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    Growth of B2B: Archbold Katsande

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    Archbold Victor Katsande
    This document discusses the growth strategies of several top Business-to-Business (B2B) companies globally. It outlines the major strategies that Infosys, Accenture, Convergys, Firstsource, and research firm nChannel employ to drive growth. These include investing in digital capabilities, re-skilling workforces, strategic partnerships, expanding localization, leveraging analytics tools, and focusing marketing efforts on high-value accounts.

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    Growth of B2B: Archbold Katsande

    Uploaded by

    Archbold Victor Katsande
    23 views9 pages
    This document discusses the growth strategies of several top Business-to-Business (B2B) companies globally. It outlines the major strategies that Infosys, Accenture, Convergys, Firstsource, and research firm nChannel employ to drive growth. These include investing in digital capabilities, re-skilling workforces, strategic partnerships, expanding localization, leveraging analytics tools, and focusing marketing efforts on high-value accounts.

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    Strategies to grow a B2B business

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    b2b_by_archbold_katsande

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    This document discusses the growth strategies of several top Business-to-Business (B2B) companies globally. It outlines the major strategies that Infosys, Accenture, Convergys, Firstsource, and research firm nChannel employ to drive growth. These include investing in digital capabilities, re-skilling workforces, strategic partnerships, expanding localization, leveraging analytics tools, and focusing marketing efforts on high-value accounts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    23 views9 pages

    Growth of B2B: Archbold Katsande

    Uploaded by

    Archbold Victor Katsande
    This document discusses the growth strategies of several top Business-to-Business (B2B) companies globally. It outlines the major strategies that Infosys, Accenture, Convergys, Firstsource, and research firm nChannel employ to drive growth. These include investing in digital capabilities, re-skilling workforces, strategic partnerships, expanding localization, leveraging analytics tools, and focusing marketing efforts on high-value accounts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    GROWTH OF B2B

    ARCHBOLD KATSANDE
    TOP TEN BPO COMPANIES GLOBALLY

    Consultancy, Technology, Consultancy, Information Portfolio Management, Audit Procurement, Supply IT and Security Consulting,
    Digital and Operations technology and Risk Management Chain, Finance Software Development

    Finance and Accounting Call Center, Digital Information Technology, Finance and Accounting, Consultancy, Data
    Business Solutions Finance and Accounting Supply Chain Analytics and Cloud
    Management, Digital Services
    Solutions

    Source: www.thedailyrecords.com
    MAIN GROWTH STRATEGIES: INFOSYS
     Infosys Limited is an Indian multinational
    corporation that provides business consulting,
    information technology and outsourcing services.

    Major Strategies

     Scale Agile Digital – Invest in digital capabilities and


    priority service

     Energize the core - Infuse Artificial Intelligence and


    automation

     Re-skill the workforce – Re-skill talent at scale for


    both the firm and clients.

     Expand localization – Hire locally in markets, local


    delivery and training
    MAIN GROWTH STRATEGIES: ACCENTURE
     Accenture is a Fortune Global 500 company, providing a broad range of
    services and solutions in strategy, consulting, digital, technology and
    operations.

    Major Strategies

     Utilize high growth markets - Accenture has targeted Banking and


    Insurance, Communications, Life Sciences and Health, Retail and
    Consumer, and Energy and Utilities.

     Build competencies and an infrastructure in disruptive technologies


    organically or through tuck-in acquisitions – Accenture has invested $400M
    in cloud technologies over the past few years.

     Outcome based engagements – Establish processes which enable payment


    when the desired outcome is achieved.

    Source:www.forbes.com
    TOP TEN BPO COMPANIES IN THE PHILIPPINES
    MAIN GROWTH STRATEGIES: CONVEGYS
     Convergys products include agent assisted, self-
    service and care software tailored to the
    communications, financial services, technology,
    retail, healthcare.

    Major Strategies

     Strategic partnerships – The company partnered with


    Intervoice which is a market leader in Interactive
    Voice Response (IVR).

     Outsourcing long-term growth duties – The company


    contracted Marketing Solutions Strategist to cater
    for its long-term growth.

     Expand localization – Hire locally in markets, local


    delivery and training.
    TOP TEN BPO COMPANIES IN INDIA
    MAIN GROWTH STRATEGIES: FIRSTSOURCE
     Firstsource Solutions Limited provides customized
    business process management to customers in the
    banking and financial services, customer services,
    telecom and media, and healthcare sectors

    Major Tools

     Agent customer pairing - matching customers to the


    right agents based on behavior mapping of
    customers

     Lead prioritization – Use of analytics to generate


    probability of conversion for each lead

     Propensity to churn – Using analytics to identify high


    risk customers and arranging proactive callbacks to
    solve their problems
    MAIN GROWTH STRATEGIES: RESEARCH FIRMS
     nChannel is a cloud-based research firm which provide
    firms with integration tools they need to connect their
    systems and deliver better customer experiences.

    Major Proposals

     Focus On the Most Profitable Accounts and Their Decision


    Makers - 80% of the profit comes from just 20% of your
    customers who have bought from you frequently or
    placed orders with high transaction values.

     Increase Spending With Extended Line of Credit - less


    than 10% of B2B purchases are made with credit or debit
    cards. B2B customers want different ways to make
    payments so they can reduce financing cost and facilitate
    cash flow.

     Inspire purchase with case studies - 73% of B2B buyers use


    case studies to aid in their decision-making process.

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