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Ogt Dreaming Process

The document discusses OGT's dreaming process objectives which are to have a clear vision about the product and how to take it forward. It also discusses reviewing OGT's past and history. The objectives are outlined to gain understanding of the product and guidance on how to improve the plan going forward as well as learning about customer satisfaction and gaining new insights.

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Peter Andre Guinto
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63 views65 pages

Ogt Dreaming Process

The document discusses OGT's dreaming process objectives which are to have a clear vision about the product and how to take it forward. It also discusses reviewing OGT's past and history. The objectives are outlined to gain understanding of the product and guidance on how to improve the plan going forward as well as learning about customer satisfaction and gaining new insights.

Uploaded by

Peter Andre Guinto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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OGT

DREAMING PROCESS
OGT
DREAMING PROCESS

OBJECTIVES

TO HAVE A CLEAR VISION


TO REVIEW OUR PAST
ABOUT THIS PRODUCT
AND OUR HISTORY AND HOW WE CAN
TAKE THE WAY
FORWARD
HARRY POTTER

I’M 99% EXTROVERTED AVATAR: THE LAST AIRBENDER

DRAWING / SINGING SHINee

ANTHROPOLOGY LMAAAOOOO
UNPAD BUT BANDUNG
MY DREAM IS TO BE AN EXPERTISE
SUPER DUPER HIGH IN ENERGY
LOVING FOOD TO THE CORE
ANIMALS CRAZIER
EFITA ANDINA SARAGIH
OGT IS DAAABEZT PRODUCT!!
INDIE
MCVP OGT OF AIESEC INDONESIA 1920
LET'S GET TO
KNOW YOU BETTER
WHILE PLAYING A
GAME!
• Please take a pair!
• Talk to them for 1 full minute
• Now take the sticky notes with you
• Please write anything you think about them
and stick it behind their backs
• Now, take yours, and read them

HOW DO YOU FEEL?


LET'S SHARE!
PLEASE BEAR
WITH ME
#ENCOURAGINGGENERATION
LET'S DO SOME
EXPECTATION SETTING!
1. Knowing more about OGT
2. Giving guidance how we can take our plan
forward
3. Learning about customer satisfaction
4. Giving new insights for the sub
functionals
BACK TO BASIC
WHAT IS THIS
PRODUCT WHY IS THIS
PRODUCT RELEVANT
EXIST? IN INDONESIA?
HUMAN RESOURCE
DEVELOPMENT
LET'S SEE OUR IMPACT
TO THESE REASONS
PAST PRESENT FUTURE
PAST
TAKE A DIFFERENT
PAIR!
WRITE ANYTHING YOU
WANT FOR THESE PAST 6
MONTHS
TIME!
DISCUSS AND
CONSOLIDATE!
PRESENT YOUR
ANSWERS!
• EP PICKY: EP paradigm about good experience in europe – no
expectation for the countries – lack of GT value knowledge
delivery to EP – lack of knowledge from the members –
complicated SOP to implement
• SND ALIGNMENT: no expectation setting to HE – misalignment
sub product – wrong market tappping – no market research – no
knowledge implementation from our product
• MEMBER COMPETENCE AND KNOWLEDGE: members are
not eager to learn – no sense of belonging – no team
angagement – not built correctly – the leader arent nurturing
SHARE!
PAST PRESENT FUTURE
PAST PRESENT
ARE YOU CURIOUS
ABOUT THE RESULTS?
NOW LET’S TALK
MORE ABOUT
#######
AIESEC INDONESIA FUNNEL

APP ACC APD RE FIN CO

453 54 47 30 25 9
LET’S BREAK IT DOWN
APP ACC APD RE FIN CO

Bandung 39 2 3 2 2 0

UI 75 8 5 3 2 1

UNDIP 28 2 3 2 4 2

PM 22 3 3 2 1 1

UB 42 9 9 4 3 2

UA 30 8 7 5 2 0

UNILA 11 1 1 0 0 0

Surabaya 36 4 1 2 2 1

UPNVY 25 8 6 0 0 0

UNHAS 20 1 1 3 3 1
AIESEC INDONESIA PROCESS TIME ACC-APD

52.629
LET’S BREAK IT DOWN
ACC APD

BANDUNG 4 51

UI 60 71

UNDIP 16 125

PM 2 10

UB 16 21

UA 16 21

UNILA 23 26

SURABAYA 18 22

UPNVY 6 8

UNHAS 35 39
INTERNATIONAL RELATION

India
Rest of the world 34%
28%

Australia
2%

Turkey
Japan 11%
23%

Malaysia
2%
ANYONE HAVE
ANALYSIS FROM THIS
DATA?
What is the best strategies that
you implement to grow in APD?
• Keep a good communication towards the
IR partners
• Doing a tracked LC2LC partnership
• Giving the applicants the opportunities
they’re matched with their persona
What are the bottlenecks
• Matching rate for supply and demand
• LEAD nurture
What is the best strategies that
you implement to grow in CO?
• Co delivery with Host Entity
• Constant communication with EP
TAKE ANOTHER PAIR!
1. what do you see in
common from these
two datas
2. What can you
conclude from these
two datas
3. Why do you think
these are the answers
for the previous
questions?
SHARE!
LET'S CONSOLIDATE
TOGETHER!
• IR specific marketing
• Member competence
• OGT and OGE framework
Brand Guideline
HELLO GENGS!
OGT
DREAMING PROCESS
OGT
PRODUCT PACKAGING
OGT
PRODUCT PACKAGING

OBJECTIVES

TO SEE WHAT WE HAVE TO HAVE A CLEAR CTA


DONE TO DO OUR FOR OUR NEXT
PRODUCT BRANDING MONTH’S ATTRACTION
PACKAGE
PAST PRESENT FUTURE
LET'S DO SOME
EXERCISE!
VALUE PROPOSITIONS
• Gain creators – how the product or service creates customer
gains and how it offers added value to the customer.
• Pain relievers – a description of exactly how the product or
service alleviates customer pains.
• Products and services – the products and services which create
gain and relieve pain, and which underpin the creation of value
for the customer.
CUSTOMER PROFILE
• Gains – the benefits which the customer expects and needs,
what would delight customers and the things which may
increase likelihood of adopting a value proposition.
• Pains – the negative experiences, emotions and risks that the
customer experiences in the process of getting the job done.
• Customer jobs – the functional, social and emotional tasks
customers are trying to perform, problems they are trying to
solve and needs they wish to satisfy.
• A customer profile should be created for each customer
segment, as each segment has distinct gains, pains and jobs.
HOW DO YOU SELL
YOUR PRODUCT?
WHAT ARE THE
PROBLEMS THAT YOU
HAVE FACED?
HOW CAN WE
SOLVED THIS?
WHAT ARE OUR WAY
FORWADS?
LET'S MAP OUR CTA!!

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