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Basic Principles and Concepts of Rational Choice

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The Basic Concepts and

Principles of Rational
Choice
You will analyze the basic concepts and principles
of Rational Choice. Rational Choice.  
Specifically, this module will help you to
• Understand the concepts and principles of
Rational Choice;
• Predict the social consequences of making
decision and action;; and
• Interpret personal and social experiences relating
to rational choice
Have you ever thought of how a person makes
important decisions in life? What are the things
that a person considers before making any
decision in his/her person life? Rational choice
theory will help you understand why a person
takes certain life? Rational choice theory will
help you understand why a person takes certain
actions that way. The actions that way.
The  rational choice theory believes that the
behavior and social of life of a person as a person
as a whole can be formulated through the
person’s rational choices.
As you go on with the lesson, you will understand the
basic concepts and As you go on with the lesson, you
will understand the basic concepts and principles of
rational choice theory.
This will also guide you to predict social consequences
of decision, and to help you interpret personal and help
social experiences using rational choice. RATIONAL
CHOICE   The Rational Choice Theory or RCT emerged
during behavioral revolution in American Political
Science between 1950s and 1960s (Ward 2002).
Positivists greatly influenced this theory greatly
influenced this theory specifically
August Comte  (1798-1857) on his works  (in the 19th  century and
the Vienna Circle of logical positivism in 1920s.   Behaviorists follow
the perspectives of positivism close to the natural explanation of
empirical theory in which behaviorists consider the following: (1)
observable behavior should be the concentration of analysis; and (2)
any explanation of that behavior should be the concentration of
analysis; and (3) any explanation of that behavior should be
susceptible to empirical testing (Sanders empirical testing (Sanders,
2002).
Rational Choice affirmed that the behavior and social life of a person
as a whole can be explained through a person’s rational choices. This
approach can be used to know why a person behaves or acts the way
s/he does.The rational choice fundamental assumption is that an
individual action is based on their conduct on logical process. They
take action with reason when making choices. Their choices are
intended for their pleasure or gain.
In Rational Choice, social norms and moral considerations are not
part of the human actions.. The human person nature is egocentric
and primarily concerns to self-interest. Consciences or moral
views are not part of conceptual attention. Anyhow, such thoughts
would simply be understood as integrated into person’s
inclinations, and not part of a multi-value communally shared
complex. As a whole, matter of morality and ethical conduct have
to be elevated and examined outside rational choice.
However, human are moral beings; elevated and examined outside
rational choice. Moral thoughts come into a person’s decision and
courses of action. A person’s relations stimulate concepts of
objectivity, righteousness and the human purpose relations
stimulate concepts of objectivity, righteousness and the human
purpose as foundations of moral obligation. An example of this is
the adherence of a church group to other’s expectation of helping
the poor and the homeless.
MAKING DECISION AND ACTION
Rational choice theory is the perspective that people act as they do, since
they think that acting on their chosen human activity has much profit than
costs.   That is, a person does rational choices founded on their goals,, and
those decisions determine their conduct. Several sociologists use rational
choice theory to justify social change.. For them, social change happen
because man have made rational choices. In Economics, opportunity cost
corresponds the profits of an individual when choosing one’s best
alternative over another.. Same thing can be applied when making
“decisions based on scarcity”  of resources.. The fact that many people
wanted those things, made those things insufficient and they settled on the
alternatives with the same or more value. In this situation, rational choice
applied after an individual weighs the cost and benefits of those choices.
On the other hand, Rational Choice Theory has been criticized for its
On the other hand, Rational Choice Theory has been criticized for its
enormously impractical conventions about human action.. The following
are some of the critiques of RCT:
(1) The element that social norms, linkages, institutions,
and the processes of socialization influence how an
individual makes choices and acts;
(2) A person’s behavior is influenced in many aspects,
situations or problems surrounding him/her. Also, the
moral significances and discourses related with their
characters and relations;
(3) People follow norms of reciprocity, righteousness,
and selflessness which explicitly developed their
behavior; and
(4) People are controlled by their culture, institutions,
and roles so as to behave, think, and act the way he/she
does.
Activity 1.1. Symbolism
‘Objective: Understanding of the concepts and principles of
rational choice.

Directions:

1. Think of something thing that may symbolize or show rational


choice.

2. Draw the symbol on a short bond paper and use available


coloring materials.

3.Write a short explanation about the symbol that you draw.


Activity 1.2. Think and Decide Activity :
Objective: Predict the social consequences of making decision.
Directions:
1.Put yourself in the given situations and think of your decisions based on the given
options and its consequences.
2. Use a separate sheet of paper for your answer.
Situations and Options Decision Consequences
1.  You recently graduated in the
Senior High school. Now, you are
thinking High school. what course
you are going to take in college.
college. You have the following
choices. What will you choose?
Why?   
A. Take Education because you
like children and your mother is
also a teacher.
B. Take Medicine because you
dream of becoming a doctor but
your parents cannot afford the
finances.
Situations and options Decision Consequences
2.  You already graduated in
BS Nursing and got your
licensed. You are now ready
to work. You have these
options. What will you
choose why?
A. Work at a public
hospital in the country
to serve my fellowmen
B. Work abroad for better
salary
Situation and Options Decision Consequences

3.  You earned an exact


amount of money to buy
your sister a cellphone for
her birthday. You have the
two options below. What
will you choose? Why?
A. Buy a brand-new
Android phone.
B. Buy second-hand
iPhone.
Activity 1.3 Just Essay  
Objective: Interpret personal and social
experiences relating to rational choice.
Directions:
1. Recall one important decision you have
made in your life.
2.Write a short essay about it.
3.Use a separate sheet of paper for this
activity.

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