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    Electronic Arts: Author: Nikita Vasiljev

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    Ņikita Vasiļjevs
    Electronic Arts (EA) is an American video game company founded in 1982. EA has over 300 million registered players worldwide. The document analyzes EA's mission, market situation, popular products, competitors, and main problems. It identifies employees' dissatisfaction and unsatisfied consumers as two main problems. The proposed solutions are to decrease employees' workloads, share revenue with employees, and prioritize quality over quantity. Implementing these solutions could motivate employees and increase the chances of EA developing a new hit video game.

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    © All Rights Reserved
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    Electronic Arts: Author: Nikita Vasiljev

    Uploaded by

    Ņikita Vasiļjevs
    25 views11 pages
    Electronic Arts (EA) is an American video game company founded in 1982. EA has over 300 million registered players worldwide. The document analyzes EA's mission, market situation, popular products, competitors, and main problems. It identifies employees' dissatisfaction and unsatisfied consumers as two main problems. The proposed solutions are to decrease employees' workloads, share revenue with employees, and prioritize quality over quantity. Implementing these solutions could motivate employees and increase the chances of EA developing a new hit video game.

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    Electronic Arts (EA) is an American video game company founded in 1982. EA has over 300 million registered players worldwide. The document analyzes EA's mission, market situation, popular products, competitors, and main problems. It identifies employees' dissatisfaction and unsatisfied consumers as two main problems. The proposed solutions are to decrease employees' workloads, share revenue with employees, and prioritize quality over quantity. Implementing these solutions could motivate employees and increase the chances of EA developing a new hit video game.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views11 pages

    Electronic Arts: Author: Nikita Vasiljev

    Uploaded by

    Ņikita Vasiļjevs
    Electronic Arts (EA) is an American video game company founded in 1982. EA has over 300 million registered players worldwide. The document analyzes EA's mission, market situation, popular products, competitors, and main problems. It identifies employees' dissatisfaction and unsatisfied consumers as two main problems. The proposed solutions are to decrease employees' workloads, share revenue with employees, and prioritize quality over quantity. Implementing these solutions could motivate employees and increase the chances of EA developing a new hit video game.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Electronic Arts

    Author: Nikita Vasiljev

    Supervisor: Oksana Skorobogatova


    1

    Riga 2020
    My Goal And Objectives
    Main goal:

    • To understand what is happening inside Electronic Arts enterprise and how


    the company can boost their success and revenue taking away main

    problems in operation processes.

    Main objectives:

    • Surf the Internet and read books to understand how operating activities
    impact on the competiveness of enterprises, realize possible issues.

    • Find out all possible solutions to the problems in Electronic Arts corporation.
    Introduction
    • An American video game company
    • Founded on May 27, 1982
    • More than 300 million registered players around the
    world
    • mostly 15-44 aged

    Founded by Trip Hawkins 3


    Mission and Objectives

    “We're building a company that thinks about the player


    experience at every step”

    • Be Bold Think Players First


    • Create Quality and Innovation
    • Act with Integrity
    • Be Accountable
    • Learn and Grow
    4
    Current Market Situation
    • The global video game market size was valued at USD 159
    billion in 2020 and is expected to grow

    • The availability of different genres of games such as action,


    role play, simulation, and strategy is anticipated to attract the
    customers

    • Growing popularity of eSports tournaments and the increasing


    number of professional gamers are anticipated to increase
    sales of video games and accessories

    5
    Product Review
    Most popular products and sales:
    • Madden NFL - 100 million
    • FIFA - 250 milion (2020)
    • The Sims - 200 million
    • Need for Speed - 150 million
    • Battlefield - 67 million

    Best selling title is FIFA 18 - 24 million –


    (released September 2018).

    A game costs ~ 70 dollars at the start. 6


    Competitors

    • Sony and Microsoft


    • Consoles and PC: Activision Blizzard, Take-Two
    Interactive, and Ubisoft
    • Mobile devices: King, Supercell, DeNA, Gameloft
    and Zynga

    7
    EA Main Problems

    • Employees’ dissatisfaction (unfairness, stressful


    deadlines, bad motivation)

    • Unsatisfied consumers (glitches in the games, focus on


    quantity and monetization, game errors)

    8
    Solution

    • Decrease the number of projects given to each


    employee.

    • EA can consider sharing part of the revenue the


    company receives

    • EA should switch their religion to quality over quantity

    9
    Results Of Solved Problems

    • It will allow each employee more time and energy to


    focus on each task

    • The employees will be motivated and will take greater


    pride in their work

    • A definite increase in Electronic Arts’ chances of


    developing a new hit videogame

    10
    Thank You
    For
    Your Attention!

    11

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