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    15 Lasswell's Communication Model

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    Nishant
    Lasswell's communication model from 1948 outlines the basic components of communication as the communicator (who), the message (says what), the medium (in which channel), the recipient (to whom), and the effect of the message. The model focuses on the process of communication and its functions for society but has been criticized for being linear and not accounting for feedback or noise.

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    15 Lasswell's Communication Model

    Uploaded by

    Nishant
    277 views10 pages
    Lasswell's communication model from 1948 outlines the basic components of communication as the communicator (who), the message (says what), the medium (in which channel), the recipient (to whom), and the effect of the message. The model focuses on the process of communication and its functions for society but has been criticized for being linear and not accounting for feedback or noise.

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    15 Lasswell’s Communication Model

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    Lasswell's communication model from 1948 outlines the basic components of communication as the communicator (who), the message (says what), the medium (in which channel), the recipient (to whom), and the effect of the message. The model focuses on the process of communication and its functions for society but has been criticized for being linear and not accounting for feedback or noise.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    277 views10 pages

    15 Lasswell's Communication Model

    Uploaded by

    Nishant
    Lasswell's communication model from 1948 outlines the basic components of communication as the communicator (who), the message (says what), the medium (in which channel), the recipient (to whom), and the effect of the message. The model focuses on the process of communication and its functions for society but has been criticized for being linear and not accounting for feedback or noise.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    CHANDIGARH UNIVERSITY

    UIMS
    Bachelor of Journalism and Mass Communication
    Subject Name: Introduction to Mass Communication
    (20JMT-101)

    Faculty Name: Mandeep Choursia (E 6331)


    Video Lecture No. 15
    Lasswell’s Communication Model DISCOVER . LEARN . EMPOWER
    1
    OBJECTIVES AND OUTCOMES
    Lecture objectives
    CO Title Level
    Number
    CO1 To develop understanding of Understand
    Lasswell’s communication model
    CO2 The focus will be on the concepts of Understand
    Lasswell’s communication model.  

    Lecture outcomes
    CO Number Title Level
    CO1 Students will be able to learn about Understand
    Lasswell’s communication model
    Students will be able to understand about
    Lasswell’s
    CO2 Understand
    components of Lasswell’s communication
    model . Communication Model
    CO3 Students will learn about the advantages Remember
    of Lasswell’s communication model .
    CO4 Students will gain knowledge about the Apply
    disadvantages of Lasswell’s  
    communication model . 2
    • Lasswell’s communication model was developed by communication
    theorist Harold D. Lasswell (1902-1978) in 1948.
    • Lasswell’s model of communication (also known as action model or
    linear model or one way model of communication) is regarded as one
    the most influential communication models. 
    COMPONENTS MEANING

    the communicator or sender or


    Who source of message

    Says What the content of the message

    In Which Channel the medium or media


    the receiver of the message or
    To Whom an audience
    the feedback of the receiver to
    With What Effect the sender
    • Lasswell also brought the concept of Effective Communication
    Process. He talked about the relation between presentation of facts
    and how it generates different effects. The use of the concept of effect
    makes Lasswell’s model non-linear unlike it’s name. It’s because
    effect can also be taken as feedback.
    • Though, generally, the component of effect was made to be more
    about outcome of the message, the model is applied in different
    medias and fields despite being developed specifically for mass
    communication.
    Functions for communication:
    • This model is about process of communication and its function to
    society, According to Lasswell there are three functions for
    communication:
    • Surveillance of the environment
    • Correlation of components of society
    • Cultural transmission between generation
    • Lasswell model suggests the message flow in a multicultural society
    with multiple audiences. The flow of message is through various
    channels. And also this communication model is similar to Aristotle’s
    communication model.
    Advantages and Disadvantages
    Advantage of lasswell model:
    • It is Easy and Simple
    • It suits for almost all types of communication
    • The concept of effect
    Disadvantage of lasswell model:
    • Feedback not mentioned
    • Noise not mentioned
    • Linear Model

    8
    REFERENCES
    Text Books:
    • Theories and Models of Communication Paul Cobley and Peter J. Schulz

    Other References:
    •https://www.communicationtheory.org/lasswells-model/
    •https://www.toolshero.com/communication-skills/lasswell-communication-model/
    •https://www.businesstopia.net/communication/lasswell-communication-model

    9
    SUMMARY

    Advantage of lasswell model:


    It is Easy and Simple
    It suits for almost all types of
    communication
    The concept of effect
    Disadvantage of lasswell model:
    Feedback not mentioned
    Noise not mentioned
    Linear Model

    10

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