Retail

operations
management
Cellbay AOMs
Training Workshop

A retailer must have expertise in the inventory management to

be able to get the best profit out of the business.
Retail Business
Operations
• The retail business operations include all the activities
that the team perform to keep the store functioning
smoothly.
• The shopping experience of a customer is planned
before the
• customer enters
• shops and
• leaves the store with a smile or with agony by
carrying a perception about the store.
• This experience drives the customer’s decision of
visiting the store in future.
 5 Areas of Expertise
• A AOM must have expertise in the inventory management to
be able to get the best profit out of the business.
• A retailer must have expertise in the Data management to be
able to get the best profit out of the business.
• A retailer must have expertise in the Systems Management to
be able to get the best profit out of the business.
• A retailer must have expertise in the Stores Management to
be able to get the best profit out of the business.
• A retailer must have expertise in the People Management to be
able to get the best profit out of the business.
 Inventory management factors into everything in retail., Your ability to …

• Maintain customer satisfaction,

• Manage budget,
• Meet sales goals

And it is an accepted fact that Dead stock is the enemy,

Stay on top of
multi-store The best way to manage all that is to familiarize your self with the software being

implemented and utilize it to the Optimum level .

inventory
Being Hands on with inventory management platform helps you track inventory

levels in every store under your purview.

Helps better Interactions with Supply Chain team and Finance team
Inventory Management
• For a store to succeed, it needs to have the products to satisfy its customers.

• If a product doesn’t move well, replace with something that does.

• If a product does sell well, then increase its inventory.

• It may sound simple, but the quirks of supply and demand can make inventory management
difficult.

• Problems in the supply chain can make it hard to get hold of desired products.

• A sudden shift in demand, such as a new product making an older one less attractive, can catch a
store by surprise.

• To maintain right inventory, make use of Inventory System, with which can forecast inventory
needs

• Combination of Inventory system is ideal , While APX counts on upon each sale and updates
continue physical inventory accounting, With a combined system, you have no chance of having
an issue with Inventory Management

• Poor Inventory Management can lead to problems in the supply chain, which can result in
bottlenecks, backorders, leading to poor customer satisfaction.
 “is it half empty or half full?”

AOM s
Day-to-Day Riddle Smart Asset tracking for Optimisation of Warehouse
Complete Understanding of the Asset Available, Asset moving, Asset
not moving
Data-driven inventory management helps reduce waste and leads to
a smarter, more sustainable business
Grow from planning to predicting and beyond

Applying technological solutions to optimize manual, day-to-day

operations is a great strategy to save time, money and resources.
Every improvement that boosts efficiency, reduces waste and
optimizes assets is a win for sustainability
Data Analytics
• We realize that a close eye on data for each store,
including and sales performance and stock movement
is pertinent. 
• Hold on how sales are tracking and how products are
performing will lead to better decisions and can help
informed retail strategy. 
• Plan data that gives you store at-a-glance
• Data points that help your decision making, not just
inventory but sales , bottlenecks and finally margins
How Many of You
Agree with Me
“ Every time you enter a retail store, your shopping experience
has been extensively planned, from the items you see for sale to
the layout and design of the store. Many times, these decisions
are made by someone working in retail operations, or the area of
retail concerned with the day-to-day functions of stores”

Retail operations managers have one of the most dynamic jobs in the retail
industry.
But, contrary to popular belief, retail ops managers have a very different
gig than store managers.
It takes a specific skillset to become a retail operations manager.
Store Condition one
of our KPI
• Cleanliness is the key to effective visual merchandising.
• It doesn’t matter how high-tech a retailer’s display is… if
there’s dust on the products, customers will walk right by
without engaging.
• This is one of the most overlooked components of executing
a visual merchandising strategy at the stores you oversee. 
• Create a store cleaning checklist for employees with daily,
weekly, and monthly cleaning tasks.
• Add a survey to your website, social media accounts,
• Use the survey to invite customers to rate the cleanliness of
your sales floor, checkout counter, etc.
• And then follow up on results with your store managers.
 Retail Systems
Systems which helps the customers to procure the
desired merchandise form the retail stores .
It includes all the steps required to bring the customers
into the store and fulfill their buying needs.
Broadly
• Ident creation to Supply Chain
• Receiving Stocks at the Store
• Inventory Update with remarks
• Display procedure, standards and responsibility
• Internal and External signage to attract Customers
• Receiving and Servicing Customers, Seeing off
Customers
• Billing Payment receipt and handling of Cash
responsibility
• Physical verification on Opening and Closing of the
store
• Protocall for Store Opening and Closing
Shrinkage % the
critical factor
• Keeping shrinkage rate low is critical to success in
business.
• Major causes of Shrinkage
• Employee theft
• Shoplifting
• Vendor fraud
• Administrative error
• Paperwork errors
• Supplier fraud
• Did you realize that shrinkage works to
decrease a company's consumer base,
causing them to look elsewhere for
similar goods.
• It is reported in a research report that Indian
retail shrinkage is 48% due to shop lifting and
27% due to employee theft

https://officechai.com/stories/shoplifting-videos-india/
Preventing Shrinkage

• Increasing the use of source-tagging as it helps in reduction of in-store

labor and ensures consistent tagging compliance
• Leveraging internal data more effectively to better understand shrink
at the SKU, category, and store levels
• Using a mix of loss prevention solutions
• CCTV, manual screening, etc. should work hand-in-hand
• Explore possibility of EAS
• Ensure employee training to prevent theft from stores
Be willing to get your hands dirty

• Employees learn best when they see management

Store Management
demonstrating how to complete a task correctly.
• Why just delegate, when both your store managers and your
retail employees can benefit from seeing you in action?

• Whether the task is

• Creating a budget,
• Interacting with customers,
• Communicating with a disgruntled member of your store
staff,
• Setting up a Visual Merchandise,
• Setting up Signage: Posting signs, both outside and inside,

• Setting up Store atmosphere - Lighting, music, and consistent overall

store maintenance create a pleasant atmosphere
MY strong feeling –

The following questions address elements of customer service:

• How are customers greeted when they enter the store?

• Is there a familiarity with repeat customers?
• Is personal service offered? At what point?
• If the store doesn’t have what the customer wants, how does the store
handle that?
• Is it willing to say who else might have the item?
• Does the store offer helpful guidance - after really listening to the
customer?
• Is loyalty rewarded, such as through loyalty programs?
• If the customer has a problem or concern, how does the store handle it?
• Returns and refunds are another vital area of customer service.
• Athe store buys faith and loyalty with……………
What are the challenges you
face in making others
perform?
Top Issues with People Management

Discipline and
Communication Skills Personal Grooming
Commitment

Adherence to
Interpersonal
Personal Motivation Systems and
relations
Procedures
What do you understand from this image?

1 Tasks to be achieved 2 Wagon Pullers

3 Wagon Pushers 4 Square Wheels

Before we talk about people lets reflect on us

Known To Self Not Known To Self

Open
Open to
to All
All Blind To
Blind To Me
Me

Known To Known To
Others Others

Not Known To Not Known

Others To Others

Hidden
Hidden To
To You
You Unknown to
Unknown to All
All
Known To Self Not Known To Self
Will it help if your Team
understand you better?
TO CONCLUDE – A perfect
AOM should
• Provide inspired leadership.
• Maintain Healthy Interdepartmental relations
• Ensure Customer satisfaction
• Store Management
• Inventory and Supply Chain Management
• Assist HR with People Issues.
• Help promote a company culture
• Encourages top performance and high morale.
• Oversee budgeting, reporting, planning, and auditing.
• Work with the management to device new policies , schemes , others
in interest of all stake holders.
• Identify and address problems and opportunities .
• Ensure all legal and regulatory documents are filed and monitor
compliance with laws and regulations.