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Business Proposal: Group 6

Group 6 proposes opening a café called Café Delight in Kharghar, Navi Mumbai. The café will be operated by Angel Beverages Ltd. and aims to serve quality coffee, food and provide a comfortable space for students, professionals and young people in the area. A market survey found demand for a café in Kharghar. The café will offer coffee, snacks, WiFi and seating. Financial projections estimate a capital requirement of Rs. 34 lacs and annual sales of Rs. 45 lacs. The proposal seeks to take advantage of the lack of cafés in Kharghar by providing a relaxed space for the local community.

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Pooja Pabari
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158 views32 pages

Business Proposal: Group 6

Group 6 proposes opening a café called Café Delight in Kharghar, Navi Mumbai. The café will be operated by Angel Beverages Ltd. and aims to serve quality coffee, food and provide a comfortable space for students, professionals and young people in the area. A market survey found demand for a café in Kharghar. The café will offer coffee, snacks, WiFi and seating. Financial projections estimate a capital requirement of Rs. 34 lacs and annual sales of Rs. 45 lacs. The proposal seeks to take advantage of the lack of cafés in Kharghar by providing a relaxed space for the local community.

Uploaded by

Pooja Pabari
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS PROPOSAL

Group 6
Ankush Patodi (19)
Deepak Choubey (45)
Parul Gupta (17)
Rimsha Shaikh (20)
Sufiyan Shaikh (43)
Vinith Nair (47)
Vivek Prasad (41) café delight- the lighter
part of LIFE
FLOW OF PRESENTATION

1. Introduction
2. Company Description
3. Product & Services
4. Store Layout
5. Market Survey Summary
6. Marketing Plan
7. Operational plan
8. Estimated Financial Detail
INTRODUCTION

Kharghar, Navi Mumbai is an institutional area.

It has five big colleges and many high schools.

 It has also good pool of young working professionals


around.

 But since there is not a single coffee house,we


treated it as an opportunity.
COMPANY DESCRIPTION
 Angel Beverages Ltd. was formed in September 2009 by
its founder Mr. Anurag Kashyap.

 Our marketing management team comprises of seven


members, Ankush Patodi, Deepak Choubey, Parul Gupta,
Rimsha Shaikh, Sufiyan Shaikh, Vinith Nair, Vivek
Prasad. The team is headed by Mr. Vinith Nair.
MISSION STATEMENT

 “To provide a friendly, comfortable ambience where customer can


receive quality refreshments, services and entertainment at a
reasonable price.”
COMPANY GOALS
 To establish as a preferred brand-name amongst youngsters &
professionals.

 To explore & capitalize untapped market domains.

 To grow knowledge of expertise in, the preparation & serving of


specialty coffee.

 Maintain consistency in serving the highest quality products.

 To become a nationally competitive organization by opening more


outlets in different areas of Navi Mumbai as well as Mumbai.
COMPANY OBJECTIVES
 To provide wide varieties of coffee.

 To provide customers a place to spend quality time.

 Target to capitalize a customer base of half a million by


end of 3 years.

 To introduce our in house products like cookies,


brownies and cakes.
COMPANY PHILOSOPHY
 We, at Angel Beverages Ltd, plan to provide an unique and
enjoyable experience to all our guests and make them feel
comfortable and welcome. We believe in serving the finest
coffee and cuisine at great value prices.

 Our friendly and efficient brew masters prefer serving coffee


with a smile, thus, making Café Delight 'the lighter part of
LIFE'.

 Our aim is to passionately deliver the highest levels of


experiential services and so, we are driven by an insatiable
thirst for excellence.
PRODUCT & SERVICES
 Café ambience
 Quality light food and beverages

 Warm and friendly service


 Book Lounge

 Wi-Fi Internet connection for customers


 Plug n Play music
STORE LAYOUT
WHY MARKET SURVEY IS REQUIRED?
MARKET SURVEY SUMMARY
MARKET SURVEY SUMMARY
MARKET SURVEY SUMMARY

AVERAGE MONEY SPENT BY A


CONSUMER ON SINGLE VISIT

RS.0 - RS.100
RS.100 - RS.200
RS.200 - RS.300
RS.300 - RS. 400
More
MARKET SURVEY SUMMARY
MARKETING PLAN

 Market research

 Find out whether there is an existing market for our


product or not

 Competitor analysis

 SWOT analysis
 Strength
No organized player in the market

A big target segment to cater

Target segment of youth who are will to try to new things

Location

 Weakness
Limited capital to work with

Lack of experience in the field


 Opportunity

First to enter

 Threat

Number of competitors

Price difference
MARKETING MIX
 Product

Store layout

Services

Different variety of coffees

 Price

Any where between Rs 35 -75

 Place

Placed near Patel Heritage so it would be in a hub of students and professionals


 Promotion – Objective – inform and persuade

Direct marketing
Radio ,news papers and magazines

Publicity
Organizing events ,promoting events

Internet

Customer service
STP
 Segmentation

Demographics

Age : 18 -35 ,35-60


Income : 15000 +

Occupation

Students and professionals

Behavior

Occasions – regular
Benefits – quality ,service ,economic
 Targeting

The target segment would constitute of people with age group of 18 -60 who
are either students or professionals who are earning 15000+ ,who seek benefit in
terms of quality of service and product ,ambiance and a place to relax and talk

 Positioning

Good ambiance

Friendly service

Fair prices
It would be positioned as a place where all the above things are found and it
would be kind of a stress buster image
 Positioning statement

Coffee house that offers best coffee with reasonable price


,great service and amazing ambiance.

Tagline : café delight – the lighter part of LIFE


OPERATIONAL PLAN
Stages of development:
Estimated budget for product and other Requirements required to run
The coffee house is Rs. 23.80 lacs

Steps required to run our coffee house effectively:

 Place orders regarding raw materials & finished products to suppliers.

 Negotiate purchase orders with local retailers

 Process & deliver customer orders timely & efficiently.

 Preparing & maintaining proper invoices for orders placed.

 Implement advertising and promotional plan.


 
Risks involved:
The following events could pose problems in smooth operation:

 Irregular supply of raw materials & food imported from suppliers.

 Loss of key supplier, which would result in paying higher rates for products.

 Logistic problems would cause significant delays in fulfilling orders

 To avoid these problems, we will:

 Further develop supplier network in other parts of our country

 Seek out back up suppliers in other markets


Suppliers

 H & B Distributors

 Bean-King Exporters

 SweetBite Destination
Quality control:

 We will hire a quality control manager to inspect the


products.

Land and equipment requirement:

 We will take shop on lease.

 We will purchase a coffee brewing machine, cold


storage, ovens and other equipments.
Hiring and training of employees:
 We have planed to hire professional and
responsible employees
 We have planed to conduct multiple
interviews with prospective candidate.
 We have planed to implement 60 or 90 days
probationary period
 Employee training is obviously very
important to ensure quality.
 Retaining employees
ESTIMATED FINANCIAL DETAIL
 Capital Required:- Rs. 34 lacs

 Assets:- Rs.11.80 lacs

 Sales:- Rs. 45 lacs

 Raw Material:- Rs. 40/ customer


ESTIMATED FINANCIAL DETAIL

 Payment to Employee:- Rs. 4.03 lacs

 Electricity Expenses:- Rs. 1.80 lacs

 Housekeeping Expense:- Rs. 24,000

 Administrative Expense:- Rs. 4.22 lacs


ESTIMATED FINANCIAL DETAIL
 Entertainment:- Rs. 55,780

 Advertising Expense:- Rs. 2.80 lacs

 Interior Designing:- Rs. 8 lacs

 Miscellaneous Expense:- Rs. 2 lacs


Queries Please
THANK YOU!!!

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