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Elements and Principles of Design

This document discusses the elements and principles of design including line, color, shape, space, texture, proportion/scale, balance, and unity. It provides examples and descriptions of each element/principle. The elements are the basic building blocks used in art and design, while the principles are used to organize those elements on a page. Understanding these concepts helps with illustration, design, and analyzing and appreciating artwork.

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Misty Tranquil
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91 views44 pages

Elements and Principles of Design

This document discusses the elements and principles of design including line, color, shape, space, texture, proportion/scale, balance, and unity. It provides examples and descriptions of each element/principle. The elements are the basic building blocks used in art and design, while the principles are used to organize those elements on a page. Understanding these concepts helps with illustration, design, and analyzing and appreciating artwork.

Uploaded by

Misty Tranquil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Elements and Principles of Design

Why learn the Elements and


Principles of Design?
•The elements of art and principles of design are the
fundamental parts of an artwork.

• Identifying these elements is one way to understand an


artwork

•Informs your illustration and design practice- for developing the


best compositions and layouts
LINE
• First and most basic element of design
• A line can be described as the path of a point
moving through space.
• Help determine motion, direction and energy in a
work of art
• Divide space and draws the eye to a specific
location
• Magazines use line to separate headlines, content
and side panels
LINE
• We can look for the direction of the line, the feeling of the
line, the quality of the line, and how the lines move our eye
through artworks.

Lines can be described in many, many ways:

Active passive bold delicate


Flowing light straight curved
Thick thin long short
Broken continuous geometric organic
Implied actual precise irregular
Contour outline vertical horizontal
Perpendicular parallel zig-zag
direct
A look at LINE
YOUR ANSWERS:
COLOUR in Design
• Most obvious element
• Can stand alone, or be applied to shapes,
lines, textures and typography
• Creates a mood and tells a story about a brand
• Primary, analagous, complimentary,
secondary, intermediate
• Hues, Tints and Shades
YOUR ANSWERS:
YOUR ANSWERS:
YOUR ANSWERS:
SHAPE
SHAPE in Design
• Geometric or organic – all add interest
• Used to emphasize a portion of the page
• always think in terms of how the various
elements of your design are creating shapes,
and how those shapes interact
YOUR ANSWERS:
YOUR ANSWERS:
SPACE in Design
• Negative space is the most underused and
misunderstood
• Blank spaces on a page (whether white or
another colour) are part of the overall image
• Use negative space to create shapes like you
would use any other image
• “Without blank space, your elements don’t
get seen.”
SPACE
YOUR ANSWERS:
TEXTURE in Design
• Websites and graphic design depend on the
look and impression of texture on the screen
• Textures can create a more three-dimensional
appearance on a two-dimensional page
• Creates an illusion
• References to nature
YOUR ANSWERS:
YOUR ANSWERS:
YOUR ANSWERS:
YOUR ANSWERS:
PROPORTION/SCALE in Design
• SCALE aka size
• Adjusting the scale and size of objects, shapes,
type and other elements adds interest and
emphasis
• The amount of scale variation depends on
content and where you want viewers to focus
• How boring would a symmetrical website
with all similarly sized elements be??
YOUR ANSWERS:
Balance in Design
• Symmetry and asymmetry can both be
balanced
• Most designers and artists prefer asymmetry
because it’s eye-catching, unpredictable and
appear to be more alive
• Think of logos/brands that use symmetry
versus those that don’t.
YOUR ANSWERS:
UNITY - AKA: Harmony
• Achieved when all design elements work well
together
• Avoids excess and unnecessary elements
• “Great design is just enough - never too much
or too little”
YOUR ANSWERS:
YOUR ANSWERS:
Classroom Challenge:
It’s your turn…
Work with a partner to:

1. Answer the thinking/discussion questions for your


section
2. Search the web for 1 examples of your assigned
element/principle of design. These could include
traditional works of art or digital art
3. Add the image to a new slide below your element slide
4. Answer the art appreciation senses questions about
your pieces of art
Sources
• https://creativemarket.com/blog/10-basic-elements-of-design
• https://artclasscurator.com/elements-of-art-examples/
•
https://www.bulbapp.com/u/elements-and-principles-of-design

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