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Screening The Event Concept

This document discusses factors to consider when screening an event concept for feasibility. It explains that a SWOT analysis should be conducted to evaluate the event's strengths, weaknesses, opportunities, and threats. A brainstorming process is also important to develop the event concept. This involves presenting the project to a team, getting their feedback and suggestions, incorporating client expectations, and developing a proposal for approval.

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Rosille Villanueva
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630 views9 pages

Screening The Event Concept

This document discusses factors to consider when screening an event concept for feasibility. It explains that a SWOT analysis should be conducted to evaluate the event's strengths, weaknesses, opportunities, and threats. A brainstorming process is also important to develop the event concept. This involves presenting the project to a team, getting their feedback and suggestions, incorporating client expectations, and developing a proposal for approval.

Uploaded by

Rosille Villanueva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SCREENING

THE EVENT
CONCEPT
Enumerate and discuss the factors to
Learning consider in ensuring feasibility of the event
concept
Objectives:
Explain how SWOT analysis is done for an
event

Explain why there is a need to brainstorm for


the event concept

Enumerate the steps in brainstorming for an


event concept.
FEASIBILITY OF THE EVENT CONCEPT

The goodness of the idea

The skills needed to run the event

The venue for the event


The event’s attractiveness

The flow of the event

The risks that might be encountered


SWOT Analysis for the Event Concept

Strengths
• Refer to what the team
has in order to come up
with a successful event
Weaknesses
• These are internal
weaknesses or shortcomings
of the team that will
become a big hindrance in
ensuring a successful event
Opportunities
• Refer to the external
aspects that may be of
help to the success of the
event.
Threats
• Another external aspect
that would ruin the
perfectness of an event
EVENT CONCEPT DELIBERATION
The following will help you get at the right track

Let them explain why they suggest


Present the project
this/that

Incorporate
Introduce the client
suggestions/recommendations

Enumerate client’s expectation Summarize what were discussed

Prepare the proposal and meet the client


Show your plan
for approval

Get the idea/reaction/suggestion of the


team

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