Bandura Social Cognitive Theory
Bandura Social Cognitive Theory
Bandura Social Cognitive Theory
Albert Bandura
Biographical Background
• Born on December 4, 1925
in Mundare, Alberta, Canada
• Youngest and only boy of the
six children
• Bandura graduated in 1949
from the University of
British Columbia in
Vancouver
• Became a clinical intern at
the Wichita (Kansas)
Guidance Center
Biographical Background
• Accepted a position at
Stanford University
• Became a full professor in
1964 and in 1974, he was
awarded an endowed chair
• At Stanford, He began
field studies on social
learning of aggression
particularly considering
the role of modelling
Biographical Background
• He focused on
Observational Learning
• He was elected
president of the APA in
1973
• Received a Gold medal
Award for Life
Achievement in the
science of Psychology
in 2006
President Obama gives medal to Bandura
https://www.youtube.com/watch?v=sj38AeKn_LE
Interview of Bandura by Gianvittorio Caprara
https://www.youtube.com/watch?v=-_U-pSZwHy8
AN AGENTIC PERSPECTIVE
An Agentic Perspective
Imitation
Individuals observe and
just copy the action.
Example:
Drawing or painting
objects by just copying a
subject
Learning through Observation
Difference of Imitation and Modeling
Modeling
Individuals observe specific models.
Observers sometimes are able to
solve problems correctly even after
the model fails to solve the same
problem.
Observers draw similar conclusions
from different responses and create
Example:
rules of behavior that permit them
Drawing or painting objects by using the object
to go beyond what they have seen
only as a pattern. The individual could just copy or or heard.
change some of the patterns to the art piece.
Learning through Observation
Factors that Influence Modeling
o Reward consequences
associated with the
behavior
• Participants are more
likely to emulate a
behavior if they believe
that such actions will
lead to positive short- or
long-term results.
Learning through Observation
Process of Observational Learning
Vicarious Reinforcement
Example:
• is learning by observing others.
A child who sees a
• if people can learn by
sibling being spanked for
watching, they must be
focusing their attention, a misdemeanour quickly
constructing images, learns not to do the same
remembering, analyzing, and thing.
making decisions that affect
learning.
Learning through Observation
Reinforcement in Observational Learning
Self-Reinforcement
• High self-efficacy
• Belief that one can perform well
• Low self-efficacy
• Belief that one lacks the ability to perform well
Reciprocal Determinism
• Theory set forth by Bandura in 1986
• View that (1) personal factors in the form of
cognition, affect, & biological events, (2) behavior,
and (c) environmental influences create
interactions that result in a triadic reciprocality
Formation of Self-efficacy
Self-efficacy is formed in part through four
major psychological processes
Cognitive
Motivational
Affective
Selection
Formation of Self-efficacy:
Cognitive
• Beliefs in efficacy shape the types of anticipatory
scenarios they form and rehearse
• High self-efficacy -- successful scenarios
• Low self-efficacy -- dwell on possibility of failure, what can go
wrong
• Those with resilient sense of efficacy in face of difficult
tasks set more challenging goals
• Success gives confidence and competence, thus reaffirming high
efficacy
Formation of Self-efficacy:
Motivational
• Attribution Theory
• High-efficacy people attribute failures to insufficient
effort.
• Low-efficacy people attribute failure to low ability.
• Expectancy-value theory expectations
• High-Expect success; Low-expect failure
• Goal-setting
• Goals lower for low-efficacy
• High-efficacy, higher goals, greater sense of
achievement
Formation of Self-efficacy:
Affective
High-efficacy people generally feel
less threatened by challenges and
more likely to consider them exciting
Low-efficacy can produce depression
and anxiety
Formation of Self-efficacy:
Selection Processes
People avoid activities and situations
they believe exceed their coping
capabilities.
People undertake challenging
activities and select situations they
consider themselves capable of
handling.
Self-efficacy vs Self-efficacy Beliefs
2+2=4 >>> 2x + 7 = 11
Verbal Persuasion
Appraisal, feedback, and
positive encouragement from
others are aspects of verbal
persuasion.
The role model chosen will affect the extent to which the
learner/observer's self-efficacy will be enhanced.
Outcome Expectations
Self-Concept
Perceived Control
Self-Efficacy & Outcome Expectations
Incentives are used throughout outcome expectations, and
emphasized throughout the performance segment of self-efficacy.
The field of health is changing from a disease model to a health model. It is just as
meaningful to speak of levels of vitality and healthfulness as of degrees of impairment
and debility. Health promotion should begin with goals, not means. If health is the goal,
biomedical interventions are not the only means to it. A broadened perspective expands
the range of health-promoting practices and enlists the collective efforts of researchers
and practitioners who have much to contribute from a variety of disciplines to the health
of a nation.
The quality of health is heavily influenced by lifestyle habits. This enables people to
exercise some measure of control over their health. By managing their health habits,
people can live longer and healthier and retard the process of aging. Self-management is
good medicine.
Supply-Side Versus Demand-Side Approaches
Current health practices focus heavily on the medical supply side. The growing pressure on
health systems is to reduce, ration, and delay health services to contain health costs. The
days for the supply-side health system are limited. People are living longer. This creates
more time for minor dysfunctions to develop into chronic diseases. Demand is
overwhelming supply. Psychosocial factors partly determine whether the extended life is
lived efficaciously or with debility, pain, and dependence.
Social cognitive approaches focus on the demand side. They promote effective
selfmanagement of health habits that keep people healthy through their life span. Aging
populations will force societies to redirect their efforts from supply-side practices to
demand-side remedies. Otherwise, nations will be swamped with staggering health costs
that consume valuable resources needed for national programs.
SOCIAL COGNITIVE THEORY
Health behavior is also affected by the outcomes people expect their actions to
produce. The outcome expectations take several forms. The physical outcomes
include the pleasurable and aversive effects of the behavior and the accompanying
material losses and benefits. Behavior is also partly regulated by the social reactions it
evokes. The social approval and disapproval the behavior produces in one’s
interpersonal relationships is the second major class of outcomes. This third set of
outcomes concerns the positive and negative self-evaluative reactions to one’s health
behavior and health status. People adopt personal standards and regulate their
behavior by their self-evaluative reactions.
Personal goals, rooted in a value system, provide further self-incentives and
guides for health habits. Long-term goals set the course of personal change. But
there are too many competing influences at hand for distal goals to control
current behavior. Short-term attainable goals help people to succeed by enlisting
effort and guiding action in the here and how
Our theories overpredict the resistance of health habits to change. This is because they
are developed by studying mainly refractory cases but ignoring successful self-changers.
Rogers EM, Vaughan PW, Swalehe RMA, Rao N, Svenkerud P, Sood S: Effects of an entertainment
education radio soap opera on family planning behavior in Tanzania. Stud Fam Plann 30:1193-
1211, 1999.
Rogers et al 1999
SELF-MANAGEMENT MODEL
DeBusk and his colleagues have developed a self-management model for health
promotion and disease risk reduction founded on the self-regulatory mechanisms of social
cognitive theory. This self-management model combines self-regulatory principles with
computer-assisted implementation. It includes exercise programs to build cardiovascular
capacity, nutrition programs to reduce dietary fat to lower risk of heart disease
and cancer, weight reduction programs, and smoking cessation programs.
In tests of the preventive
value of this self-
management system,
employees in the
workplace lowered
elevated cholesterol by
altering eating habits high
in saturated fats.
They achieved even larger
reductions if their spouses
took part in the program.
The more room for dietary
change, the larger the
reduction in plasma
cholesterol.
A single
nutritionist implemented
the entire program at
minimal cost for large
numbers of
employees.
The success of the self-management system in promoting adherence is shown in a program
by West and his colleagues to reduce sodium intake in patients suffering from heart failure. It
strengthened patients’ efficacy to adhere to a low-sodium diet. They achieved substantial
reduction in sodium intake and maintained it during a 6-month period. At each time point,
the higher the perceived self-efficacy, the greater the sodium reduction.
Effect of the self-management system to promote lifestyle changes in patients suffering
from coronary artery disease: At the end of 4 years, those receiving medical care by their
physicians showed no change or they got worse. In contrast, those aided in self-
management by nurse implementers achieved big reductions in multiple risk factors.
The program also altered the physical progression of the disease. Those receiving the
self-management program had 47% less buildup of plaque on their artery wall. They
also had fewer coronary events, fewer hospitalizations, and fewer deaths.
Health Promotion in Children Through
Interactive Media
Schools that are provided with a brief health promotion curriculum and
encouraged to lower the fat content of their lunch offerings and enhance their
physical activity offerings produce lasting improvements in children’s eating and
exercise habits.
- Contrast with schools that promote in their lunch program fast foods and house
vending machines that dispense sodas and candy in return for substantial
payments to schools by commercial enterprises.
Self-Management of Chronic Diseases
Transformative actions
Perceived self-efficacy to manage intense stressors affects not only how threats
are construed but how well people cope with them:
- people are producers of life circumstances not just construers and reactors to
them.
Those who have a high sense of coping efficacy adopt strategies and courses of
action designed to change hazardous environments into more benign ones.
Hurricane Andrew struck South Florida with massive destructive force leaving as many as
1 million victims in its devastated wake without many of the basic necessities of life. Benight et
al. (1999) tested a causal model designed to explain the differential impact of the traumatic
event on the residents (Benightetal., 1999). The model included three major factors as
determinants of acute and long-term distress:
-magnitude of the loss of material resources experienced by the residents, involving dwellings,
automobiles, furnishings, pets, sentimental possessions, and missed work. Serious losses serve
as perpetual stressors;
-self-efficacy to cope with the aftermath of the hurricane included as both a direct and
mediating determinant of posttraumatic stress
- strategies people use to cope with the disaster wrought by the hurricane. These include active
problem-solving coping designed to change existing realities or turning inward to alleviate the
distress over them (Lazarus & Folkman, 1984).
The impact of resource loss on level of distress in the acute phase is partly mediated by
perceived coping self-efficacy (Benight et al., 1999). Belief that one can exercise some
measure of control over the daunting challenges reduces distress not only concurrently,
but in the long term, as well after controlling for level of acute distress and mode of coping
in the acute phase. People of high self-efficacy also eschew the more escapist, self-
ameliorative modes of coping. Proactive coping reduces the likelihood of longer term
distress, inward self-ameliorative coping does not.
Hurricane Opal, a category 3 hurricane, not only played havoc with people’s lives but
changed the landscape by obliterating a good part of the pre-existing shoreline.
- the impact of resource loss on trauma related distress is completely mediated through
people’s beliefs in their coping capabilities.
-social support reduces the likelihood of trauma-related stress by raising beliefs in one’s self-
efficacy rather than directly.
- dispositional optimism also operates entirely through self-efficacy belief. Thus, neither social
support nor optimism makes an independent contribution to prediction of posttraumatic stress
after the influence of perceived self-efficacy is removed.