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Presentation On Competitive Analysis: Product (I-Phone)

The document provides an analysis of the iPhone including its introduction, competitors, advantages, disadvantages, improvements, and SWOT analysis. It notes that the iPhone has high revenue, worldwide service, and over 36,000 employees. Key competitors are Samsung and Google Pixel. Advantages include security, integration, and camera quality while disadvantages include maintenance problems, lack of SD card, and battery issues. Areas for improvement include the iOS, synchronization, and adding waterproofing. The SWOT analysis further examines strengths, weaknesses, opportunities, and threats for the iPhone product.

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292 views13 pages

Presentation On Competitive Analysis: Product (I-Phone)

The document provides an analysis of the iPhone including its introduction, competitors, advantages, disadvantages, improvements, and SWOT analysis. It notes that the iPhone has high revenue, worldwide service, and over 36,000 employees. Key competitors are Samsung and Google Pixel. Advantages include security, integration, and camera quality while disadvantages include maintenance problems, lack of SD card, and battery issues. Areas for improvement include the iOS, synchronization, and adding waterproofing. The SWOT analysis further examines strengths, weaknesses, opportunities, and threats for the iPhone product.

Uploaded by

SAHR SAIF
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTATION ON

COMPETITIVE ANALYSIS
Product(I-phone)
ROAD MAP

• Introduction
• Competitor
• Advantages
• Disadvantages
• Market Analysis
• S.W.O.T Analysis
• Improvements
INTRODUCTION

• Former CEO : Steve Jobs


• New CEO : Tim Cook
• Revenue : Apple's iPhone revenues (for nine months, not a year) jumped from $109 billion in
2019 to $111 billion in 2020.
• Area Served : World Wide
• Headquarter : California, USA
• Total Number of Employee : 36,786
LAST PRODUCTS OF IPHONE

• 1. IPhone 12 2. IPhone 12pro 3. IPhone 12 pro Max


COMPETITORS

1.Samsung 2.Google Pixel


MARKETING STRATEGY

• Marketing Strategy Apple – Price Skimming


• Focuses on maximizing profits Apple has added a twist to the skimming strategy. Two major
advantages of skimming strategy : i) Insight
• ii) Aura of prestige
ADVANTAGES

• Security and Safety

Highly secured No
Virus Security and Safety
• Easy Integration

Easy integration with other Apple devices


• Camera

More high-tech and impressive camera for photo Buffs


• Face ID

More secured Face ID


• Performance
DISADVANTAGES

• Maintenance Problem
Hardware Problems
• Micro SD Card Slot
• Connectivity Issues
• Flexibility issue
• Battery Issues
IMPROVEMENTS

• IOS degradation
• Synchronization
• App Permissions
• Water proof
• Iris Recognition
S.W.O.T ANALYSIS

Strengths Weakness
Weakness
Style
Style High
High Price
Price
Brand
Brand Limited Distribution
Sensor Limited Distribution
Sensor Missing
User
User Base
Base Missing Feature
Feature
Rich
Rich UI
UI Unsafe
Unsafe for
for corporate
corporate
First
First use
use
Hype
Hype

Opportunity
Opportunity Threats
Threats
Migrate
Migrate people
people to
to apple
apple Similar
Similar Device
Device
Port existing Apps
Port existing Apps Highly
Highly Developed
Developed
Distribute
Distribute ITunes
ITunes Content
Content
IMPROVEMENTS

• ios degradation
• Synchronization
Synchronization with other devices should be increased and made more effective.
CONCLUSION
• Trend-setter company able to foresee the future.
• Their strength is the innovation.
• They know, how to ‘think different’.
THANK YOU

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