Tactical Planning: - by Suresh Singh B.K. Msc. Ise (Ii Sem.) Hist

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TACTICAL PLANNING

-By Suresh Singh B.K.


MSc. ISE (II Sem.)
HIST
Introduction:
 A tactic is the operational means (action) by which an organization intends to reach its objectives.
Tactics are the means needed to activate a strategy and make it work.
 Also known as coordinative or functional plan or action plan.
 Tactical planning translates broad strategic goals and plans into specific goals and plans relevant to a
definite portion of the organization, often a functional area such as marketing or human resource.
 The tactical plan is the plan which is concerned with the integration of various organizational units
and ensures implementation of strategic plan on day to day basis.
 A tactical plan is concerned with what the lower level units within each division must do,
how they must do it, and who is in charge at each level i.e. a tactical plan answers the following
questions:
1. What is to be done?
2. Who is going to do it?
3. How is it to be done?
 It involves how the resources of an organization should be used in order to achieve strategic goals.
 These plans usually span one year or less because they are considered short-term goals.
 Instead of focusing on the entire corporation, tactical plans typically affects a single
business within an organization.
 Tactical plans are concerned with implementation of strategic plans into specific goals for
specific parts of the organizations by coordinating the work of different departments in the
organization.
 Creating tactical plans is usually handled by mid-level managers
  It provides detailed information that helps everyone on a team understand what is
expected and required to achieve a goal.
 For example, if a company's strategic plan is to become a market leader, its
tactical plan might be to double the amount spent on advertising and
marketing.
Scope of Tactical Planning:
 Managers use tactical planning to outline what the various parts of the
organization must do for the organization to address a short-term goal and to
be successful at some point one year or less into the future.
 Tactical plans are usually developed in the areas of production, marketing, finance
and plant facilities.
Why organization make tactical plans:
 Tactical or department planning drives the execution of the strategic plan through all
levels of the organization i.e. turns strategy into actions.
 Tactical plans serve as a guide to action through the establishment of policies, rules
and procedures. Any organization without define policy lacks proper direction
 In tactical plans, objective are established which are not only offer a means of
measuring the performance, but are also means of achieving any improvement in what
has been done before.
 Tactical plans eliminate bottle necks in operations. For example, it ensures that require
resources are available when needed and thus ensuring continuity of operation.
 The tactical plan considers time facts especially in terms of operation and other
activities that is involved.
Steps for Tactical Planning:
 Gate wood, Taylor, Ferrel (1995) have identified following steps of tactical planning. This includes:
1. Creating the mission statements
2. Assessing the current situation
3. Stating goals
4. Specifying assumption
5. Creating the plan
6. Implementing the plan and
7. Evaluating the results.
References:

 https://kullabs.com/class-12/business-studies-1/planning-3/concept-of-planning,-types-of-planning-
and-planning-process
 https://www.slideshare.net/ramoj14/chapter-3-67112477
 https://www.slideshare.net/kathyabaja/types-of-plans-107143800
 https://blog.udemy.com/planning-in-management/
 https://courses.lumenlearning.com/wmopen-introbusiness/chapter/planning/
 https://www.mcser.org/journal/index.php/mjss/article/download/4411/4314
 https://www.monash.edu/business/marketing/marketing-dictionary/t/tactical-plan
THANK YOU

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