This document outlines four types of brand architecture: branded house (monolithic), endorsed, sub-brand, and house of brands (free-standing). It shows how these architectures differ in terms of the unity and independence of the brands under one corporate identity.
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Template Brand Architecture
This document outlines four types of brand architecture: branded house (monolithic), endorsed, sub-brand, and house of brands (free-standing). It shows how these architectures differ in terms of the unity and independence of the brands under one corporate identity.