Community Engagement: Group 3 Gomburza

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Community Engagement

Group 3
GomBurZa
Let’s play!
• Find your partner!
• Follow the rules!
• Engage yourself!
• Enjoy!
What is
community
engagement?
What makes community
engagement a very rewarding
experience is the amount of
enthusiasm coming from all
participants. It affirms that
community members would engage
in activities that will bring impact to
their community.
Definition of
community
engagement
The process of working
collaboratively with and through
groups of people affiliated by
geographic proximity, special
interest, or similar situations to
address issues affecting the well-
being of those people.
The goals of community
engagement
• To build trust
• To enlist new resources and allies
• To create better communication, and
• To improve overall health outcomes
as successful projects, evolve into
lasting collaborations.
Why is community
engagement
needed?
To engage a community in the
discussion increases the level of
awareness among its members;
it allows individuals to advocate
for their ideas and offers a format
to gather advice or guidance
based on the community’s
expertise and experiences.
It is needed to guide the
development of the project
agenda by:
• Expanding or redefining the focus of
the initiative
• Identifying unexposed information,
and
• Creating a network of revenue
sources and funding partners
With community engagement,
the diversity and the number of
identified stakeholders can be
expected to increase.
Stakeholders are educated on
the issue and invited to
contribute to the process thereby
expanding access to available
knowledge and skills.
When the majority of the
community members are
engaged at the beginning
and throughout the project,
people appear to:
• Be more receptive to the outcome
• Have the capacity to implement
change, and
• Maintaining long-tem partnership
improves
Who can make it
happen?
Innovative community members who
have the vision for what is possible will
naturally invite the right people to come
and join the group. Hopefully, the
community leaders will recognize the
value of inclusion engagement, but it is
not always the case. A certain community
member may see the connection between
a proposed initiative and the community
and ask to be included. In other
situations, it may be the community
leader who proposes engagement.
What is the
process?
Members’ awareness that
community cooperation is
advantageous to the development
and implementation of the project is
not enough. Knowledge requires
action to create impact. Russ M.
Linden (2002) recommended that
certain conditions must be present
before engagement can take place.
The recommendation
includes the ff
requirements:
• There should be a shared and
defined purpose;
• Willingness to cooperate
• Commitment to contribute positively
• Participation coming from the right
persons;
• There should be an open and
credible process; and
• The involvement of the
community leader with credibility
and clout
The process in complex,
but it is imaginable.
Initially, the leadership
needs to:
• Convene a small group to clarify and
validate the community vision;
• Discuss and define the initiative and its
potential impact;
• Set the purpose and goals of community
engagement;
• Define the community;
• Know and respect the community’s
characteristics
• Develop a relationship with the
community, build trust, work with
formal and informal leadership, find
the community gatekeeper, identify
the project champion, met with the
local organizations, and learn the
assets and challenges for that
community; and lastly,
• Find the common interest

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