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Topic 7-Four Lenses of SM

Strategy is formed from the cumulative wisdom and experience of managers. It may emerge as an organizational response to the environment. Strategy also focuses on the dynamics of interactions between managers and subordinates.

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Aleena Mir
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39 views6 pages

Topic 7-Four Lenses of SM

Strategy is formed from the cumulative wisdom and experience of managers. It may emerge as an organizational response to the environment. Strategy also focuses on the dynamics of interactions between managers and subordinates.

Uploaded by

Aleena Mir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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The Four lenses of strategy

2. The Experience lens

Strategy is a cumulative
wisdom or experience
of the managers.

1
The Four lenses of strategy
2. The Experience lens

Rationality
High

Low
High

Legitimacy
Innovation
High

2
The Four lenses of strategy
3. The Idea lens

The strategy may emerge


as a response of
organization to the
environment

3
The Four lenses of strategy
3. The Idea lens

Rationality
High

Low
High

Legitimacy
Innovation
High

4
The Four lenses of strategy
4. The Discourse lens

The strategy is focusing


the dynamics of
interactions among
managers and
subordinates.

5
The Four lenses of strategy
4. The Discourse lens

Rationality
High

Low
High

Legitimacy
Innovation
High

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