Principles of Management (HMM121)
Principles of Management (HMM121)
Principles of Management (HMM121)
Management
(HMM121)
BY: DR. M. MASHINGAIDZE
LECTURER: DEPARTMENT OF MANAGEMENT STUDIES
GREAT ZIMBABWE UNIVERSITY
[email protected]: +263 719 605 801
introduction
This module is offered to:
Part 1.2 business management students
Part 1.2 marketing management students
Part 1.1 office management students
Part 1.1 logistics & transport students
Part 1.2 accounting students
Part 1.1 risk management students
Part 1.1 information systems students
Part 1.1 economics & finance students
Introduction to Management:
Key Concepts
• Organization: People working together and • Resources: are organizational assets and
coordinating their actions to achieve include:
specific goals. • People,
• Machinery,
• Goal: A desired future condition that the • Raw materials,
organization seeks to achieve. • Information, skills,
• Financial capital.
• Management: The process of coordinating
work activities so that they are completed
efficiently and effectively with and through • Manager: Someone who works with and
other people....This is done through… through other people by coordinating their
• Planning, Organizing, Leading, and work activities in order to accomplish
Controlling organizational goals.
• Universality of Management:-the reality
that management is needed in all types of
organizations, at all organizational levels, in
all organizational areas and in all countries
around the globe.
Key Management Concepts
• Efficiency: Getting the most output from • Efficiency is concerned with getting things
the least amount of inputs.( doing things done, whereas effectiveness is concerned
right). with the ends.
• Usually, managers must try to
minimize the input of resources to
attain the same goal. Since
managers deal with scarce inputs
e.g. money, people, equipment,
they are generally concerned with
the efficient use of these resources
• Effectiveness: Completing activities so that
organizational goals are attained( doing
the right things). Effectiveness is
concerned with those work activities that
will help the organization reach its goals.
• Organizations are more effective
when managers choose the correct
goals and then achieve them.
MANAGERIAL
FUNCTIONS
PLANNING ORGANISING
MANAGERIAL
FUNCTIONS
CONTROL LEADERSHIP
MANAGERIAL
FUNCTIONS
Planning is the process used by managers to identify and select
appropriate goals and courses of action for an organization.
In organizing, managers create the structure of working relationships
between organizational members that best allows them to work
together and achieve goals.
In leading, managers determine direction, state a clear vision for
employees to follow, and help employees understand the role they play
in attaining goals
In controlling, managers evaluate how well the organization is
achieving its goals and takes corrective action to improve performance.
Why are managers important
in work organisations
1. Organisations need their managerial skills
2. Create and coordinate workplace systems
3. They engage employees to improve company productivity
4.
5.
6.
What are the rewards and
challenges of being a manger
Rewards
1.Receive appropriate compensation e.g salaries etc
2.They influence org outcomes
3.Have opportunities to think creatively
Challenges
1.May have duties that are more clerical than managerial
2.Have to deal with varying personalities
3.Have to work with limited resources
Three Levels of Management
Top
Managers
Middle
Managers
First-line Managers
Non-management
Levels of management
Top management
Includes the ceo and his/her executive
Duties
Responsible for the organisation as a whole,Includes board of
directors, partners, managing director, chief executives
Responsible for determining the mission, vision, goals and overall
strategies of the entire organisation
Concerned with long-term planning, designing the organisation’s broad
organisation structure, leading the organisation, and monitoring
(controlling) its overall performance
Management Levels & their
Responsibilities
Middle management Lower/first-line management
Responsibility Responsibility
Responsible for specific departments Responsible for smaller segments of
of the organisation,Includes the organisation e.g.: the different
functional heads such as financial sections,Includes supervisors or
manager, marketing manager etc. foremen
Primarily concerned with Deal with the monthly, weekly and
implementing the strategic plan daily management of their sections
formulated by top management
Ensure the plans made my middle
Responsible for medium-term management are implemented
planning (the near future) and leads
by means of the department heads The primary concern of a supervisor
is to apply policies, procedures and
Continually monitor environmental rules to achieve a high level of
influences that may affect their own productivity in his/her section, to
departments provide technical assistance, to
motivate subordinates, and to ensure
that the section’s goals are reached
Managerial Skills required at
Different Levels of Management
The 3 major skills needed by Interpersonal
managers at all levels and in all
departments and sections of The ability to work with people
the organisation are: Technical
Conceptual The ability to use the
The mental ability to view the knowledge or techniques of a
organisation and its parts specific discipline to reach
holistically. Involves the specific goals
manager’s thinking and Each level of management
planning abilities requires a different degree of
each skill.
1-22
Middle
Managers
Line
Managers
Systems Theory
Authority
Career hierarchy
orientation
A bureaucracy
should have
Formal
selection
Impersonality
Formal rules
Evolution of Management
Division of Labour
Jobs broken down into simple ,routine and well defined tasks.
Authority Hierarchy
Positions organised in a hierarchy with a clear chain of command.
Formal selection
People selected for jobs based on technical qualifications
Formal Rules & Regulations
System of written rules and standard operating procedures.
Impersonality
Uniform application of rules and controls, not according to personalities
Career Orientation
Managers are career professionals not owners of units they manage.
Behavioural Management
• It came into being as a result of the failure of the scientific and admin theories to make an
adequate study of the human element as an important factor in the accomplishment of
organisational objectives. Elton Mayo( 1880 – 1949) found out that increased productivity
was not always as a result of a well designed task & sufficiently high wages , it could also
be attributable to the relations between human beings and the organisation that is
between management & workers and between workers themselves in a particular group.
The basic premise of this school is that psychological and sociological factors are no less
important than physical factors in the attainment of organisational goals.
Other Early Advocates of the Behavioural Approach are?
• Mary Parker Follet – Advocated for managerial subordinate relationships
• Theory X & Y
• Abraham Maslow
Maslow’s Hierarchy of
Needs
Self-Actualization
Physical Needs
Contemporary Approaches
The systems approach The contingency approach
The contingency approach is based on the
systems approach to management. The basic
premise of the contingency approach is that the
application of management principles depends
AND on the particular situation that management
faces at a given point in time.
TRANSFORMATION
OUTPUTS
PROCESS
1.PRODUCTS &
1.MANAGEMENT
INPUTS SERVICES
ACTIVITIES
1.RAW M 2.FINANCIAL
2.TECH & OPS
2.TECHNOLOGY RESULTS
METHODS
3.INFORMATION 3.HUMAN
3. EMPLOYEES WORK
RESULTS
ACTIVITIES
Quantitative Management
Theory
The focus of the quantitative management theory. Total quality management
This theory deals with mathematical models, It was inspired by a small group of quality experts,
statistics, and other models, and their use in the most prominent of them being W Edwards
management decision-making. This school argues Deming.
that management decisions should be based on
quantifiable information. The quantitative Total: Quality involves everyone and all activities in
perspective comprises: - the organization
Management science Quality: Meeting customers’ agreed requirements,
formal and informal, at the lowest cost, first time
deals with the development of mathematical models every time.
to assist managers in decision-making.
Management: Quality must be managed.
Operation research (OR)
TQM encompasses employees and suppliers, as
Management science deals with the development of well as the people who buy the organization's
mathematical models to assist managers in decision- products or services. The goal is to create an
making. Operations research is an applied form of organization committed to continuous improvement.
management science that helps managers develop
techniques to produce their products and services TQM emphasizes actions to prevent mistakes; quality
more efficiently. control consists of identifying mistakes that may
already have occurred.
Tools and techniques used today include linear
programming, PERT/CPM, and regression analysis.
They can be used to develop product strategies,
production scheduling, capital budgeting, cash flow
management and inventory control. It is used mainly
as a tool or aid in decision-making.
Chapter III: Business & its’
Environment
Organizational Environment:
those forces outside its
boundaries that can impact it.
◦ Forces can change over time and are
made up of Opportunities and
Threats.
Opportunities: openings for
managers to enhance revenues
or open markets.
◦ New technologies, new markets and
ideas.
Threats: issues that can harm an
organization.
◦ economic recessions, oil shortages.
Managers must seek
opportunities and avoid threats.
Forces in the Organizational
Environment
General
Environment
Technological Task Sociocultural
Environment
Forces Forces
Competitors
Distributors
Risk in
International
Business Financial Risk
Inflation
Cross Cultural Risk Exchange Rate
Language barrier movements
Cultural Taxation
differences
Entry strategies in
international business
environment
1. GLOBAL SOURCING
PURCHASING RAW MATERIALS AND LABOUR FROM AROUND THE
WORLD WHERE IT IS CHEAPEST
2. EXPORTING
MAKING PRODUCTS DOMESTICALLY AND SELLING THEM ABROAD
3. IMPORTING
ACQUIRING PRODUCTS MADE ABROAD AND SELLING THEM
DOMESTICALLY
GOING INTERNATIONAL
4. FRANCHISING
ONE ORGANISATION GIVING ANOTHER ORGANISATION THE RIGHT TO
USE ITS BRAND NAME,TECHNOLOGY OR PRODUCT SPECIFICATIONS IN
RETURN FOR A LUMPSUM PAYMENT OR FEE BASED ON SALES
5. STRATEGIC ALLIANCE
A PARTNERSHIP BETWEEN COMPANIES IN WHICH BOTH SHARE
RESOURCES AND KNOWLEDGE IN DEVELOPING NEW PRODUCTS OR
BUILDING PRODUCTION FACILITIES.
5.1 JOINT VENTURE: A SPEFIC TYPE OF STRATEGIC ALLIANCE IN WHICH
PARTNERS FORM A SEPARATE ,INDEPENDENT ORGANISATIONFOR
SOME BUSINESS PURPOSE
GOING
INTERNATIONAL
6. FOREIGN SUBSIDIARY
THIS INVOLVES DIRECTLY INVESTING IN A FOREIGN COUNTRY. AN
ORGANISATION CAN SET UP AN INDEPENDENT OFFICE IN A FOREIGN
COUNTRY
PLANNING
Planning is a detailed It is the basic management
programme regarding future function which includes
courses of action formulation of one or more
According to Koontz & detailed plans to achieve
optimum balance of needs or
O'Donnell, “Planning is deciding demands with the available
in advance what to do, how to resources.
do and who is to do it. Planning
bridges the gap between where
we are to, where we want to
go. It makes possible things to
occur which would not
otherwise occur”.
Why Do Mangers Plan?
•Provides Direction-To managers & non-managers. When people know their
targets they coordinate their activities and do what it takes to achieve the
goals.
•Minimises uncertainties-by forcing managers to look ahead, anticipate
change ,consider the impact of change and develop appropriate responses.
Managers can respond effectively
•Facilitates coordination – cooperation amongst organisational members &
units as they work towards goal accomplishment
•Improves employee morale – participation in setting goals – a sense of
belonging develops
•Facilitates controlling- planning establishes goals that are used in
controlling . Controlling involves monitoring whethetr goals are being
achieved.
•Encourages innovation- Diverse ideas amongst people contributes to new
ideas being generated
TYPES OF PLANS
1. STRATEGIC PLANS
Done by top management
Cover the entire organisation
Act as a basis for other plans
Focuses on the future & extends beyond current realities
TYPES OF PLANS
Tactical plans
2. Formulate objectives
3. Environmental Scanning
4. Formulate Strategies
5. Implement Strategies
6. Evaluate Results
Environmental Scanning
It will include the following:
1.Internal Analysis of the firm- management,organisations systems etc
2.Analysis of the firm industry( the task environment) – the competitors,
the suppliers & the customers
3.The External Environment- PEST Environment
The internal analysis can identify the firms strengths & weaknesses and
the external environment reveal opportunities and threats. A profile of
the strengths, weaknesses , opportunities and threats is generated by
means of a SWOT.
ENVIRONMENTAL
SCANNING(SWOT)
STRENGTHS( INTERNAL) WEAKNESSES(Internal)
MD/CEO
KEY CONSIDERATIONS
IN ORGANISING
1. work specialization,
2. chain of command,
3. authority,
4. delegation,
5. Departmentalization
6. span of control, and
7. centralization versus decentralization. Many of these concepts are
based on the principles developed by Henri Fayol.
DELEGATION
WHAT ARE THE BENEFITS OF DELEGATION?
DEPARTMENTALISATION
FUNCTIONAL DEPARTMENTALISATION
GEOGRAPHICAL DEPARTMENTALISATION
PRODUCT DEPARTMENTALISATION
CUSTOMER DEPARTMENTALISATION
Chapter v: Leadership
A relationship through which one person influences the behaviour or
actions of other people( Mullins,2006).
IMPORTANCE OF LEADERSHIP
Leadership is related to motivation, interpersonal behaviour and the
process of communication. To keep employees morale very high is
achievable through good leadership.
Leadership is also important in attempting to reduce employee
dissatisfaction. Leadership involves delegation & empowerment
which are very crucial in improving job satisfaction.
Good management leadership helps to develop teamwork and the
integration of individual and group goals.
Leadership is important in times of change and uncertainty. Effective
change leadership is the key to shifting people’s perceptions from
seeing change as a threat to seeing it as an exciting challenge.
Sources Of Leadership Power
• Used to affect other’s behavior and get 3. Coercive Power: based in ability to punish
them to act in given ways. others. Followers react to this power out of
1. Legitimate Power: manager’s authority fear of the negative results that might occur if
resulting by their management position in the they do not comply.
firm. • Ranges from verbal reprimand to pay cuts
• Can be power to hire/fire workers, assign to firing.
work. • Can have serious negative side effects.
2. Reward Power: based on the manager’s 4. Expert Power: based on special skills of
ability to give or withhold rewards. leader.
• Pay raises, bonuses, verbal praise. • First & middle managers have most expert
• Effective managers use reward power to power.
signal employees they are doing a good job. • Those with computer skills etc
• Often found in technical ability.
5. Referent Power: results from personal
characteristics of the leader which earn
worker’s respect, loyalty and admiration.
people with Charisma)
• Usually held by likable managers who are
concerned about their workers.
Leadership & Management
Leaders Managers
Lead & Direct Plan, Organize & Control
Develop Maintain
Inspire Control
Leadership & Management
1. Leaders advocate change and new approaches of doing things.
They are not content with the status quo. Managers advocate for
stability and the status quo.
2.Leadership involves creating a vision , aligning people with the vision
through communication. Management involves planning and budgeting
, organising and staffing controlling and problem solving
3.In terms of employee relations leaders trust and develop employees
whereas managers direct and coordinate subordinates.
4.In terms of governance leaders uses influence to motivate people
towards a certain goal whereas managers exercise authority.
Approaches To Leadership
Due to its complex and variable nature there are many 1. Trait /Qualities Approach– What Type of Person
alternative ways of analysing leadership. Makes a Good Leader?
One way is to examine managerial leadership in Trait a
theories argue that effective leaders share
number of common personality characteristics, or
terms of: "traits."
the qualities or traits approach Early trait theories said that leadership is an innate,
instinctive of an effective leader:
the functional or group approach, including action-
centred leadership; a)Drive
leadership as a behavioural category; b)Desire to lead
styles of leadership; c)Honesty & Integrity
• Motivation is the willingness to exert high levels of The motivation process consists of the following
interdependent elements:-
effort toward attaining organizational goals
Need,Motive,Behaviour,Consequence
Satisfaction / dissatisfaction, Feedback
The variables that determine performance are
motivation (goal or desire) ability (training,
knowledge, and skills) and the opportunity to
perform.
Motivation x Ability x Opportunity = Performance
An employee must possess a high level of
motivation plus the appropriate training,
knowledge, and skills that are necessary to
perform effectively in a given work situation.
Work performance is also determined by a
person’s values and attitude, perceptions, learning,
emotional intelligence and so on.
Classification of Motivation
Theories
We classify motivation theories in terms of content, process, and reinforcement theories. The content
and process theories deal with the “what” and the “how” of motivation respectively. Reinforcement
theories look at the ways in which desired behaviour can be encouraged.
Content Theories
1.Deals with what motivates people.
2.Concerned with individual needs & goals
Process Theories
1. Deals with how motivation occurs
Reinforcement Theories
1. It looks at the ways in which positive behavior can be reinforced.
Motivation Theories- Process
Theories
These focus on how motivation • Expectancy Theory
occurs. The most popular are:
It states that an individual tends to act in a
1. Equity Theory certain way based on the expectation that
the act will be followed by a given outcome
2. Expectancy Theory and on the attractiveness of that outcome
to the individual. The key relationships are
effort –performance linkage( expectancy),
Equity Theory and attractiveness of the reward (valence)
2. Praise
1. Job Redesign: involves matching the job to An effective reward system has the following
the person doing it. It has basically 2 elements:
elements;
i. Rewards need to be created that satisfy the
i. Job enlargement: -increasing the variety or basic needs of all employees.
the number of tasks a job includes.
ii. Rewards should be competitive and matching
ii. Job enrichment: Introduce new and more those of competing organisations in the same
difficult tasks not previously handled, increase industry.
the accountability of individuals for their own
work and assign individuals tasks that enable iii. Rewards need to be equitable. Employees
them to become experts. should perceive that rewards or outcomes are
equal to the inputs. Experience, ability, effort
2. Use Goals: - Literature on goal-setting theory and other considerations should explain the
suggests that managers should ensure that differences in pay & other obvious outcomes.
employees have hard, specific goals and
feedback on how well they are doing in
achieving those goals. Managers should
ensure that goals are attainable.
Practical Suggestions for
Motivating Employees
4. Create a Supportive Climate: this involves 5. Treating People as Individuals: - Managers
developing a climate in which employees need to recognise people as individuals and
needs can be met. It includes the following: to work with their individual differences .
People are motivated differently.
a. Philosophy of Management
6. Empowerment:- It involves giving authority ,
A managerial philosophy built on positive autonomy and trust to employees. Employees
premise is a strong philosophy on which to need to be encouraged to break the rules in
establish definite and productive operating order to get on with the job.
relationships.
b. Developing Management Expectations:
Management expectations for performance
and behavior need to be developed and
communicated to employees. For employees
to function , they need to know what the
manager really wants.
c. Actions resulting from philosophy: Managers
should assist employees in the attainment of
his or her job by removing barriers,
developing mutual goal setting opportunities
& encouraging positive risk taking
Chapter VI:
CONTROL
THE TERM “CONTROL” HAS A SPECIFIC MEANING,
NAMELY THE PROCESS BY WHICH MANAGEMENT
ENSURES THAT THE ACTUAL ACTIVITIES FIT IN WITH
THE PREDETERMINED GOALS AND PLANNED
ACTIVITIES.
The Nature of Control
The aim of control is to keep deviations to a minimum. In a sense
control is supervisory – it supervises and measures the progress
made towards attaining a particular goal. Control is a continuous
process and is interwoven with planning, organizing, and leading.
The control system informs management of the following:
A control process is necessary in an organisation for the following
reasons.
Activities are proceeding according to plan.
Things are not proceeding according to plan.
The situation has changed.
The Control Process
Measuring Actual
Performance
Step One
uncertainty
Effective control helps in the proper allocation of resources e.g. allocation of
5.Avoid wasting resources mobile selling vans in areas where there is poor road network such that
customers may not be able to come to service centers.
Include the local community, the country as a whole, and the international
environment. Local communities demand social responsibility in areas such
as:-
1. Environmental protection and ecological control;
2. Low-cost housing;
3. Support for health and medical services;
4. Training and development of the local population;
5. Donations to churches and religious institutions;
6. Sponsorships for schools
7. Preservation of historic buildings and heritage sites;
8. The creation and promotion of an economic infrastructure.
CSR
ARGUMENTS FOR SOCIAL RESPONSIBILITY
1.Public Expectations
Public opinion now supports businesses pursuing and social goals
2. Long Run Profits
Socially responsible companies tend to have more secure long term profits
3. Ethical Obligation
Businesses should be socially responsible because responsible responsible actions
are the right thing to do.
4. Public Image
Businesses can create a favourable public image by pursuing social goals
5. Better Environment
Business involvement can help solve difficult social problems
CSR
6. Discouragement of further government Regulationy
By ben coming socially responsible businesses can expect less government
regulation
7. Stockholder Interests
Social responsibility will improve a business stock price in the long run
8. Possession of Resources
Businesses have the resources to support public and charitable projects
that need assistance
9.Superiority of prevention over cures
Businesses should address social problems before they become serious and
costly to correct
CSR
ARGUMENTS AGAINST SOCIAL RESPONSIBILITY
1.Dilution of Purpose
Pursuing social goals dilutes business primary purpose – economic
productivity
2. Costs
Socially responsible actions are a cost to the organisation
3. Lack of skills
Business leaders lack the necessary skills to address social issues
Managerial Ethics
DEFINITIONS MANAGERIAL ETHICS
• Standards of behaviour that guide individual
1.Ethics – An individual’s personal beliefs about
whether a behaviour, action, or decision is right managers in their work
or wrong. • Many decisions that managers make require
them to consider who may be affected – in
terms of the result or process
2.Ethics – Behaviour that conforms to generally There are three areas of concern for
accepted social norms managerial ethics
1.The relationship of the organisation to the
employee.
3.Unethical Behaviour – Behaviour that does
not conform to generally accepted social 2.The relationship of the employee to the
norms. organisation.
3.The relationship of the organisation to other
4. Social Norms- Formal laws adopted stakeholders.
by a society that reflect the prevailing ethical
standards of its citizens.
Unethical Business Practices
in Zimbabwe
1. Unsafe Working 6. Employment Discrimination
Conditions- have been reported in some companies
especially the manufacturing industries- shortage of goggles, 7. Abusive/Intimidating Behavior.
gloves & work suits
8. Receiving/Offering bribes,
2. Sexual Harassment-some managers have kickbacks or incentives - now rampant
been arraigned before the courts
in almost every sector, including the ZRP who are bribed with
motorists.
3. Tax evasion – failure to pay
VAT, Income & PAYEE - ZIMRA is always 9. Termination without Fair
on the lookout for companies trying to evade taxes.
Notice/cause - the labour court has a huge back
log of cases of unfairly dismissed employees .
4. Environmental Breaches – Companies
in Harare have always been reported to dipose raw effluent in
Manyame river
10. Theft/ Fraud: personal use of
company property- Employees entrusted
5. Availability of Low quality with the safe custody of financial resources have resorted to
stealing. E.g. the former ZIFA C.E.O, Air Zimbabwe is currently
products - Some cheap imports have found their way doing a forensic audit. Hwange Colliery has also approached
forensic auditors.
into Zimbabwe. These are imported mainly from China.