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Classifying Audience 1

This document discusses different ways to classify audiences for advertising purposes. It describes demographics as analyzing characteristics like age, gender, and income. Psychographics examines psychological attributes like personality and lifestyle. Standard occupational classification categorizes people by their job. The document then provides examples of ads and analyzes the target audiences based on visuals, messaging, and other context clues.

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78 views7 pages

Classifying Audience 1

This document discusses different ways to classify audiences for advertising purposes. It describes demographics as analyzing characteristics like age, gender, and income. Psychographics examines psychological attributes like personality and lifestyle. Standard occupational classification categorizes people by their job. The document then provides examples of ads and analyzes the target audiences based on visuals, messaging, and other context clues.

Uploaded by

api-545629335
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Classifying audience

In adverts
Audience classifications
• Demographics – is the collection and analysis of general characteristics about groups of
people and populations, such as age, gender, and income. Demographic data is used by
businesses to develop marketing strategies and advertising campaigns, and for responding to
changes in consumer demand.

• Psychographics - to describe consumers on psychological attributes. Psychographics is co-


existing with the study of personality, values, opinions, attitudes, interests, and lifestyles.
Demographics explain “who” your buyer is, while psychographics explain “why” they buy.

• Standard Occupational classification - is a governmental system used to categorize the


economic and social classes of occupants depending on job type. In the UK this is used by
Media producers to define their target audiences.
Baby products
In this campaign ad for a baby product we can clearly see the target audience
for this campaign are parents with newborn babies. Particularly women as they
are known to be more ‘hands on’ than men. The ad is more driven to the
female perspectives due to the bold purple colour all over the campaign and
purple being connoted to a ‘girlish’ colour we can evidently see that this was
targeted more towards mothers than they were fathers. In the picture it is of a
mother and her baby both entertained with the product ebing advertised to
the side. This could convey the meaning that they are both happy due to the
product. Signifying the importance of having this product to have a healthy
relationship with your baby.
Household cleaning products
This household cleaning advertisement is for a company that
pushes its agenda of keeping homes clean and ‘fresh’. The
slogan ‘the freshness of febreeze’ is selling the audience that
once you buy the product your house will be fresh. The brand
name is called ‘mr clean’, using such a name already tells the
audience it is a cleaning product. The woman standing next to
the mascot for the brand can be stereotypical as women are
seen as the one that look after the house while the man is out
working to support the income of the house.
Porsche “The Heist” Trailer
In this promotional ad for a car made by Porsche it is
targeting an audience through a story of how remarkable a
person can be when they drive one of their car. They will
push this ad to people who want to experience a type of
thrilling illegal adventure in their life and to do that they
would need a Porsche. In this ad we see the thrilling race
start at the night time, once ordinary people but they
become some what like vigilantes.
perfume In this ad we see a perfume ad featuring a world wide
celebrity. The target audience are categorized into
people who are interested in the brand, fans of the
celebrity, and who are male. In the storyline for this ad
we have a voice over that speaks of inspiring words while
a storyline of the celebrity in his life with other clips of
kids and their goals. It is screening the message of how
you can reach your goal and be just like the celebrity in
the video with hard work and obviously their perfume.
Life insurance

In this poster we can see a girl grieving over her loved one with her hand
touching the gravestone with words over the poster saying, ‘ if you died
today, who would take care of your family’. The target audience if people
with families and making them think about the future telling them its better
late than never to get life insurance. The loneliness of the girl by herself will
add to the emotional aspect the poster is trying to get across making them
think about how important life insurance is.

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