Organizational Change and Development: Diagnosis Process Book Chapter 5
Organizational Change and Development: Diagnosis Process Book Chapter 5
Development
Lecture 3
Diagnosis Process
Book Chapter 5
Revision
General Model of Planned Change
General Model of Planned Change
• Entering and Contracting
– Those events help managers decide whether they want to engage further
in a planned change program and to commit resources to such a process.
Entering an organization involves gathering initial data to understand the
problems facing the organization or to determine the positive areas for
inquiry. Once this information is collected, the problems or opportunities
are discussed with managers and other organization members to develop
a contract or agreement to engage in planned change.
• Diagnosing
– Diagnosis can focus on understanding organizational problems, including
their causes and consequences, or on collecting stories about the
organization’s positive attributes. The diagnostic process is one of the
most important activities in OD. It includes choosing an appropriate
model for understanding the organization and gathering, analyzing, and
feeding back information to managers and organization members about
the problems or opportunities that exist.
General Model of Planned Change
• Planning and Implementing Change
– They design interventions to achieve the organization’s vision or goals and make action
plans to implement them. There are several criteria for designing interventions,
including the organization’s readiness for change, its current change capability, its
culture and power distributions, and the change agent’s skills and abilities. Depending
on the outcomes of diagnosis, there are four major types of interventions in OD:
1. Human process interventions at the individual, group, and total system levels
2. Interventions that modify an organization’s structure and technology
3. Human resources interventions that seek to improve member performance and
wellness
4. Strategic interventions that involve managing the organization’s relationship to its
external environment and the internal structure and process necessary to support a
business strategy
• Evaluating and Institutionalizing Change
– The final stage in planned change involves evaluating the effects of the intervention and
managing the institutionalization of successful change programs so they persist.
– Feedback to organization members about the intervention’s results provides information
about whether the changes should be continued, modified, or suspended.
Institutionalizing successful changes involves reinforcing them through feedback,
rewards, and training.
Learning Outcome 1
PURPOSE OF DIAGNOSIS IN
ORGANIZATION DEVELOPMENT (OD).
Diagnosis
• Diagnosis is the process of understanding how the organization is currently
functioning, and it provides the information necessary to design change interventions.
• Diagnosis help OD practitioners and client members jointly determine which
organizational issues to focus on, how to collect and analyze data to understand them,
and how to work together to develop action steps from the diagnosis.
• An organization (patient) experiencing problems seeks help from an OD practitioner
(doctor); the practitioner examines the organization, finds the causes of the problems,
and prescribes a solution. Diagnosis in organization development, however, is much
more collaborative than such a medical perspective implies and does not accept the
implicit assumption that something is wrong with the organization.
• For example, a manager might seek an OD practitioner’s help to reduce absenteeism
in his or her department. The manager and an OD consultant jointly might decide to
diagnose the cause of the problem by examining company absenteeism records and
by interviewing selected employees about possible reasons for absenteeism.
Alternatively, they might examine employee loyalty and discover the organizational
elements that encourage people to stay. Analysis of those data could uncover
determinants of absenteeism or loyalty in the department, thus helping the manager
and the OD practitioner jointly to develop an appropriate intervention to address the
issue.
Diagnosis
• In those cases where organizations do have specific problems, diagnosis can
be problem oriented, seeking reasons for the problems. On the other hand,
as suggested by the absenteeism example above, the OD practitioner and
the client may choose one of the newer views of organization change and
frame the issue positively. Additionally, the client and the OD practitioner
may be looking for ways to enhance the organization’s existing functioning
• For example, a manager might be interested in using OD to improve a
department that already seems to be functioning well. Diagnosis might
include an overall assessment of both the task performance capabilities of
the department and the impact of the department on its individual
members. This process seeks to uncover specific areas for future
development of the department’s effectiveness.
• Diagnosis may be aimed at uncovering the causes of specific problems,
focused on understanding effective processes, or directed at assessing the
overall functioning of the organization or department to discover areas for
future development. Diagnosis provides a systematic understanding of
organizations so that appropriate interventions may be developed for
solving problems and enhancing effectiveness.
Learning Outcome 2