Muhammad Usama Shoukat 33244
Suheer Patras 33604
Waleed Yousuf Khan 32971
Hamza Ahmed 31891
Faiqa Ahmed 33261
Problem
Communication problem while riding
Navigation problem while tracking the location
Violation of traffic rules
Wastage of time
Language problem in navigation
Solutions
Smart helmet solves the communication problem through Bluetooth connectivity
It may help riders to navigate easily without using cellphones during the rides
It may help riders to prevent any violation of rules
It saves time and improve efficiency and we can reach through customer timely
This device may assist the rider to navigate in Urdu rather then English to increase
customer segment
It may supports AVRCP (audio video remote control profile),can control the music play,
pause, forward, backward in your Bluetooth mobile phone, tune the volume, answer phone
call
Costing
Material cost = 200×500= 100,000
Labour cost = 100×500= 50,000
Bluetooth 3.0 cost = 1000×500= 500,000
Shop rent = 50,000
Advance of shop = 100,000
Marketing expense =. 150,000
Bluetooth installation cost = 50×500= 25000
Employee on shop cost = 25000×5 = 125000
GPS navigators= 1000×500= 500,000
Total cost = 16,00,000÷500= 3200 cost per unit
Marketing Strategies
Social media marketing
Word of mouth
Video tutorial
Promotional Campaign
Thank you