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Jeremiah's List: Jeremiah Owyang Keeps An

This document analyzes the SlideShare usage of corporate social strategists. It finds that most joined in 2008 as SlideShare grew in popularity. The top presentations shared covered topics like social media strategy and networking statistics. The most active strategists uploaded the most content and had the most views, shares, and followers on SlideShare. However, many strategists were still only viewing content instead of contributing. The document provides advice to strategists on how to better utilize and promote their content on SlideShare.

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67 views19 pages

Jeremiah's List: Jeremiah Owyang Keeps An

This document analyzes the SlideShare usage of corporate social strategists. It finds that most joined in 2008 as SlideShare grew in popularity. The top presentations shared covered topics like social media strategy and networking statistics. The most active strategists uploaded the most content and had the most views, shares, and followers on SlideShare. However, many strategists were still only viewing content instead of contributing. The document provides advice to strategists on how to better utilize and promote their content on SlideShare.

Uploaded by

bm76
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Jeremiah’s List

Jeremiah Owyang keeps an


annual list of Corporate Social
Strategists
on the Buy/Brand side

Marshall Kirkpatrick of
ReadWriteWeb
analyzed their Twitter usage

Here we analyze their


SlideShare usage
What are they sharing?
Top tags on Corporate Social Strategist content, 2006-
2011
First 5
When did they join SlideShare?
Nial Cook, Hill & Knowlton 10/4/06

Philippe Borremanns, Van Marcke


Group 10/4/06

Craig Cmehil, SAP 10/5/06


Early adopters: Most joined in 2008
Meanwhile, SlideShare grew from 35 to 45
million unique visitors/mo in the last 6
Alan Lepofsky, IBM 10/5/06 months
Last 5
Fran Sansalone, Thomspon Reuters 8/14/10
Erin Macartney, PAMF 8/4/10
Keith Boswell 7/28/10
Zoya Fallah, Cisco 6/29/10
Christine Morrison, Intuit 6/2/10
Scott Monty, Ford 3/25/07
Top 5 Presentations

By Corporate Social Strategists


Social Media Strategy
#1 Most Viewed presentation by
Corporate Social Strategist
http://www.slideshare.net/vaninadelo
belle/social-media-strategy-392440

Vanina Delobelle
Sears
E-commerce Product Management

#1
Social Networking
Statistics And Trends
#2 Most Viewed presentation by a
Corporate Social Strategist
http://www.slideshare.net/onehalfam
azing/social-networking-statistics-and-
trends-presentation

Bob Hazlett
One Half Amazing

#2
Building a Community
with Social Media and
Web 2.0, Cisco Case Study
#3 Most Viewed presentation by a
Corporate Social Strategist
http://www.slideshare.net/lasandra5/l
everaging-social-media-and-web-20-in
-a-product-launch

LaSandra Brill
Cisco
Social Media Manager

#3
The e-commerce models
#4 Most Viewed presentation by
Corporate Social Strategist
http://www.slideshare.net/vaninadelo
belle/the-ecommerce-models

Vanina Delobelle
Sears
E-commerce Product Management

#4
“Oracle in the Cloud”
AWS Webinar
#5 Most Viewed presentation by
Corporate Social Strategist
http://www.slideshare.net/JustinKestel
yn/oracle-in-the-cloud-aws-webinar-pr
esentation

Justin Kestelyn
Oracle Technology Network

#5
Top 10 Presentations by Views
1. 105,888 Social Media Strategy
2. 80,111 Social Networking Statistics And Trends
3. 35,077
Building a Community with Social Media and Web 2.0 - A Cisco Product Launc
h Case Study

4. 30,026 The e-commerce models


5. 25,119 "Oracle in the Cloud" AWS Webinar
6. 20,368 The impact of corporate culture on enterprise social media
7. 20,238 360-degree Marketing
8. 17,330
Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009]
9. 15,942 Dave Knox - IEG 2008 Presentation on Youth Marketing
10. 10,125 2009 Marketing Quotes
Corporate Social Strategists
Usage Metrics
Here Comes the Power Laws

Blog post: Power law of participation, 2006


Uploads to SlideShare
The Core Contribution
Metric
LeeAase 108
skwilder 31
OSUSquire 23
vaninadelobelle 23
rickmans 22

Obviously, top uploaders also found in


top views list

Many strategists still in view-only mode


Followers on SlideShare
Most Followed
ConversationAgent 341
scottmonty 264
vaninadelobelle 186
rickmans 114
LeeAase 101

Followers help content go viral and


help increase the odds content will be
featured on the SlideShare homepage
Following on SlideShare
Following the Most
rickmans 112
vaninadelobelle 91
zenaweist 53
maverickwoman 38
kburbary 31

Following others is a core SlideShare


community activity

Subscribing to other people or


companies a sign of engagement
Shares, Favorites & Comments
Lower Threshold
Shares
Participation
The leaderboards for low-
threshold for participation
actions are similar

Shares (Twitter, Facebook,


email, etc) and Favorites
are one-click actions

Comments have a higher


threshold, and definitively
Top 5s
less active than sharing
Shares Favorites Comments
actions vaninadelobelle vaninadelobelle vaninadelobelle
LeeAase ConversationAgent jkuramot
onehalfamazing LeeAase ConversationAgent
ConversationAgent scottmonty LeeAase
rickmans lasandra5 scottmonty
Views on SlideShare
Most Views of their content
vaninadelobelle 234350
LeeAase 127256
onehalfamazing 87056
scottmonty 62773
ConversationAgent 60135

Most Embed Views of their


content
vaninadelobelle 13548
LeeAase 9748
adamclyde 7113
scottmonty 6370
JustinKestelyn 6074
Advice for Social Strategists
• Only 43% of you added
SlideShare to your LinkedIn
profile
• Share documents and videos
• Make more use of embeds
• Try Zipcast
• Have you company Go Pro
and get a Channel like this
• Build a SlideShare Network
like IBM or Dell
Questions?
@ross on twitter
[email protected]

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