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Basic Principles of Layout and Graphics: Empowerment Technologies

The document outlines four basic principles of design and layout: contrast, repetition, proximity, and alignment. It defines each principle and provides examples to illustrate how designers can apply each principle to create visual hierarchy, unity, structure, and readability in graphic layouts. The principles are important for designing effective graphic layouts and visual projects.

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Gene Tecson
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247 views9 pages

Basic Principles of Layout and Graphics: Empowerment Technologies

The document outlines four basic principles of design and layout: contrast, repetition, proximity, and alignment. It defines each principle and provides examples to illustrate how designers can apply each principle to create visual hierarchy, unity, structure, and readability in graphic layouts. The principles are important for designing effective graphic layouts and visual projects.

Uploaded by

Gene Tecson
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Basic Principles of

Layout and
Graphics
Empowerment Technologies
Four (4) Basic Principles of
Design and Layout
• Contrast
• Repetition
• Proximity
• Alignment
Contrast
• Making important thing
stand out
• This adds visual interest to
the design and creates
visual hierarchy
• Calls the attention of the
viewer/reader
• Using colors, bold, italics,
underline, or changing font
style and size are examples
of ways in which designers
can create a contrast.
Another example of Contrast
Repetition
• Applying consistency in the
design
• Repeating an aspect of the
design
• Acts as a visual key that unifies
your design and helps maintain
the attention of the viewer/reader
• Using the same elements such as
font style, font size, format or
graphic are some examples of
ways where designers can create
repetition.
• Repetition is seen in templates
Example of Repetition
Proximity
• Putting related items closely
together and putting non-
related items apart.
• Puts structure and
organization in the design
• Helps identify which items
are related
• E.g. Information on employee
details is placed closely
together, Information on
address is placed closely
together, Company name and
website are placed far from
other information
Alignment
• Making text easier to read
through proper alignment
• How space is used,
whether to align text to the
right, left or center
• Giving order and strength
in the design
• Different alignments have
different effects.
• E.g. The text in this
business card is aligned to
the right
Why do you think these
principles are important when
we are designing a graphic
layout or a project?

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