BUSINESS

INTELLIGENCE

Submitted by:
Group 7 Sec B
Brian Sequeira (2010072)
Deenbandhu Mishra (2010075)
Kishan Salian (2010089)
Roshan Roy (2010103)
Sourabh Prabhu Dessai (2010108)
Shivangi Pathak (2010111)
Business Intelligence Simply Stated
 BI is the use of any information to help determine the past, present,
and future health of your business and to facilitate making
intelligent decisions and taking effective action.
 The processes and information that enable you to do this can be
widely characterized as business intelligence.

COMPONENTS OF BUSINESS INTELLIGENCE

SYSTEMS
 The configuration depends on your objectives, your maturity, and of
course how much you are willing to spend to achieve these
objectives.
 Spreadmarts combination of data bridges and spreadsheets) are
typically used by organizations in early stages of maturity.
Important Components…
A data warehouse is a consolidation of data from many sources across various business subject
areas, arranged in a way that promotes access and interpretation of the data by business users.
A data warehouse is often viewed as a “single source of the truth” by the enterprise because it
integrates data from disparate sources.
Extraction, transformation, and loading (ETL) is the process that pulls data, does any
necessary transformations (such as data cleansing, data merging, and data aggregation), and
then loads it into the target database tables.
Data latency is an important consideration in the ETL process. Data latency refers to the time it
takes to extract data and have it available for the business community to use.
The data warehouse model is the unique arrangement of the database tables to capture
relationships among data that are more easily accessible and understandable by end-users of
the data
Metadata is “data about data”
There are two main kinds of metadata: IT metadata and business metadata.
IT metadata is information about the data warehousing processes, such as the extraction,
transformation, and loading process; error trapping; system usage; security; and overall
administration.
Important Components…
PERFORMANCE DASHBOARDS AND SCORECARDS
 It is not until this layer that the real value of your BI system comes to
fruition.
 Performance “dashboards” and “scorecards” enable rapid visual
assessment of important business metrics, often referred to as key
performance indicators (KPIs).
 BENEFIT IF IMPLEMENTED CAREFULLY
 If properly implemented and if properly maintained through constant
governance and refinement, BI systems can provide substantial
benefit to the health of your organization by allowing management to
make more effective decisions and take more prompt action.
 The specific BI configuration that you adopt depends on the needs
and maturity of your organization.
Starting Small
Organizations should determine which measures they need and how to present them.
Organizations should reinvest savings to continually improve.
Iterative, phased approach: Hospitals looking for real-world results are successfully
employing a simple iterative process focused on quick implementations. Instead of
investing years of IT, management, and consulting resources developing the perfect
metrics and scorecard, this approach focuses on creating a usable BI solution today and
then refining, improving, and evolving it over time based on experience.
Clear purpose: Everything starts with and flows from a clear purpose. At the top level,
purpose means the organization's strategy; at the lower levels, purpose is defined by
department goals and objectives.
Manageable scale: Once the strategy has been made clear, it is important to take a phased
approach toward implementation that focuses on early wins and refines the appropriate
metrics over time. In the early stages, less is more.
Feedback and retooling: Today's approach and measurements are sufficient only to
answer today's performance questions. In a rapidly changing hospital environment, your
program can take seemingly endless directions. The challenge is to align your
organizational mindset around what is important for your organization and BI program
today and be flexible to address future challenges and new variables that can affect your
organization tomorrow.
STRATEGIC AND FINANCIAL
PERFORMANCE USING BUSINESS
INTELLIGENCE SOLUTIONS
The process of decision making, regardless of the size of the
company, is a rather complex one, implying data processing,
information and knowledge.
The data warehouse (DW) and business intelligence (BI)
systems, as well as the Decisions Support Systems (DSS) are
designed to help the companies to answer in real time to
complex questions.
BUSINESS INTELLIGENT
BI is the process of combining the information from
several sources, and presenting the result in a form which can
be used in taking the business decisions.
STRATEGIC AND FINANCIAL PERFORMANCE
USING BUSINESS INTELLIGENCE SOLUTIONS
Type of BI application Activities that can take place / Questions that can be answered
Product analysis - Which is the product which has the highest profit margin or the highest
  contribution to the absolute value of the profit?
- Which are the products which bring the lowest profit margin
(unprofitable products)?
Marketing analysis Demographical analysis using information about customers and sales data,
  price sensitivity (elasticity of demand), consuming preferences.

Sales analysis Identifying trends, season analysis, and association of complementary

products (buying a package of products).
- Which is the sales tendency (trend) in the stores from a specific
demographical area?
Retail analysis Data analysis regarding retail orders, supplies analysis, stocks analysis.
Financial analysis The analysis of the profitability on departments, category of products,
  geographical locations, seasonality.

Budget planning The increase of the efficiency of a manufacture process by costs reduction,
  increasing the production, planning the next fiscal year

Balanced scorecard Defining performance indicators from a specific area, calculated from the
  existing information from the system.

Project Management analysis The analysis of the resources way of allocation, analysis of projects portfolio.
STRATEGIC AND FINANCIAL PERFORMANCE
USING BUSINESS INTELLIGENCE SOLUTIONS
BUSINESS INTELLIGENCE SOLUTIONS
The companies are interested in finding out which are the best products on the
market, the most profitable customer and which are the new products they need to
be more profitable.
Some BI solutions presented and trying to point out their strengths in the area:
Microsoft is one of the companies which offer integrated, powerful and comprehensive
solutions of business intelligence which allow performing data mining analysis,
reporting solutions with the support of Microsoft SQL Server Reporting Services.
Cognos 8 Business Intelligence is the only BI product to deliver the complete range of
BI capabilities needed for corporate performance management: score carding, reporting,
analysis, dashboards, and business event management as well as data integration, on a
single, service oriented architecture (SOA). Author, share, and use reports that draw on
data across all enterprise sources for better business decisions.
BISS – Business Intelligence Software Solutions, part of RomSys group offers a
complete suite of tools, named Business Objects Portal: Crystal reports, Web
intelligence and OLAP intelligence. Among BI platform products we can distinguish:
Business Objects Enterprise, BI platform, Crystal Report Explorer, Business Objects
Auditor, etc.
A Business Intelligence System Design
Based on ASP Platform

ASP (Application Service Provider) is an advanced new

services model.
It offers small and medium-sized manufacturing enterprises
with
Design,
Processing,
Management,
Marketing and,
Other application software through the internet,
Provides users lacking of design, processing, and management
capabilities with corresponding information technology services.
Design of the ASP system in the entire wide-area networks is
distributed in a ‘flat’ structure. 
A Business Intelligence System Design
Based on ASP Platform (Contd.)
BI (Business Intelligence) is the process of business information
collection, Management and analysis, the purpose is to make corporate
decision-makers at all levels acquire knowledge or insight, to help them
make better decisions for their enterprises.

The main principle of its work is carried out by the data extraction,
cleansing, clustering, and mining of dialysis treatment to produce the
various display data.

It may include four technologies, viz.

Data Warehouse Technology (DW),
On-Line Analytical Processing Technology (OLAP),
Data Mining Technology (DM)
Enterprise Information Portal Technology (EIP).
A Business Intelligence System Design
Based on ASP Platform (Contd.)
Business intelligence system must have the ability to extract various
types of information and data, and should be able to automatically,
regularly extract information from source Data Warehouse in
accordance with the characteristics and needs of policy-makers.

Data Warehouse is the soul of business intelligence, lots of business

intelligence works are commenced based on the Data Warehouse.

The development of Data Warehouse system will be divided into three

vertical levels in this paper:
Data Layer,
Design Layer
Application Level.
Business Intelligence and E-
Discovery
Business Intelligence
 Business intelligence (BI) is a broad category of applications and technologies for
gathering, storing, analyzing, and providing access to data to help enterprise users make
better business decisions. BI systems are often referred to as the successor to “decision
support systems” and most often facilitate various kinds of enterprise reporting tools.
 Common functions of business intelligence technologies are reporting, online analytical
processing, analytics, data mining, business performance management, benchmarking,
text mining, and predictive analytics.
 Though the term business intelligence is sometimes used as a synonym for competitive
intelligence because they both support decision making. BI uses technologies, processes,
and applications to analyze mostly internal structured data and business processes; while
competitive intelligence gathers, analyzes and disseminates information with a topical
focus on company competitors.
 Companies use business intelligence to differentiate themselves and gain the much needed
competitive edge in today’s competitive world.
Business Intelligence and E-Discovery
E-Discovery
 Electronic discovery refers to any process in which electronic data is sought, located,
secured, and searched with the intent of using it as evidence in a civil or criminal legal
case.
 E-discovery can be carried out offline on a particular computer or it can be done in a
network.
 Court-ordered or government sanctioned hacking for the purpose of obtaining critical
evidence is also a type of e-discovery.
 Historically, e-discovery has been focused on unstructured data such as email, instant
messages, documents, spreadsheets, html pages, and images, as the information
contained in these files can be easily reviewed and understood by lawyers.
IMPROVING THE QUALITY OF THE DECISION MAKING
BY USING BUSINESS INTELLIGENCE SOLUTIONS

To make decisions, organizations must access at the right moment exact and
complete information, from various domains of activity, in the right format
for the specific purpose.
Essentially, this type of support is known as Business Intelligence (BI) and
the technologies for this support depend on a complex and powerful entity
known as data warehouse.
In accordance with information technologies evolution, advantageous
regarding the quality and the price, Microsoft SQL Server 2008 solutions are
capable to respond to complex data analyses, including advanced Business
Intelligence technologies.
More and more organizations use Business Intelligence solutions and are
aware of the utility of information, knowledge and models that can be
obtained from data warehouses and use it in the decision making process to
increase the business performance
Business Intelligence & Data
Warehouses
Business Intelligence
Business Intelligence systems have an architecture composed from a collection of
applications and integrated operational databases, and from decisions assisting systems
that facilitates access to data.
Decision assisting systems supports, in a business, several activity sectors, including
multidimensional analyses, data mining, prediction capability, business analyse, query
facilities, reporting and graphical representation, geospatial analyse knowledge
management and more
Data Warehouses
The data warehouse is considered the “hart” of the Business Intelligence and is based on
combining data from several or even all business systems.
 Online Analytical Processing (OLAP)
The link between OLAP and data warehouses is that OLAP transforms the huge volume of data stocked
and managed in the data warehouses in information useful for the decisional process.
 Data Mining
The Data Mining concept define the process of discovery the knowledge models and / or utile
information from a large quantity of data, which are collected and stocked in various types of data
warehouses, in order to use them as fundament for managerial decision on all the competence levels
inside an organization.