HỒ CHÍ MINH CITY UNIVERSITY OF

FOREIGN LANGUAGES – INFORMATION TECHNOLOGY

FACULTY OF TOURISM - HOSPITALITY

What Is Tour
CONDUCTING ?

Lecturer: Mã Xuân Vinh

Group 1
TEAM MEMBERS
1) Lê Quỳnh Nhi
2) Lê Văn Nguyên
3) Lê Thị Ngọc Dung
4) Lê Huỳnh Kiến Quốc
5) Lạc Bách Lâm
6) Huỳnh Thái Vân
 01 Why Take

OUTLINE A Tour ?
06
Other Tour-Related
Job Opportunities

02 How People
Buy Tours ? The Appeal Of
07 Tour Conducting

03 Types Of
Tour Guides
The Downside Of
08 Tour Management

04 Tour Manager
The Tour Manager
09 Personality
Employers Of
05 Tour Manager
1) Why Take A Tour
Why do they The freedom from Hassles and Decision Making

Favor tour ?
The Desire to Save Time and Money.

The Companionship of People with

Similar Interest

The Educational Nature of Touring

The Lack of Alternative

2) How People Buy Tours
?
 Tour Operator make their product available in two ways

PER CAPITA TOUR CUSTOMIZED/CHARTER

Per capita tour advertise a series TOUR tour is rarely
A customized
of tours, with departures occurring advertised outside.
on a regularly scheduled basis
The customer find out about it via
The customer finds out about it from flyers, a meeting, word-of-mouth, or
the company's brochures, catalogues, an organization's newsletter.
website or newspaper advertisements.
 They may call the tour company
 They can buy tickets are purchased or come directly to company to
either through a travel agent . negotiate on price, design own tour.
3) Types of Tour Guide
 “TOUR GUIDE”

“ To the public, the generic term “tour guide” suggests almost

any person who leads an organized group of people. In the
travel industry, the term “tour guide” has a very precise
meaning a tour guide is someone who takes people on
“
sightseeing excursions of limited duration
 There are many kinds of tour guides:

01 On-site Guide 03 Specialized Guide

Attractions/Docents Shore excursion/ground operators

02 City Guide 04 Step-on Guides

Drive-guide/ Personal/Private guide

4) Tour Manager
Compare Tour Guide & Tour Manager
Tour guide are a little like good teachers: they deliver
information in an accurate and engaging fashion.

A tour manager- a person who manages a group’s

movements over a multi-day tour is part psychologist
diplomat, scout leader, flight attendant, entertainer,
news reporter, efficiency expert,...
In certain situations, tour managers may even be
expected to be translators, detectives, mind readers…
=> To be successful at this job is no easy achievement
Some Words Describe Tour
Manage

The term is still in use, but

not greatly in favor .
Tour leader/Tour director/
“ Tour Escort ” Tour conductor /Courier
We will be using these terms
interchangeably through-out the book
5) Employee of Tour Manag

(Tour-manager employment is even more

diversified than that of tour guides. )
Tour conductors can be attached to any of the following

Tour Operators:
- Tour managers are most commonly employed by tour operators.
- Tour operators contract with many services like hotels, restaurants, airlines,..
to create a multi-day tour package. Then they sell the tour to the public, either
directly or through travel agents
• Inbound and Outbound Operators:

An inbound tour operator is a An outbound operator, another

subcategory of tour operator who subcategory of tour operator, takes
specializes mostly in groups arriving groups from a given city or country
in a specific city, area, or country to
another city or country
Tour conductors can be attached to any of the following

• Motorcoach and Intermodal Operators

- Motorcoach operators create tours, usually of about a week's duration, that

transport group members via motorcoach to their destination and back.
- Since motorcoach tours sometimes involve long stretches of travel,
operators who specialize in them favor tour leaders with considerable
entertainment skills.

Intermodal operators: combine several forms of transportstion to create a

diversified and efficient tour package.
Other Employers of Tour Managers and
Guides
Tour operators aren't the only type
of travel-related operation to employ guides
and tour managers. Among the fastest
growing employers of tour leaders
are incentive houses.
6) Other tour-related job o
tunities
 Tour members often perceive the driver, escort,
and guide as the tour company. But behind the
scenes is a virtual army of individuals who ensure
that the tour and company function well.

Who are these people and what do they do?

• Reservationist
• Sales represerntatives
• Marketing personnel
• Operations staff members
• Executives
7) The Appeal of Tour
Conducting
Why do so many people want to be
Tour Directors?
Reason 3

Reason 2
Challenge
Reason 1
Salary and Benefit

Glamour
8) The downside of tour
ement:
 REASON 1 REASON 2

On duty
Home sick 24 hour a day

No wonder that many tour

managers are unmarried. Those They are responsible for
who are married must adjust to a dozen of passenger, who
long periods of absence from their are difficult or demanding
families, one of the problems
faced by tour guide is to strike
a balance between working and
their own private lives.
9) The tour manager
personality
(Each tour operator has its own favored
personality type for tour manager)
 Ability to entertain
Is useful but not fundamental to the job. There also seem
to be specific
character traits
that predispose tour
Must love people leader to success in
almost every context.
No matter how cranky or demanding they
get and they must love travel-individual
who dislike its conveniences and who rarely
voyage far from home but not fundamental
to the job.
 Six general categories

Research
Skills
Organizational
Skills
People
Skills
Decisiveness
An outgoing
personality
 An Outgoing Personality
- Tour manager have a positive, energetic, and
open approach to both people and task. They also
have good appearance, health and grooming.

- Quite articulate with a well-developed sense of

humor, solid conversational skills and ability to
entertain people with their stories and anecdotes.
 Decisiveness

- Natural leaders who command respect, they

are emotionally controlled alert all times, calm
in the face of a challenge and able to anticipate
a problem before it arises or be doggedly
persistent until it solved
 People Skills

- Escorting is a consummate service job, one in

which the tour leader carries on an extraordinarily
subtle and extended relationship with each tour
group served.
- Tour conductor are types who genuinely care
about people, listen to what clients have to say.
 Organizational Skills

- A good tour manager must be a good, time

manager. Reports, schedules, deadlines, and money
management are all integral parts of the job.
- Tour directors are conscious of details,
punctual - a tour leader who is always late will
rapidly lose control of a tour.
 Research Skills

- Tour managers must nonetheless keep up

on all sorts of facts. Intelligence and education are
significant to escort success. But more important is a
curious, inquisitive approach to things, a dedication
to gathering accurate and up-to-date information
 A Sense of Ethics

- Nowhere is the problem more critical than in

tour conducting. Tour managers-with the power,
perks, and independence they enjoy on the road
must be well situated ethically.
Final
Consideration
- Modern employers understand that sex, race, religion, and age
- are poor predictors of escort success.
- It is true that tour managers burn out rather rapidly.
Why are escort careers relatively brief ?
- The "required" attributes of a successful tour manager are so
overwhelming that you could never be all these things.
Summary
- Unlike the general public, the travel industry distinguishes
between the terms "tour guide" and "tour manager." Tour
conductors work for tour operators, incentive houses, and many
other organizations.
- There's a downside to the profession, though, including its
mobility, stress, and responsibilities. An ideal tour manager
is outgoing, decisive, organized, ethical, inquisitive, and has
good speaking and people skills.
Thank You