Freitag is a Swiss bag company founded in 1993 by brothers Markus and Daniel Freitag. They make unique bags and accessories from recycled materials like truck tarps, seat belts, and bicycle tubes. Each Freitag bag is one-of-a-kind due to being cut by hand from used tarps that vary in color, writing, and wear. Freitag produces around 40 bag models at their Zurich factory and sells worldwide through flagship stores and retailers. They are known for high quality and innovative design using post-consumer materials.
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Freitag is a Swiss bag company founded in 1993 by brothers Markus and Daniel Freitag. They make unique bags and accessories from recycled materials like truck tarps, seat belts, and bicycle tubes. Each Freitag bag is one-of-a-kind due to being cut by hand from used tarps that vary in color, writing, and wear. Freitag produces around 40 bag models at their Zurich factory and sells worldwide through flagship stores and retailers. They are known for high quality and innovative design using post-consumer materials.
Freitag is a Swiss bag company founded in 1993 by brothers Markus and Daniel Freitag. They make unique bags and accessories from recycled materials like truck tarps, seat belts, and bicycle tubes. Each Freitag bag is one-of-a-kind due to being cut by hand from used tarps that vary in color, writing, and wear. Freitag produces around 40 bag models at their Zurich factory and sells worldwide through flagship stores and retailers. They are known for high quality and innovative design using post-consumer materials.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Freitag is a Swiss bag company founded in 1993 by brothers Markus and Daniel Freitag. They make unique bags and accessories from recycled materials like truck tarps, seat belts, and bicycle tubes. Each Freitag bag is one-of-a-kind due to being cut by hand from used tarps that vary in color, writing, and wear. Freitag produces around 40 bag models at their Zurich factory and sells worldwide through flagship stores and retailers. They are known for high quality and innovative design using post-consumer materials.
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Freitag Bag – the company
and ist value chain
Company: History • In 1993 graphic designer brothers Markus and Daniel Freitag wanted a heavy- duty, functional and water- repellent bag to carry their designs. • Reasons: • Their bags get wet when it rains • They travel by bicycle - 'velo' Company: History
• They were inspired by the
cheerfully colored lorries rumbling along the cross- Zurich highway just in front of their flat. • And they cut a messenger bag out of an old truck tarpaulin. As the carry belt, they used second-hand car seat-belt webbing, while an old bicycle inner tube provided the edging Company facts Headquarter: FREITAG lab. ag / Maag works, Zurich, Switzerland Founding year: 1993 Founders & Owners: Markus and Daniel Freitag Workforce: 76 in Zurich, 2 in Davos, 4 in Hamburg, 3 in Cologne and 3 in Berlin Material use: 200 tons of truck tarps = line of trucks 50 km long; 75,000 bicycle inner tubes No. of models: over 40 items Company Facts
No. of shops: 4 own flagship-stores
(Cologne, Hamburg, Davos, Zurich, Berlin), over 350 point 2 online shops: Zurich for Switzerland and worldwide deliveries, Hamburg for Europe Awards Award from Design Prize Switzerland
1997 Award from the Federal
Competition for Applied Arts Gold for the F-Cut from the Art Directors 1999 Club Switzerland, in the category of Electronic Publishing 2003 Gold for the F-Cut from Art Directors Club Europe in the category of New & Master of Swiss Web for the F-Cut as the Mixed Media / Interactive Media best Swiss website 2003 Contractworldaward Top Cat model is added to the design ADC-Schweiz collection of the Museum of Modern Art in New York 2006 Awards (cont.) The FREITAG Shop Zurich wins the yellow pencil at the D&D Awards in London Best of swiss web: Gold in Business Efficiency; 2007 Silver in Creation
2008 Design Prize Switzerland: Award for Marketing and Architecture Colin Schälli wins Gold in the newcomer category of for the F-Shop in Zurich the national design prize for the new V30 POS SKID shelf system Design Prize of the Federal Republic of Germany: Gold for the F-Shop in Zurich in 2009 the Product Design category Concept • FREITAG has been manufacturing bags and accessories for women and men since 1993. Our materials are used, having seen service on the road. They are well-travelled truck tarpaulins, unravelled seat belts, bicycle inner tubes beyond repair, recycled airbags. Tough stuff - which makes our products tough, too. As for us, we are Swiss, which means we are acutely quality-conscious. We apply our recycled materials in a totally new way, insisting on superlative design and functionality. Every FREITAG product is made from original tarpaulins of different colours, markings and contours. So every FREITAG product is a one-off.
FREITAG bags are on sale at our online shop, in our FREITAG Flagship Shops (Berlin, Davos, Hamburg, Cologne and Zurich) and in 300 shops round the world. Einkauf/lkws • Where does FREITAG get all its old truck tarps from? As there is no market for old tarps, this is not so easy. We have specialized employees who look for tarps and organize their pick-up. We buy them from forwarding agencies and tarp manufacturers.We solely process used tarps (on an average, they are on a truck for about five years). Design • Why is every bag unique? Freitag bags are not “artificially” unique; they are that way right from the beginning on. They are truly unique items, because they are made from used truck tarps. Every tarp has its own story, its own look and its own state of use. Furthermore each bag is still cut by hand in Zurich, Switzerland, and gets its individual look depending on the color, the writing and design of the tarp. That’s why every single product will be one of a kind. Production • The FREITAG Factory is in downtown Zurich, Switzerland • Nearly 80 workers • 2800 m2 of space, in production, logistics and administration in and over the warehouse. • One of the last industrial companies still in production in the city centre. Production •Find fine used truck tarpaulins (important raw material for FREITAG) •Buy up the old ones (cheerful colours) •The bulky truck tarps are divided into wearable pieces •Wash the pieces in XXXL washing machines •The tarpaulins are hand-cut around transparent templates using a cutter knife. •The individual cut-outs are put together, sometimes rearranged, and clipped together. Production •The individual fronts, sides, backs and bottoms are arranged, sometimes rearranged and clipped together. •The joined pieces are sent out to sewing workshops selected by FREITAG in Switzerland, France, Portugal and Tunisia. These machinists specialize in seaming our heavy-duty materials. •Finally the made-up product returns. It is checked, they take a photograph (because every one is different) and pack it. Then out it goes into the wide world. Marketing • Product, design, functionality • QUALITY • No strategy • Careful analysis of the distribution channels • Supply shops that meet certain criteria Marketing • Retailers alone can create brand charisma purely by the way the products are displayed. This is shown by the example of Italy, where Freitag bags, with their used-look, rub shoulders with brands like Gucci and Prada. Freitag’s most persuasive marketing tool remains the PRODUCT ITSELF • Museum of Modern Art in New York noticed the genius of the environmentally correct, distinctive designs of Freitag and featured one of its bags in its design gallery when it reopened in 2004 Marketing • don’t spend a cent on classical advertising • events, point-of-sale activities and sales support • Online marketing (purchasing bags through the Internet) • sticks faithfully to the Freitag credo: loving attention to detail • “a photograph is taken of every bag produced, then attached to it with a description of how that particular model came about”
