00,000 of entrepreneursinvestment(60%), Hungry
24/7 is seeking 80,00,000BDT in long-term loans(40%) for providing 1,80,00,000BDT in
investment for renovations, furniture, kitchenequipment, liquor license, food & restaurantsupplies,
legal fees, working capital, marketing and personnel.
17. 17. EconomySlow Economic Recovery. We anticipate a slow-growtheconomy, recovering from an
economic recession.Business GrowthAnnual Growth Rate Percentage: We anticipate modestgrowth
over the coming years. The financials account forthe following growth projections: Year 2: 6%
Year 4: 4% Year 3: 5% Year 5: 4%
• 18. Weekly Sales Variance Friday will typically be our best sales for the week. The sales volume
for all other days is represented as a percentage relative to Saturday. Therefore our weekly sales
will vary as follows:Monday: 55%, Tuesday: 60%, Wednesday: 75%, Thursday:95%, Friday:
100%, Saturday: 90%
8. 19. Six-Month Start-Up StageAs a new restaurant entry to the Midtown market, the ramp-up in
customer draw is expected to extend over 6 months.This is reflected in a higher than average
monthly salesvariance shown as follows (Worst-case / Expected-case): Month 1: 32% / 51%
Month 4: 64% / 75% Month 2: 41% / 58% Month 5: 80% / 90% Month 3: 52% / 66% Month
6: 90% / 92%
9. 20. Pricing & Cost Control Competitive Pricing Model. Revenue calculations are based upon
competitive price comparisons and established menu values in the current marketplace. The
following are baseline assumptions on Average Check Totals, and Average Seat Turns: Daily
average for lunch spending is 300 BDT per person, dinner at 400 BDT per person. With a focus
on Cost Control, we anticipate 6 months to fine tune the restaurant operations and manage our costs
within the defined tolerance range between 18-31%.
• 21. Resource Requirements Management: Whole management bodies are responsible for overall
management, operations and training. Restaurant Supervisor: To be hired responsible for service
staff (waiters, hosts, etc.), scheduling of front-end operations and inventory, and training in
 conjunction with management. Kitchen Supervisor: To be hired responsible for kitchen staff,
scheduling of kitchen operations, kitchen inventory and training in conjunction with management.
3/26/2013
22. 22. Market Promotion Online Advertising. Radio & Newspaper Advertise. Posters. Yellow Pages.
Affiliation.
23.23. Customer Attraction Coupons Sponsorship Discount Membership Cards Decoration 24.
24. THANK YOU! 3/26/2013

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