Scribd
Upload
265 views6 pages

Explain Swot

A SWOT analysis is a technique used to assess the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves identifying the objectives of the business and internal and external factors that are favorable and unfavorable to achieving those objectives. The analysis examines the strengths and weaknesses internal to the organization as well as opportunities and threats presented by the external environment to inform planning decisions.

Uploaded by

tapan mistry
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
265 views6 pages

Explain Swot

A SWOT analysis is a technique used to assess the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves identifying the objectives of the business and internal and external factors that are favorable and unfavorable to achieving those objectives. The analysis examines the strengths and weaknesses internal to the organization as well as opportunities and threats presented by the external environment to inform planning decisions.

Uploaded by

tapan mistry
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 6

EXPLAIN S.W.O.

T ANALYSIS

 SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is
a technique for assessing these four aspects of your business.
 You can use SWOT Analysis to make the most of what you've got, to your organization's best
advantage. And you can reduce the chances of failure, by understanding what you're lacking, and
eliminating hazards that would otherwise catch you unawares.
 Better still, you can start to craft a strategy that distinguishes you from your competitors, and so
compete successfully in your market.
How to Do a SWOT Analysis?
STRENGHTS

 Strengths are things that your organization does particularly well, or in a way that distinguishes you
from your competitors.
 Think about the advantages your organization has over other organizations.
 These might be the motivation of your staff, access to certain materials, or a strong set of
manufacturing processes.
 Your Strengths Are Integral Part of The Company So Make Sure You Have Your UPS(Unique
Selling Point) Known.
WEAKNESS

 Now it's time to consider your organization's weaknesses. Be honest! A SWOT Analysis will only be
valuable if you gather all the information you need. So, it's best to be realistic now, and face any
unpleasant truths as soon as possible.
 Weaknesses, like strengths, are inherent features of your organization, so focus on your people,
resources, systems, and procedures. Think about what you could improve, and the sorts of
practices you should avoid.
 Once again, imagine (or find out) how other people in your market see you. Do they notice
weaknesses that you tend to be blind to? Take time to examine how and why your competitors are
doing better than you.
 What are you lacking?
OPPORTUNITIES

 Opportunities are openings or chances for something positive to happen, but you'll need to claim
them for yourself!
 They usually arise from situations outside your organization, and require an eye to what might
happen in the future. They might arise as developments in the market you serve, or in the
technology you use.
 Being able to spot and exploit opportunities can make a huge difference to your organization's
ability to compete and take the lead in your market.
 You should also watch out for changes in government policy related to your field. And changes in
social patterns, population profiles, and lifestyles can all throw up interesting opportunities.
THREATS

 Threats include anything that can negatively affect your business from the outside, such as supply chain
problems, shifts in market requirements, or a shortage of recruits. It's vital to anticipate threats and to
take action against them before you become a victim of them and your growth stalls.
 Think about the obstacles you face in getting your product to market and selling. You may notice that
quality standards or specifications for your products are changing, and that you'll need to change those
products if you're to stay in the lead. Evolving technology is an ever-present threat, as well as an
opportunity!
 Always consider what your competitors are doing, and whether you should be changing your
organization's emphasis to meet the challenge. But remember that what they're doing might not be the
right thing for you to do, and avoid copying them without knowing how it will improve your position.
  Do you have bad debt or cash-flow problems, for example, that could make you vulnerable to even small
changes in your market? This is the kind of threat that can seriously damage your business, so be alert.

You might also like