Basics of SEO
Presentation by Kunal Asodaria
2nd May, 2009
Index
What is SEO and why we require it?
How to ?
How Search Engine works?
Meta Tags
Robots.txt
Submission & Link Building
Noteworthy
False assumptions
Summery
What is SEO and why we require it?
SEO – Search Engine Optimization is for better
visibility in search engine and hence more web
traffic, more customer inquires, better ROI.
Believe it or not, basic SEO is all about common
sense and simplicity.
A Netcraft report suggests that the total count of
websites (including blogs ?) is around 156
million. So tough competition
The purpose of search engine optimization is to
make a website as search engine friendly as
possible.
How to?
It’s really not that difficult. Basic SEO doesn’t require
specialized knowledge of algorithms or programming
but it does require a basic understanding of how
search engines work.
First rule - add a few magical "meta tags" to your web
pages, and you'll skyrocket to the top of the listings.
Robots.txt – true robot
Search engine submission and view reports
periodically
Link building
Quality of contents. Important or not?
How Search Engine Works?
In the simplest terms,
search engines collect
data about a unique
website by sending an
electronic spider to
visit the site and copy
its content which is
stored in the search
engine’s database.
Mechanism
Meta tags
<Title> Tag
◦ The title should not be any longer than 70-100 characters, including spaces.
( Google - DMOZ )
◦ The title should not begin with the domain name. It is often considered as
spam.
<Meta Description> Tag
◦ Shouldn't be any longer than 25-30 words ( DMOZ ).
◦ Shouldn't be any longer than 100 characters ( Google ).
<Meta Keywords> Tag
◦ Shouldn't be any longer than 250 characters ( searchenginewatch.com referring
to Google ).
◦ You should not use words that are not present in the body of the page.
◦ Start all keywords with capital letters.( Relevant only on alphabetical listings )
Separate keywords with the ", " ( comma, space ) character combination.
◦ You may use phrases as well. You should not use any word, not even within
phrases more than 3 times. It is often considered as spam.
Robots.txt
Web Robots (also known as Web Wanderers, Crawlers, or Spiders), are
programs that traverse the Web automatically.
Web site owners use the /robots.txt file to give instructions about their
site to web robots; this is called The Robots Exclusion Protocol.
It works likes this: a robot wants to vists a Web site URL, say
http://www.example.com/welcome.html. Before it does so, it firsts
checks for http://www.example.com/robots.txt, and finds:
User-agent: *
Disallow: /
Submission & Link Building
Submit to Google, Yahoo and MSN.
Use Google Webmaster tools and Google sitemap.xml
Submit links to popular Directories, Forums, Blogs for link building
Noteworthy
The H1 and H2 Texts are highly important - Why? They show the search engine
the main subjects and Table of Contents for the content to be indexed. Make
these keyword friendly and reflective of your page’s title tag.
Use SEO friendly URL
◦ Wrong : http://www.xyz.com/a235b.aspx
◦ Correct : http://www.xyz.com/contact-us.aspx
IMG Alt Tags
Google periodically changes its algorithm for ranking. Even Giant competitors
like Yahoo and Microsoft are not able to crack this algorithm.
Many more…
False Assumptions
More keywords, better SEO ?
I will pay X $ and Google will list me in first page.
“A” website company has 1000 employees and “B” has only 10, so website “A”
has better rank than “B”
I will post my website to hundreds of websites online, so my rank will come up
Summery
One point Summery :
Every single design and programming project from Igloo360 must pass through
Basic SEO. Responsibilities by TLs
Thank you
Your questions
Ask me for more materials
Presentation by Kunal Asodaria
2nd May, 2009
