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    THC 124 - Lesson 2. Tourism Planning

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    Anne Letrondo Bajarias
    This document discusses tourism planning and its importance. It explains that tourism planning refers to the overall process of developing goals and implementing a comprehensive tourism system. Tourism planning helps preserve cultural heritage, increases income and jobs, and fosters cultural understanding. The document also outlines the typical life cycle of a tourism destination, from discovery to decline, and stresses the importance of planning to extend the maturity phase and delay decline. A lack of planning can lead to overdevelopment, loss of local culture, environmental damage, and deteriorating quality of services over time. Common barriers to planning include opposition in principle, costs, and the diverse nature of the tourism industry. Planning approaches differ between developed and developing countries.

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    THC 124 - Lesson 2. Tourism Planning

    Uploaded by

    Anne Letrondo Bajarias
    156 views36 pages
    This document discusses tourism planning and its importance. It explains that tourism planning refers to the overall process of developing goals and implementing a comprehensive tourism system. Tourism planning helps preserve cultural heritage, increases income and jobs, and fosters cultural understanding. The document also outlines the typical life cycle of a tourism destination, from discovery to decline, and stresses the importance of planning to extend the maturity phase and delay decline. A lack of planning can lead to overdevelopment, loss of local culture, environmental damage, and deteriorating quality of services over time. Common barriers to planning include opposition in principle, costs, and the diverse nature of the tourism industry. Planning approaches differ between developed and developing countries.

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    THC 124_Lesson 2. Tourism Planning

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    This document discusses tourism planning and its importance. It explains that tourism planning refers to the overall process of developing goals and implementing a comprehensive tourism system. Tourism planning helps preserve cultural heritage, increases income and jobs, and fosters cultural understanding. The document also outlines the typical life cycle of a tourism destination, from discovery to decline, and stresses the importance of planning to extend the maturity phase and delay decline. A lack of planning can lead to overdevelopment, loss of local culture, environmental damage, and deteriorating quality of services over time. Common barriers to planning include opposition in principle, costs, and the diverse nature of the tourism industry. Planning approaches differ between developed and developing countries.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    156 views36 pages

    THC 124 - Lesson 2. Tourism Planning

    Uploaded by

    Anne Letrondo Bajarias
    This document discusses tourism planning and its importance. It explains that tourism planning refers to the overall process of developing goals and implementing a comprehensive tourism system. Tourism planning helps preserve cultural heritage, increases income and jobs, and fosters cultural understanding. The document also outlines the typical life cycle of a tourism destination, from discovery to decline, and stresses the importance of planning to extend the maturity phase and delay decline. A lack of planning can lead to overdevelopment, loss of local culture, environmental damage, and deteriorating quality of services over time. Common barriers to planning include opposition in principle, costs, and the diverse nature of the tourism industry. Planning approaches differ between developed and developing countries.

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    © All Rights Reserved
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    of 36

    LESSON 2.

    TOURSIM
    PLANNING
    Anne Jere Bajarias
    Objectives:
    Explain the meaning of planning

    Identify the reasons of tourism planning

    Enumerate the consequences of lack of tourism planning

    Enumerate the barriers to planning

    Understand the difference of tourism in developed and developing


    countries

    Enumerate and explain the roles and responsibilities for tourism planning
    (to be reported)
    Tourism planning definition:

    … refers to the overall process of deploying the development


    goals and the implementation of a comprehensive tourism
    system
    Purpose of tourism planning:
    Toursim development planning enables a range of benefits to all
    stakeholders involved, for example:
    •It increases income and jobs from tourist spending

    •It helps preserve cultural natural heritage for tourists

    •It increases understanding of other cultures


    Why should conduct tourism
    planning?
    The life cycle of a destination - from
    discovery to decline
    Life cycle of a destination

    According to Stanley PLog, various tourist personality types are


    associated with phases in a destination life cycle because the
    type of tourist who visits a region indicates the area’s level of
    development, and in some ways determine its life cycle.
    Life cycle of a destination

    According to Stanley PLog, various tourist personality types are


    associated with phases in a destination life cycle because the
    type of tourist who visits a region indicates the area’s level of
    development, and in some ways determine its life cycle.
    Discovery Phase

    During this phase, a little known


    destination is visited bay the first
    “venturers” inn search of new
    discoveries and unexplored areas.

    Through word-of-mouth, the area


    begins to attract more tourists
    Development Phase

    Once venturers have begun


    exploring a destination, they are
    followed by “near-venturers”.

    This creates the first major wave of


    visitors who- because they are
    more demanding in terms of
    services - initiate real development.
    Development/Maturity Phase
    With the destination’s notoriety
    growing, the media, always looking
    for something new, show up in the
    region and enthusiastically report
    on its charm and cachet.

    This then “condemns” the


    destination to rapid growth and the
    arrival of so-called “centric
    travelers”.
    Development/Maturity Phase
    Growth continues and everyone is
    happy:
    •The number an value of hotels increases

    •Jobs multiply

    •Overflow taxes

    •Many areas are enhanced

    By this time, venturers and near-


    venturers have abandoned the area and
    mass tourism has arrived
    Development/Maturity Phase
    This phase is crucial because when
    a destination is really booming, no
    one cares about planning or
    controls.

    For this reason , it is important to


    take action at this stage to manage
    development and define a long-
    term vision
    Maturity/Decline Phase

    Riding this wave of popularity, a


    destination is too often las in its
    regulations: the number of hotels
    continues to grow; fast-food
    restaurants pop up everywhere;
    shops, movie theaters and other
    forms of entertainment multiply
    Maturity/Decline Phase
    The area starts to get “touristy” and
    there is unchecked development.

    The destination is unable to resist the


    easy money of tourism and
    unsustainable development.

    Under such pressure, the destination


    loses its distinctiveness and looks
    life any other destination
    Maturity/Decline Phase
    The centrics now stops coming and
    the “near-dependable” start to
    frequent the area

    According to Plog, of 30% or more


    of the destination’s reservations
    come from package deals, the
    destination has begun a decline that
    will last for several decades
    Decline Phase

    Despite the boom, decline is


    inevitable

    The destination now attracts


    dependable, who prefer to visit and
    revisit well established known
    quantities - this clientele spends
    less, shorter time and less active
    Decline Phase
    Destination becomes less lucrative

    Deserted by other tourist - market


    becomes small

    Managers don’t understand what has


    happened because arrivals kept coming

    The destination must then try to


    differentiate itself and reposition itself in
    the market
    Why should we plan?

    The main reason:

    Destination life cycles can be extended if change is anticipated


    and if steps are taken to adapt the change.
    Reasons for planning
    1. To hold development to a particular level in order to maintain
    the integrity of the area

    2. To have rigid development plan to which developers must


    confirm

    3. To develop new attractions to stimulate new growth


    Consequences of Lack/Poor
    of Tourism Planning
    Consequences
    A. PHYSICAL IMPACTS
    •Damage or permanent alteration of the physical environment

    •Damage or permanent alteration of historical/cultural landmarks


    and resources
    •Overcrowding and congestion

    •Pollution

    •Traffic problems
    Consequences
    B. HUMAN IMPACTS
    •Less accessibility to services and tourist attractions for local residents
    resulting in local resentment
    •Dislike of tourists by local residents

    •Loss of cultural identities

    •Lack of education of tourism employees in skills and hospitality

    •Lack of awareness of the benefits of tourism to the destination area


    Consequences
    C. MARKETING IMPACTS
    •Failure to capitalize on new marketing opportunities

    •Erosion of market shares due to the actions of competitive


    destiantion areas
    •Lack of a clear image of destination in potential markets

    •Lack of cooperative advertising among individual operators


    Consequences
    D. ORGANIZATIONAL IMPACTS
    •Fragment approach to the marketing and development of
    tourism, often involving “competitive splinter groups”
    •Lack of cooperation among individual operators

    •Inadequate representation of the tourism industry’s interest

    •Lack of support from local public authorities


    Consequences
    E. OTHER IMPACTS
    •Lack of sufficient attractions and events

    •High seasonality and short lengths of stay

    •Poor or deteriorating quality of facilities and services

    •Poor or inadequate travel information services


    What are the barriers to
    planning
    Barriers to Planning
    1. Many people are against planning in principle, particularly
    within the free-enterprise system

    2. It is expensive

    3. The tourism industry is complex and diverse

    4. Toursim is characterized by few large businesses and various


    smaller enterprises
    Planning in Developed and
    Developing Countries
    Tourism planning in developed
    •
    countries
    In general planning for tourist is less difficult in developed
    countries than it is in developing ones.
    • Planning is important and should provide a quality
    environment for both tourists and residents
    • The planning process for tourism development is the same as
    in city or regional planning. Most problems involve policy
    decisions on alternative land uses for the health and welfare
    of the citizens.
    Tourism planning in developed
    countries
    • In countries with less control over the economic sector,
    guidelines and ordinances can restrict private development to
    prescribed areas, while in others, all development can be
    directed by the central government
    • Planning and construction of infrastructure facilities is a must
    particularly in areas that do not have them. For regions that
    have existing infrastructure, the planning process should
    include alternatives to improve or further develop it
    Tourism planning in developing
    countries
    • Toursim is important in bringing the much needed foreign
    currency for developing countries. Mexico and Spain for
    example have benefited very much from tourism
    • Other advantages are increased employment opportunities
    and the development of infrastructure. Roads, water and
    sewage systems provided for tourists also help local
    industries
    Tourism planning in developing
    countries
    • Planning in developing countries should consider the cultural
    impact of tourism on the area. Many times the culture may be
    so fragile that tourism can greatly influence it particularly in
    developing countries.
    • People tend to adopt the lifestyle of the tourists changing their
    clothing, food and other customs. Local culture is greatly
    influenced or altered.
    Roles and responsibilities
    for tourism planning
    (To be reported next
    meeting)
    Any questions?..

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