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Template Brand Architecture

This document outlines four types of brand architecture: branded house (monolithic), endorsed, sub-brand, and house of brands (free-standing). It shows how these architectures differ in terms of the unity and independence of the brands under one corporate identity.

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Prakash Singh
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0% found this document useful (0 votes)
74 views2 pages

Template Brand Architecture

This document outlines four types of brand architecture: branded house (monolithic), endorsed, sub-brand, and house of brands (free-standing). It shows how these architectures differ in terms of the unity and independence of the brands under one corporate identity.

Uploaded by

Prakash Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Brand Architecture

Example

Unity Independence

Branded House Endorsed Sub-brand House of Brands


(Monolithic) (Free-Standing)
Brand Architecture
Assignment

Unity Independence

Branded House Endorsed Sub-brand House of Brands


(Monolithic) (Free-Standing)

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