Brand Identity Prism

Constructed Sender
1 Physique Personality 2
• Contemporary Design • Passionate
• Vibrant colors like Magenta, Yellow • Confident
• Myntra ‘M’ • Witty
• Great packaging with good quotes • Engaging
• Fun

3 Relationship Culture 4
• •
Externalization

Friendly Indian

Internalization
• Versatility • Youth
• Quality • Self-made
• customer centric • Digital lives
• Dependant brand

MYNTRA

5 Reflection Self-Image 6
• Young • Trend Setters
• Fashion forward
• Fashion Conscious
• Discounts
• Stylish
• Personalized products via app • Attractive

Constructed Receiver
 Brand Identity Prism
Constructed Sender
1 Physique Personality 2
• Well known smile logo • Cheerful
• Orange and black colours • Reliable
• Dominant • Successful
• Great packaging with good quotes • Down to Earth

3 Relationship Culture 4
• •
Externalization

Personalization Environment friendly

Internalization
• Customer centric • Innovation
• Dependant brand • Fast Paced
• Digital lives

AMAZON

5 Reflection Self-Image 6
• Online buyers • Up-to-date
• Convenience in buying
• Confident
• Low Pricing

Constructed Receiver
 Brand Personality Framework
SINCERITY EXCITEMENT COMPETENCE SOPHISTICATION RUGGEDNESS
DOWN TO DAIRING(9/10) RELIABLE(8/10) OUTDOORSY(7/10)
EARTH(6/10) -Trendy -Reliable UPPER CLASS(8/10) -Outdoorsy
- Family Oriented -Exciting -Secure -Good Looking -Western
-Glamorous
SPIRITED(8/10) INTELLIGENT(7/10
HONEST(8/10) TOUGH(6/10)
-Cool )
- Real -Rugged
-Young -Technical CHARMING(7/10)
SUCCESSFUL(7/10) -Charming
WHOLESOME(7/10) IMAGINATIVE(7/10)
-Successful
-Original -Creative
-Confident

CHEERFUL(9/10) UP TO
DATE(8/10)
-Friendly
-Independent
- Cheerful
-Contemporary
-Up to date
 Brand Personality Framework
SINCERITY EXCITEMENT COMPETENCE SOPHISTICATION RUGGEDNESS
DOWN TO RELIABLE(9/10)
DAIRING(7/10) UPPER OUTDOORSY(7/10)
EARTH(9/10) -Reliable CLASS(6/10)
-Exciting -Outdoorsy
-Down to earth -Hardworking
-Western
- Family Oriented -Secure
SPIRITED(7/10) CHARMING(7/10)
HONEST(8/10) -Cool TOUGH(8/10)
INTELLIGENT(9/10) -Charming
- Real -Young -Rugged
-Technical -Tough
-Sincere
IMAGINATIVE(8/10 -Intelligent
)
WHOLESOME(8/10) -Creative SUCCESSFUL(9/10)
-Original -Leader
UP TO -Successful
CHEERFUL(8/10) DATE(9/10)
-Confident
-Friendly -Independent
- Cheerful -Up to date