Why You Need To Catalog Your Content

Why You Need to Catalog Your Content...
But Can’t!
• Ahson Ahmad
• EVP & Chief Product Officer, Ripcord
Agenda
• Benefits of Cataloging Content
• New Problems of Scale
• Why Current Solutions Break
• Emerging Technology Solutions
Organize, classify, and
index your content
What does it mean Make it available to

to ‘catalog’ your everyone who needs it
content?
This includes all content,
not just digital native – i.e.
pesky paper!
Benefits of
Cataloging Your Content
(Recap)
Find Your Content
• More than a third of information workers’ time
is spent finding information and is found
slightly more than half of the time.
Benefits
• For an organization that employs 1,000 people,

that’s $5.7 million annually spent on
unsuccessful searches
- Melissa Webster (IDC)
Compliance
• New Privacy Laws
– General Data Protection Regulation (GDPR) – went live less
than a year ago
• Paper and Image content is included in GDPR!
Benefits
– CCPA in 2020 – California

• 11 other states following
– PIPEDA in Canada
– Brazil, Japan, China with their own laws
• Comply with Regulatory and Corporate records, retention
and disposition laws
Security!
• In 2018, 5 million data records were lost
or stolen worldwide every single day – 58
records per second!
Benefits
• Cost of a data breach is on average, $3.6M

or $141 per record
• Tagging PII data allows the ability to
secure them better
Digital Transformation
• More than 50% of respondents reported having difficulty
getting status or visibility into document-based business
processes.
• 72% said that improving document-based business
Benefits
processes would increase both customer satisfaction and

brand value.
• 82% believed that taking the friction out of back- and
front-office business processes was essential for improving
customer experience.
- Document Disconnect (IDC)
Go Green!
• 35% of all trees cut down are used to make paper
• Environmental Protection Agency states that paper mills
are among the worst polluters of any industry in the US.
• Recycling causes 35% less water pollution and 74% less
Benefits
air pollution than making new paper.

• One ton (2000 pounds) of recycled paper can save 17
trees, 380 gallons of oil, 3 cubic yards of landfill space,
4000 kilowatts of energy, and 7000 gallons of water.
New Problems
of Scale
Digital Content
Problems
- Data Age 2025 (IDC, 2017)

Digital Content
Problems
- Data Never Sleeps 6.0 (DOMO)

Digital Content
Every two years, we generate 90%

Problems
of the worlds’ data.

- IBM (‘What is Big Data?’, 2015)
Paper Still Exists
Problems
- Statista (2019)
Paper Still Exists
Problems
- McKinsey & Company (RISI)

Internet of Things
Problems
- 2018 Internet Trends Report,

Mary Meeker (Kleiner Perkins)
Internet of Things
• By the year 2020, the IoT will comprise
more than 30 billion connected devices
Problems
• It would take a lifetime to manually

analyze the data produced by a single
sensor on a manufacturing assembly line
- Tim Stack, Cisco Blog (2018)
Content Landfills
• As uncatalogued content fills up
repositories, you end up with ROT -
Problems
redundant, obsolete and trivial

information
• According to the Harvard Business
Review, less than 1% of unstructured
data is analyzed or used at all
Why Existing
Solutions Break
Manual Indexing
• It’s costly…
• It’s error prone…
• But at the rate of content being
Solutions
Existing
created, humans will be unable to keep

up with content cataloguing needs
Autoclassification/Extraction
• Works well for a fixed set of templates
• Template design requires a lot of
specialized skill
Solutions
Existing
• Template building is also time

consuming
• Not scalable
Manual Digitzation/Scanning
• Manual labor / $$$
• Around 5 billion bankers boxes in the US alone
• With privacy laws, that content may need to be
Solutions
Existing
retrievable to allow ‘right-to-forget’ and ‘opt-out’

laws
• Previous ‘cold storage’ content may require more
access – traditional boxed paper content may
need to be digitized
A Look at
Young & Emerging Tech
Technology
Cloud + Mobile
Young

Cloud
• With unprecedented amounts of content,
look to cloud for scale of processing and
Technology
always on, ubiquitous access

• Cloud is finally experiencing wide
Young
enterprise adoption
Technology
Cloud
Young
- Cloud Computing Survey (IDG, 2018)

Technology
Mobile
Young
- Maximizing Mobile Value

Oxford Economics (2018)
*EPD = employer-provided devices
Mobile
• “Mobile” devices are
appearing in new
Technology
ways, for example

multi-function
printers with fully
Young
functional Android
tablets and keyboards
Microservices
• An architecture pattern developed to handle
massive scale while maintaining agility
Technology
• In order to process the massive content

cataloging problem, microservices employ a
Young
polyglot architecture pattern to leverage

different technologies together with scale
Artificial Intelligence &
Technology
Machine Learning
Emerging
(AI / ML)
Technology
AI / ML
Emerging

Technology
AI / ML
Emerging

AI / ML
• Template-less technologies now enabling
massive content cataloguing possibilities
Technology
• RPA (robotic process automation)

Emerging
leverages AI/ML to automate mundane

cataloguing and business process
automation tasks
Technology
AI / ML
Emerging

AI / ML
• Expect more context driving
personalization for content discovery
Technology
• Systems will be able to surface

Emerging
insights automatically
• Content must be catalogued in some
way for this to work!
Emerging
Technology
AI / ML
Robots
• AI / ML is being mixed with physical
robotics to perform autonomous
Technology
knowledge worker tasks

Emerging
• Can help with automating tasks at

scale that require enormous physical
labor and workforces
Emerging
Technology
Robots
Summary
• Content trends indicate unmanageable volumes are
here to stay
• Look into autonomous technologies for scale:
Robots, RPA, ML, AI, NLP
• Cloud is no longer a bad word in the enterprise
• Capture paper at the edges to catalog content faster
Questions?
How Many Staples?
Guess how many staples (removed by our robots) in the jar.
The attendee with the closest guess wins a DJI Mavic Pro Drone!
Winner Announced
Wednesday
5:45PM (MUST PICK UP PRIZE TO WIN)
Race the Robot!
Try to remove staples faster than our robot.
Five racers at a time.
The human who “wins” gets a
DJI OSMO MOBILE 2!
Race Times
Tuesday Wednesday
2:30PM 1:30PM
OSMO
MOBILE 2 6:45PM 6:00PM
6:30PM
To Learn More
Come to the Ripcord Booth
Solution Demo Session:

There's Gold in them thar Hills:
extracting value from piles of paper in the energy sector
Today
5:05PM
Demo Zone - Solutions Lounge
Harbor Ballroom Level 2

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Why You Need to Catalog Your Content...

What does it mean Make it available to

• For an organization that employs 1,000 people,

– CCPA in 2020 – California

• Cost of a data breach is on average, $3.6M

processes would increase both customer satisfaction and

air pollution than making new paper.

- Data Age 2025 (IDC, 2017)

- Data Never Sleeps 6.0 (DOMO)

Every two years, we generate 90%

of the worlds’ data.

- McKinsey & Company (RISI)

- 2018 Internet Trends Report,

• It would take a lifetime to manually

redundant, obsolete and trivial

created, humans will be unable to keep

• Template building is also time

retrievable to allow ‘right-to-forget’ and ‘opt-out’

- 2018 Internet Trends Report,

always on, ubiquitous access

- Cloud Computing Survey (IDG, 2018)

- Maximizing Mobile Value

ways, for example

• In order to process the massive content

polyglot architecture pattern to leverage

- 2018 Internet Trends Report,

- 2018 Internet Trends Report,

• RPA (robotic process automation)

leverages AI/ML to automate mundane

- 2018 Internet Trends Report,

• Systems will be able to surface

knowledge worker tasks

• Can help with automating tasks at

Solution Demo Session:

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