Artificial Intelligence: Mr. Ramya Shah Assistant Professor National Forensic Sciences University

ARTIFICIAL
INTELLIGENCE
Mr. Ramya Shah
Assistant Professor
National Forensic Sciences University
WHAT IS AI?
 Is AI : Augmented Intelligence? or Is AI : Artificial Intelligence?
 There are three kinds of Intelligence as defined by Niccolo Machiavelli :

Understands for Itself, Understands for Others, Doesn’t Understand.
 Artificial Intelligence is the study of how to make computer do things which,

at the moment, people do better.
WHAT IS ML?
 Machine learning is the study of computer algorithms that improve automatically
through experience. It is seen as a subset of artificial intelligence.
 Machine learning algorithms build a model based on sample data, known as "training
data", in order to make predictions or decisions.
 Supervised machine learning: The program is “trained” on a pre-defined set of

“training examples”, which then facilitate its ability to reach an accurate conclusion
when given new data.
 Unsupervised machine learning: The program is given a bunch of data and must find
patterns and relationships therein.
IMPORTANCE OF AI & ML IN DATA
ANALYTICS
 Find new insights from your analytics :
 Artificial intelligence excels at finding insights and patterns in large datasets

that humans just can't see. It also does this at scale and at speed.
 Today, AI-powered tools exist that will answer questions you ask about your
website data.
 Some Tools : Google Analytics' Analytics Intelligence, Keyence, Adobe

Analytics
ANALYTICS
 Use analytics to predict outcomes :
 AI systems exist that use analytics data to help you predict outcomes and successful
courses of action.
 AI-powered systems can analyze data from hundreds of sources and offer predictions
about what works and what doesn't.
 It can also can deep dive into data about your customers and offer predictions about
consumer preferences, product development, and marketing channels.
 Some Tools : Crayon,Helixa

ANALYTICS
 Unify analytics and customer data :
 AI is also used to unify data across platforms.
 That includes using the speed and scale of AI to pull together all your customer data into a
single, unified view.
 AI is also capable of unifying data across different sources, even hard-to-track ones like call
data.
 Some Tools : Blueconic, Invoca

IMPORTANCE OF AI & ML IN BI
 The increasing volume and complexity of business data are driving the commercial adoption of artificial
intelligence in business analytics tools in various industries.
 The mainstream use of artificial intelligence and machine learning in business intelligence (or BI) is
helping business enterprises to pull out actionable insights from large and complex datasets and deliver
business recommendations that can be understood by any business user.
 The AI application in business has been mainly enabled by the AI-powered machine learning (ML)
technology that can be used to perform specific tasks such as:
 Read and comprehend written text such as user feedbacks or suggestions.
 Recognize and classify visual images and photos.
 Recognize facial features and objects thus enabling facial recognition and product recommendations.
 Based on these capabilities, we have seen multiple applications of artificial
intelligence in business in the form of:
 Chatbots, virtual assistants, and business intelligence bots
 Targeted online advertising
 Predictive analytics
 Voice recognition
 Pattern recognition
 Based on these capabilities, we have seen multiple applications of artificial
intelligence in business in the form of:
 Chatbots, virtual assistants, and business intelligence bots
 Targeted online advertising
 Predictive analytics
 Voice recognition
 Pattern recognition
Along with the number of IoT devices, the data generated by these connected
devices is exploding with over 5 quintillion data bytes being generated each day.
MAJOR APPLICATIONS OF AI IN BI
 Work Automation
 Sales and Marketing
 Customer Service
THANK YOU

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ARTIFICIAL

 There are three kinds of Intelligence as defined by Niccolo Machiavelli :

 Artificial Intelligence is the study of how to make computer do things which,

 Supervised machine learning: The program is “trained” on a pre-defined set of

 Artificial intelligence excels at finding insights and patterns in large datasets

 Some Tools : Google Analytics' Analytics Intelligence, Keyence, Adobe

 Some Tools : Crayon,Helixa

 AI is also used to unify data across platforms.

 Some Tools : Blueconic, Invoca

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