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CEAT

Ceat is one of India's leading tyre brands and the flagship company of the RPG Group. It was founded in 1958 and has a vision of helping the world move safely and smartly through high quality, reliable products and services across over 100 countries. Ceat has over 50 OEM partners, 200 registered outlets, 6 manufacturing plants and 17 outsourcing units producing over 140,000 tyres annually. It focuses on customer needs through a wide product portfolio and segmentation into commercial, passenger, specialty and farm segments.

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King David
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451 views17 pages

CEAT

Ceat is one of India's leading tyre brands and the flagship company of the RPG Group. It was founded in 1958 and has a vision of helping the world move safely and smartly through high quality, reliable products and services across over 100 countries. Ceat has over 50 OEM partners, 200 registered outlets, 6 manufacturing plants and 17 outsourcing units producing over 140,000 tyres annually. It focuses on customer needs through a wide product portfolio and segmentation into commercial, passenger, specialty and farm segments.

Uploaded by

King David
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BY

King David V
INTRODUCTION
• Founded in 1958, CEAT is one of India’s leading
tyre brands and the flagship company of the RPG
GROUP. 
• Driven by the purpose of helping the world move
safely and smartly
• CEAT provides world-class products and services
across 100+ countries. Say hello to happiness
• 50+ OEM Partners
• 200 Registerd Oulet
RANGE OF TYRE
“ CEAT  will at all
times provide total
customer
satisfaction through
Vision
products and
services of highest

Mission & quality and


reliability.” 

Vision “ To nurture an
exciting and
challenging work
Mission
environment  with
fairness and
transparency.”
OEM PARTNERS
MANUFACTURI
NG PROCESS
Component of Tyre

The tyre is an assembly of


numerous components that are
built up on a drum and then cured
in a press under heat and pressure.
Compounding and Banbury
mixing

Calendering
Component Part Steel Calendering

Constructing Extrusion
Bead Production
Assembly of
components

Curing and Vulcanizing

Finishing Inspection
• 6 Manufacturing Plants
• 17 Outsourcing Units
Production • 140,000+ tyres
SOWT ANALYSIS
Strength Weakness Opportunities Threat
• Wide product portfolio • Low margins • Changing Customer • High cost of materiaL
• High brand visibility • Focus on too many Needs • Competition
• Focus on customer segments at a time • Growing market for
needs • Low focus on after sales passenger cars
• FMCG model service • High growth potential
distribution channel • No market leadership
• Advertisements
Marketing Mix
4P's Strategy

Ceat Price Strategy

Ceat Product Strategy

Ceat Place & Distribution Strategy

Ceat Promotion & Advertising Strategy


Segmentation
• 1) Commercial Segment i.e. Trucks, Buses
• 2) Passenger Car Segment i.e. Cars, MUVs, Jeep 
• 3) Specialty segment i.e. Earthmovers & Forklifts
• 4) Farm Segment
• In Ceat 8000 employees working
Benefits
 Paid Sick Leave
 Paid Holidays / Vacation
 Life Insurance/Disability
Employee  Education/Training/Tuition/Certification Reimbursement
 Casual Dress/Atmosphere
 Cell Phone
 Supplemental Paternity Leave
Revenue 6,330.25 crores INR
THANK YOU

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