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Online English

Academy
Introduction

Online English academy is an online English


speaking institute, where students will get one on
one English language training.
Idea

 Considering the current situation various other ideas


such as grocery delivery, medicine delivery, tiffin
service, Fitness apps were discussed, but after
researching and comparing all the options, online
english speaking class was finalised, as it is the need
of the hour, and most of the students in the team are
interested in education industry.
Market Research

 Competitions :
There are lots of way from where people
can learn english. These are some websites and
application which provide free english speaking
courses:-
BBC English learning(Website , Youtube and Facebook)
British Council (Website and App)
Duolingo (App)
Voice of America (Website and Youtube)
Survey questions

If we will start online english speaking classes, will you attend the
class if no then say the reason.
App will be better or website
What should be our fees structure.
Have you done any english speaking course or classes before this
session.
If you have attended the english speaking class before how was your
experience,what things did you felt positive and negative during the
session.
What would be you preferred timing to attend the session.
What do you expect from this online english speaking class, what
what different services would you liked to be served in front of you.
Services and Price
Online english speaking class will be provided through
google meet, we will contact all the students in the
community and promote online english speaking classe
Price was decided after considering
Standard Pricethe current market
price , monthly expenses and budget of the target
audience

Basic level 3000(3 Months)


Intermediate level 3500(3 Months)
Advanced Level 4000(3 Months)
Departments
FOR ONLINE EDUCATION WE HAVE TO REQUIRE,
MANY DEPARTMENTAL FOR CONTROLLING OVER
CLASS, WHICH IS GIVEN BELOW:
MARKETING DEPARTMENT.
TEACHING STAFF.
FINANCE DEPARTMENT
IT DEPARTMENT
Monthly budget
Particulars Amount
Internet (for
teachers)
Rs.250for each 500
teacher 14000
Teachers salary(2
teachers)
Advertisement
expenses 400
1.Pamphlet (Rs.2 1250
per
page)200Pamphlet
2.Free Internet
connection for first 16150
Expected Income

➡TARGET - 18 S TUDENTS
MINIMU M
➡ 2 TEACHERS WILL TAKE - 9
CLAS SES IN A DAY
➡EVERY DAY - 1 HOUR
DURATI ON
(TOTAL 18 STUDENTS
EXPECTED)
➡MONTHLY FEES I S - 1000 SO
Sales Strategy

Pamplets :
Advertisement by using Pamplets are
one of the most effective and versatile marketing to
inform customers of their services.
Door to Door Advertising :
Door to door is a good way to get
contact information and to tell them about our
Coaching
Online marketing

Promote on whatsapp and facebook.


USP

i. One on one doubt solving session every week


ii. Study material will be provided in pdf format
iii. Recorded sessions for revision.
iv. Fees charged will be less compared to other english
speaking classes .
v. 7 free Demo sessions
vi. Moneyback if not happy with the course
vii. Free internet recharge for first 5 students
viii. 1 Dedicated number To contact for any queries regarding
studies.
ix. After the lecture , quiz will be there and the best performer
will be awarded.
x. Life long guidance for queries regarding the course content
Learning

1. Team work.
2. How to plan a business
3. Researching skills
4. Budgeting
5. Presentation Skills
6. Critical thinking

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