Lesson 1 - Marketing Strategy
Lesson 1 - Marketing Strategy
Management
Joe Di Donna
Introduction
Syllabus
Scheme of work
Text Book
30 hours of lessons
Theory, practice, presentations, case
studies, etc.
Exams
Plagiarism – Turnitin
Moodle
Questions ?
Please, don’t do this. Not permitted.
Introduction to CRM
• Service automation
• Service automation involves the application of
technology to customer service operations
• Delivery through call center
• Contact
• Field-service
• Web
• Chatbot
• Face-to-face
Operational CRM