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Istruktura: NG Pamilihan

Here is the retailing strategy of Lazada and OLX in a table form: Company Product Quantity Location Pricing Appeal Lazada Variety of Large Online Competitive pricing Frequent sales products from inventory platform with promos and promos on different discounts their app and categories website. Easy to use interface. OLX Used and Limited Online Lower prices Large selection second-hand inventory classifieds compared to of used goods goods and platform Lazada and ability to services sell locally. Lazada has a better overall retail

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Sher-Anne Fernandez - Belmoro
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120 views33 pages

Istruktura: NG Pamilihan

Here is the retailing strategy of Lazada and OLX in a table form: Company Product Quantity Location Pricing Appeal Lazada Variety of Large Online Competitive pricing Frequent sales products from inventory platform with promos and promos on different discounts their app and categories website. Easy to use interface. OLX Used and Limited Online Lower prices Large selection second-hand inventory classifieds compared to of used goods goods and platform Lazada and ability to services sell locally. Lazada has a better overall retail

Uploaded by

Sher-Anne Fernandez - Belmoro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Istruktura

ng
Pamilihan
Inihanda ni:
Sher-Anne F.
Belmoro
marketing
Qd= 150-P Qs= -60+2P
Presyo Dami ng Demand Dami ng Supply
40 110

55
80
65 110
100
I want to buy dress on my
Graduation Day.

BOUTIQUE
I need to send my written
works to my teacher’s email.

Computer
Shop
I need to buy medicine
for my sister illness.

Drug Store
I’m tired walking around the mall and I
need to eat heavy meal to get my energy
back.

Restaurant
I want to buy some household
materials for my new house.

Hardware
I need to buy food stock
good for a month.

GROCERY
STORE
What is
RETAILING?
RETAILING
business activity of
selling goods and
services DIRECTLY to
consumers for personal
consumption.
THE DIFFERENCE

Goods Service
tangible products activities provided
usually we touch by people to
to satisfy needs satisfy needs and
and wants wants
THE DIFFERENCE
Retailler Wholesaler

Final Consumer
Channel of Distribution

Manufacturer Distributors/Wholesalers

Consumers Retailers
Importance of retailing

1. they help the physical


flow of goods and
services from supplier to
end user
2. they meet the needs and
preferences of
consumers
Successful Retail Store
owners
CHOOSING THE RETAIL MIX

Product
Product Quantity
Quantity

Choosing
Choosing the
the Location
Location Time
Time
Retailing
Retailing Mix
Mix

Pricing
Pricing Appeal
Appeal
The Product to Sell
QUANTITY Available for
Consumer
Location
Retailer’s location must
be…
Convenient
Actual site of the store
Right location of the store

NONSTORE RETAILERS
direct marketers through MAIL,
INTERNET, TELEVISION, TELEPHONE,
and CATALOGUES
Timing
Pricing

Php 2500.00

Php 1500.00

Php 500.00
Appeal

Print Ads
TV Ads
Radio Ads, etc.
Example of Print Advertisment
Example of TV Advertisement
What is
RETAILING?
Activity: Philip 66
Name of the member Retail mix strategy
Faith Orteras Product to sell Smart Phone( Samsung)
Hope de Guzman Quantity One item per person/customer
Lovely Etulle Location Stall at mall (CB MALL)
Joy Reyes Timing Available all year round at mall hours
only
Jewel Cruz Pricing Php5,000 to Php 10,000
Jervis Tan Appeal Flyers and Sale every end of the
month.
Assignment:
Using the internet, try to find out
the retailing strategy of Lazada
and OLX. Write the information
in a table form. Which business
have better strategy and why?

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