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    TOURISM Final Set of Lectures

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    Beka Florentino
    The document provides an overview of key concepts in tourism marketing and management. It discusses identifying target markets and segments, and how tourism suppliers interact to package and sell tours to consumers through intermediaries like travel agents. It also summarizes regulations around airline operations and codes, as well as concepts like timesharing, franchising, and types of tourism like sports and leisure tourism.

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    TOURISM Final Set of Lectures

    Uploaded by

    Beka Florentino
    52 views30 pages
    The document provides an overview of key concepts in tourism marketing and management. It discusses identifying target markets and segments, and how tourism suppliers interact to package and sell tours to consumers through intermediaries like travel agents. It also summarizes regulations around airline operations and codes, as well as concepts like timesharing, franchising, and types of tourism like sports and leisure tourism.

    Original Description:

    Eto yung long quiz sa friday.

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    The document provides an overview of key concepts in tourism marketing and management. It discusses identifying target markets and segments, and how tourism suppliers interact to package and sell tours to consumers through intermediaries like travel agents. It also summarizes regulations around airline operations and codes, as well as concepts like timesharing, franchising, and types of tourism like sports and leisure tourism.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    52 views30 pages

    TOURISM Final Set of Lectures

    Uploaded by

    Beka Florentino
    The document provides an overview of key concepts in tourism marketing and management. It discusses identifying target markets and segments, and how tourism suppliers interact to package and sell tours to consumers through intermediaries like travel agents. It also summarizes regulations around airline operations and codes, as well as concepts like timesharing, franchising, and types of tourism like sports and leisure tourism.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 30

    LECTURES FOR PRINCIPLES OF TOURISM 2

    The management
    process responsible for
    identifying,
    anticipating and
    satisfying customer
    requirements
    profitably.
    • to put focus in the market
    required.
    • TARGET MARKET – preference
    market and how maximize the
    marketing expenses in the
    most effective way.
    • Answer the questions WHO,
    WHAT, WHEN, WHERE and
    HOW.
    • Define Tourism Market
    • Find Potential Tourism Market
    • Divide market into segments
    • Select market segment as a
    target
    • Existing and future sales
    potential for each segment
    • Amount of strength of
    competition
    • Ability to offer a marketing mix
    • Cost of servicing each segment
    • Each segment’s contribution to
    accomplishing overall business /
    community objectives.
    Business travelers
    Professional travelers
    Incentive travelers
    Special-interest

    travelers
    • Associations
    • Businesses
    • Exhibitions
    • Trade shows
    • Religious organizations
    • Political parties
    • Governments
    Suppliers
    (Transport carriers, Hotels, Restaurants and Other services

    1
    4
    3
    WHOLESALE TOUR
    OPERATORS
    CORPORATIONS / RETAIL TRAVEL
    ORGANIZATIONS AGENT
    2

    RETAIL TRAVEL
    AGENT

    Ultimate Buyers: Travelers / Consumers


    Advance
    block Combine
    booking products into

    Tour operator Accommodation

    Sells directly

    Transport
    Package Customers
    services
    tour/Inclusive
    tour
    Sell through
    intermediary
    Destinations and
    other tour
    services

    Travel agents
    Airline regulation
    Airline deregulation
    Hub and Spoke
    system
    Airline, city and
    carrier codes
    1 Freedom
    st

    BANGKOK MALAYSIA MALAYSIA SINGAPORE SINGAPORE

    A THAI AIRCRAFT FLIES FROM


    BANGKOK TO SINGAPORE BY
    OVER FLYING MALAYSIA
    2 Freedom
    nd

    BANGKOK KUALA LUMPUR SINGAPORE

    A THAI AIRCRAFT FLIES FROM BANGKOK


    AND STOPS IN KUALA LUMPUR FOR
    REFUELING THEN FLIES TO SINGAPORE
    3 Freedom
    rd

    BANGKOK KUALA LUMPUR

    A THAI AIRCRAFT FLIES FROM BANGKOK


    TO MALAYSIA TO DROP OFF THAI
    PASSENGERS IN KUALA LUMPUR
    4 Freedom
    th

    BANGKOK KUALA LUMPUR

    A THAI AIRCRAFT FLIES FROM BANGKOK


    AND STOPS IN KUALA LUMPUR TO PICK
    UP PASSENGERS FROM KUALA LUMPUR
    TO FLY TO BANGKOK
    5 Freedom
    TH

    BANGKOK KUALA LUMPUR SINGAPORE

    A THAI AIRCRAFT FLIES FROM BANGKOK


    TO SINGAPORE FO PICK UP PASSENGERS
    FROM KUALA LUMPUR, THEN FLIES TO
    SINGAPORE
    • Timesharing
    • Rules
    and regulations
    for the accreditation
    of hotels and other
    accommodations
    establishments
     franchising
    Rules and regulations

    for the accreditation


    of restaurant and
    other food service
    establishments
    Refreshment of one's
    mind or body after
    work through activity
    that amuses or
    stimulates.
     A force that allows
    individuals to consider
    and reflect on the values
    and realities that are
    missed in the activities
    of daily life.
    refers to travel which
    involves either viewing
    or participating in a 
    sporting event staying
    apart from their usual
    environment.
    1. AMADEUS (1A) – used
    throughout the world.
    Ex: Air France, Lufthansa,
    Continental Airlines
    2. ABACUS (IB) – mostly
    used in Asia.
    Ex: Singapore Airlines
    3. GALILEO (IG) – used by the
    United Airlines.
    Ex: N.A, S.A, Europe and Asia
    market
    4. APOLLO (IV) – used in Mexico
    and USA.
    5. WORLDSPAN (IP) – used by
    USA.
    Ex: Northwest and Delta Airlines
    6. AXESS (IJ) – first used by
    Japan Airlines; exclusively
    within Japan.
    7. FANTAZIA (IZ) – used
    within Oceania, Australia
    Ex: Qantas Airways
    8. INFINI (IF) – Abacus
    helps Nippon Airways
    to develop this system.
    9. SEBRE (W) – similar to
    Abacus.
    Ex: American Airlines

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