Scribd
Upload
266 views12 pages

Digital Plan For MasterChef

This document outlines Amul's digital marketing plan to promote its brand during the television show MasterChef India. The plan includes: 1) Leveraging social media platforms like YouTube, Facebook, and Twitter to share recipes, contest details, and clips from the show to engage Amul's target audience of food and glamour lovers aged 25-54. 2) Launching contests where users can win MasterChef merchandise by answering questions about show content and submitting recipes using Amul products. 3) Monitoring engagement on social media mentions, keywords, and relevant blogs to measure the success of the digital promotion during and after the television show airs.

Uploaded by

SahilRaina
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
266 views12 pages

Digital Plan For MasterChef

This document outlines Amul's digital marketing plan to promote its brand during the television show MasterChef India. The plan includes: 1) Leveraging social media platforms like YouTube, Facebook, and Twitter to share recipes, contest details, and clips from the show to engage Amul's target audience of food and glamour lovers aged 25-54. 2) Launching contests where users can win MasterChef merchandise by answering questions about show content and submitting recipes using Amul products. 3) Monitoring engagement on social media mentions, keywords, and relevant blogs to measure the success of the digital promotion during and after the television show airs.

Uploaded by

SahilRaina
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

DIGITAL PLAN FOR

MASTERCHEF

Amul
 Client: Amul
 Brand: MasterChef India
 Activity: Promotion using New Media
 Duration: During entire season I and post event for
2 months
Range &Target Audience
 Range includes Milk Powder, milk, butter, ghee, cheese , chocolate, ice
cream, cream, shrikhand, paneer, gulab jamun, basundi, baby food,
skimmed milk powder and nutramul brand and others.
 Demographics :
Age - 25-54 (76.3 per TVR share), people aged 18-49 (77.7 per cent)
audience of people aged 16-39 (80.1 per cent) ( as per international
format)
SEC A, B
 Food & Glamour Lovers!
How will Amul benefit?
 Key sponsors – ‘Amul Masterchef’
 Amul contests, recipes
 Mention across platforms ( mentioned later in ppt)
 Special mention when recipe is prepared using
Amul products
 Upload Photos of Masterchef merchandise with
Sponsors mentioned
How can we engage our target market more
effectively?

 News Releases - timesofindia.indiatimes.com, tvbasti.com india-


forums.com, thefirstreporter.com, movies.rediff.com,
entertainment.oneindia.in, hindustantimes.com, sify.com, afaqs.com,
tvserialsandshows.com, khanapakana.com
 Video clippings/ Virals
 Recipes
 Online activations (questions on content, recipes) and FAQS ( winners
get masterchef merchandise )
 Master Chef Tips
 About Contestants
 Technology
 Episodes on star website ( interlink with masterchef website)
What medium provides instantaneous results and is
measurable?

 Youtube
 Facebook
 Twitter
 Linkedn
 Digg
 Stumble Upon
 Wiki Page
 Google Ad Words
 Mouthshut
 Flicker
 Orkut
 Hi5
 Use relevant blogs via Technorati
Phases
Pre show phase

Big Idea- Get a Celebrity Recipe!


 Web premiere available on all Star plus properties like www.startv.in (India’s
premier catch up television service), www.indya.com (India’s premier television
news aggregation site) & www.starplus.in (Star Plus’s official website)
 Facebook updates like winning recipes, contestants, bloopers, guest on show
 Twitter- Post about the show and win Masterchef merchandise
 Sponsored ads through site targeting
 Post Wiki page and profile on Digg
 Culture and cuisine days on facebook, website and various platforms
Keywords to be used
Google Insights and Trends
Sponsored ads – Relevant blogs
Post Show Phase
 Engage generated database 5‐6 times throughout the promotion (e ‐ newsletters)
Increase awareness of the promotion
 Reminders to enter the promotion
 Refer a friend
 Suggestions for season 2

Focus on winners (What are they doing post event? )
 Post Amul Recipes ( contest on recipes prepared by Amul products)
Monitoring - Social Mention
Utterly Butterly Delicious!!
Yummm…
Efforts by:
Omar Gull
Padma Chingude
Devyani Singh
Suman Meena
Saumitra Pandey
Noopur Bapna
Pooja Jerajani

You might also like