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TOURISM Final Set of Lectures

The document provides an overview of key concepts in tourism marketing and management. It discusses identifying target markets and segments, and how tourism suppliers interact to package and sell tours to consumers through intermediaries like travel agents. It also summarizes regulations around airline operations and codes, as well as concepts like timesharing, franchising, and types of tourism like sports and leisure tourism.

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Beka Florentino
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72 views30 pages

TOURISM Final Set of Lectures

The document provides an overview of key concepts in tourism marketing and management. It discusses identifying target markets and segments, and how tourism suppliers interact to package and sell tours to consumers through intermediaries like travel agents. It also summarizes regulations around airline operations and codes, as well as concepts like timesharing, franchising, and types of tourism like sports and leisure tourism.

Uploaded by

Beka Florentino
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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LECTURES FOR PRINCIPLES OF TOURISM 2

The management
process responsible for
identifying,
anticipating and
satisfying customer
requirements
profitably.
• to put focus in the market
required.
• TARGET MARKET – preference
market and how maximize the
marketing expenses in the
most effective way.
• Answer the questions WHO,
WHAT, WHEN, WHERE and
HOW.
• Define Tourism Market
• Find Potential Tourism Market
• Divide market into segments
• Select market segment as a
target
• Existing and future sales
potential for each segment
• Amount of strength of
competition
• Ability to offer a marketing mix
• Cost of servicing each segment
• Each segment’s contribution to
accomplishing overall business /
community objectives.
Business travelers
Professional travelers
Incentive travelers
Special-interest

travelers
• Associations
• Businesses
• Exhibitions
• Trade shows
• Religious organizations
• Political parties
• Governments
Suppliers
(Transport carriers, Hotels, Restaurants and Other services

1
4
3
WHOLESALE TOUR
OPERATORS
CORPORATIONS / RETAIL TRAVEL
ORGANIZATIONS AGENT
2

RETAIL TRAVEL
AGENT

Ultimate Buyers: Travelers / Consumers


Advance
block Combine
booking products into

Tour operator Accommodation

Sells directly

Transport
Package Customers
services
tour/Inclusive
tour
Sell through
intermediary
Destinations and
other tour
services

Travel agents
Airline regulation
Airline deregulation
Hub and Spoke
system
Airline, city and
carrier codes
1 Freedom
st

BANGKOK MALAYSIA MALAYSIA SINGAPORE SINGAPORE

A THAI AIRCRAFT FLIES FROM


BANGKOK TO SINGAPORE BY
OVER FLYING MALAYSIA
2 Freedom
nd

BANGKOK KUALA LUMPUR SINGAPORE

A THAI AIRCRAFT FLIES FROM BANGKOK


AND STOPS IN KUALA LUMPUR FOR
REFUELING THEN FLIES TO SINGAPORE
3 Freedom
rd

BANGKOK KUALA LUMPUR

A THAI AIRCRAFT FLIES FROM BANGKOK


TO MALAYSIA TO DROP OFF THAI
PASSENGERS IN KUALA LUMPUR
4 Freedom
th

BANGKOK KUALA LUMPUR

A THAI AIRCRAFT FLIES FROM BANGKOK


AND STOPS IN KUALA LUMPUR TO PICK
UP PASSENGERS FROM KUALA LUMPUR
TO FLY TO BANGKOK
5 Freedom
TH

BANGKOK KUALA LUMPUR SINGAPORE

A THAI AIRCRAFT FLIES FROM BANGKOK


TO SINGAPORE FO PICK UP PASSENGERS
FROM KUALA LUMPUR, THEN FLIES TO
SINGAPORE
• Timesharing
• Rules
and regulations
for the accreditation
of hotels and other
accommodations
establishments
 franchising
Rules and regulations

for the accreditation


of restaurant and
other food service
establishments
Refreshment of one's
mind or body after
work through activity
that amuses or
stimulates.
 A force that allows
individuals to consider
and reflect on the values
and realities that are
missed in the activities
of daily life.
refers to travel which
involves either viewing
or participating in a 
sporting event staying
apart from their usual
environment.
1. AMADEUS (1A) – used
throughout the world.
Ex: Air France, Lufthansa,
Continental Airlines
2. ABACUS (IB) – mostly
used in Asia.
Ex: Singapore Airlines
3. GALILEO (IG) – used by the
United Airlines.
Ex: N.A, S.A, Europe and Asia
market
4. APOLLO (IV) – used in Mexico
and USA.
5. WORLDSPAN (IP) – used by
USA.
Ex: Northwest and Delta Airlines
6. AXESS (IJ) – first used by
Japan Airlines; exclusively
within Japan.
7. FANTAZIA (IZ) – used
within Oceania, Australia
Ex: Qantas Airways
8. INFINI (IF) – Abacus
helps Nippon Airways
to develop this system.
9. SEBRE (W) – similar to
Abacus.
Ex: American Airlines

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