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    Giorgio Armani Presentation

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    Rima mhmd
    Giorgio Armani currently operates in 5 sectors: scents, watches, furniture, cosmetics, and fashion. The company is proposing a new project to expand into home goods to generate positive publicity by following competitors like Versace, Bulgari, and Ferragamo into additional product lines. However, this expansion risks diluting the Armani brand and could be negatively impacted by unstable market conditions in the travel and luxury industries, which often follow economic cycles.

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    Giorgio Armani Presentation

    Uploaded by

    Rima mhmd
    119 views7 pages
    Giorgio Armani currently operates in 5 sectors: scents, watches, furniture, cosmetics, and fashion. The company is proposing a new project to expand into home goods to generate positive publicity by following competitors like Versace, Bulgari, and Ferragamo into additional product lines. However, this expansion risks diluting the Armani brand and could be negatively impacted by unstable market conditions in the travel and luxury industries, which often follow economic cycles.

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    giorgio armani presentation

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    Giorgio Armani currently operates in 5 sectors: scents, watches, furniture, cosmetics, and fashion. The company is proposing a new project to expand into home goods to generate positive publicity by following competitors like Versace, Bulgari, and Ferragamo into additional product lines. However, this expansion risks diluting the Armani brand and could be negatively impacted by unstable market conditions in the travel and luxury industries, which often follow economic cycles.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    119 views7 pages

    Giorgio Armani Presentation

    Uploaded by

    Rima mhmd
    Giorgio Armani currently operates in 5 sectors: scents, watches, furniture, cosmetics, and fashion. The company is proposing a new project to expand into home goods to generate positive publicity by following competitors like Versace, Bulgari, and Ferragamo into additional product lines. However, this expansion risks diluting the Armani brand and could be negatively impacted by unstable market conditions in the travel and luxury industries, which often follow economic cycles.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    GIORGIO ARMANI

    RIMA
    185040101111093
    Current Sectors of activities

    01 02 03

    Scents Watches Furniture

    04 05

    Cosmetics Fashion
    GIORGIO ARMANI
    NEW PROJECT PROPOSAL
    Strategic reasons

    Versace
    Bulgari
    ferragamo
    ADVANTAGES

    Generating positive publicity


    RISKS

    Unstable
    market
    conditions

    Dilution of
    Travel and
    luxury industries
    brand
    follows the same
    economic cycle
    GIORGIO ARMANI
    “elegance is not about
    being noticed, its about
    being remembered”

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